Director of Product Marketing
Awardco - Lindon, Utah, United States, 84042Work at Awardco
Overview
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Overview
Submit your CV and any additional required information after you have read this description by clicking on the application button.We are looking for an experienced Director of Product Marketing to help drive our go-to-market (GTM). You'll drive the marketing strategy around Awardco products and partner closely with cross-functional teams for customer/audience research, packaging of products, pricing, competitive landscape, and sales enablement. As the leader of Product Marketing at Awardco, this role will have highly-visibility and flexibility to drive forward our strategy and resultsWhat you will do:Develop and maintain a deep understanding of our prospects and customer base.Establish cohesive and compelling messaging and positioning for Awardco products andfeatures.Define, build and execute the go to market strategy for new products/features including launch timeline, content strategy, and communication plan for both prospects and customers.Create and maintain product messaging consistency across internal teams (sales, marketing,customer success, product).Drive new market launches with competitive and market research, product positioning and messaging architecture.Deliver continuous value around Awardco’s products throughout the entire customer journey.Create enablement material to support Sales and internal teams around users, personas, competitive advantage and benefits.Build campaigns to support new customer acquisition and customer upsellWhat you will bring:Clearly and concisely communicate products’ value based upon customer and business needs.Experience working with cross-functional teamsProven track record of taking ownership and driving resultsIdentify market needs using qualitative and/or quantitative researchExperience in a tech or start-up environmentPositive attitude and solid work ethicFriendly, people-oriented personality5+ years of experience in product marketing experience in B2B4-years Bachelor's Degree or equivalent experienceWhy join Awardco:One of the fastest growing companies in the Nation: 3x Inc. 500, 2x Deloitte Technology Fast 500, 2x Mountain West Capital Network Fast 100, 3x Fast 50 (Utah Business), and 3x UV50 Fastest Growing Companies (BusinessQ), to name just a few.Great Place to Work certified, one of the Best and Brightest companies to work for, and ranked on the Salt Lake Tribune's Top Workplaces.A revolutionary, client-approved product.Leadership that listens.New 200,000 sq. ft. headquarters.
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