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Huntsman Mental Health Foundation

Assistant Vice President Marketing

Huntsman Mental Health Foundation, Salt Lake City, Utah, United States, 84193


POSITION TITLE:

Assistant Vice President of Marketing & CommunicationsREPORTS TO:

CEO, Huntsman Mental Health FoundationFLSA CLASSIFICATION:

Exempt***TO APPLY PLEASE EMAIL YOUR CV and COVER LETTER TO

BSOUTH@

NO LATER THAN AUG 16th ***Huntsman Mental Health Foundation (HMHF) is a 501(c)(3) organization that raises funds from individuals, corporations, private foundations, and public sources to support the mission of the Huntsman Mental Health Institute (HMHI) and other organizations committed to supporting educators, researchers, and clinicians to shine a light on mental health and bring dignity and quality care to the children, adolescents, and adults and families we serve every day.PRIMARY RESPONSIBILITY:Marketing and communications driver toward raising funds. This is a dynamic leadership role

with the Huntsman Mental Health Foundation (HMHF) and will work collaboratively with the

Huntsman Mental Heal Health Institute (HMHI) and the Marketing & Communications

department of the University of Utah Health Sciences (UUHS).The AVP of Marketing & Communications will manage and coordinate communications

strategies for HMHF as it relates to donor and external communications; this will include

building a national communications plan. The AVP will manage and mentor a talented team of

marketing and communications professionals who will develop and implement comprehensive

marketing and communications plans designed to increase understanding and awareness

of HMHF among external constituents and donors. They will develop and maintain

comprehensive communications strategy and calendar for all external marketing and

communications initiatives; manage an annual marketing and brand budget for HMHF.Creates content creation (image and video catalog, commercials, blogs, donor/grateful patient

& family stories, press releases, etc.) and social media strategy; oversee and implement

external communications needs, including emails and drafts for the CEO of HMHF, all HMHF

leadership and departments; oversee the production of marketing and communication

materials e-newsletters, brochures, program flyers, website content, social media, e-blasts,

news releases and alerts, press kits, videos, community award/recognitions; maintain and

advocate for all creative content and established strategies of the Brand Book across all

communications, events, posts and publications; set goals and outline strategies to grow

awareness, drive donor interests, and define metrics to track marketing and communications

results; and mentor and supervise junior team members. Will coordinate with the University of

Utah, U of U Health, and HMHI marketing and communications teams.The AVP of Marketing & Communications will be an energetic, intellectually curious leader who

can inspire and mentor a team and articulate both the strategic communications goals behind

the programs they oversee. They will possess a healthy balance of skills including strong people management and a solid understanding and execution of budget management and metrics. The

ideal candidate will be able to inspire others to identify, create, and execute on well thought

out marketing objectives, strategies and tactics that incorporate the latest inbound, content

marketing elements to leverage the full potential of HMHF's unique intellectual and operating

assets.The successful candidate will possess a hybrid creative problem solving and data-driven

mindset. They will establish the Foundation's deployment of engaging, high quality content

across various channels including blogs, audio platforms, social media, syndicated content,

email, print, radio, video, and TV campaigns. They will define and socialize a content-oriented

communications strategy and operationalize best practices for audience

definition/segmentation channel distribution. This is an exciting opportunity for a creative,

transformational, and energetic communications expert to make their mark in a well positioned, forward thinking, and nationally recognized academic medical institution.This position will report to Huntsman Mental Health Foundation, while also meeting and

collaborating regularly with HMHI and the U of U Health Marketing and Communications team.SPECIFIC DUTIES:Primary focus: decision filter and capturing fundsEnsure your team is supporting all teams with content creation, branded material,

digital and print creation, and event communications.Directs the development and implementation of marketing and communications

objectives that are consistent with the mission, vision and values of HMHF.Develop and implement strategic external marketing including advertising and media

buys to promote philanthropic support as well as the achievements and accolades of

HMHF.Leads all aspects of the HMHF annual report, as well as coordinate the strategic

distribution of this report to the appropriate constituencies.Develop media campaigns utilizing multiple media forums, advising development of

effective communication strategies to external constituents.Provides strategic direction by setting short and long-term goals, estimating budgetary

requirements for staff, space, and equipment planning, and implementing special

projects and policies.Work collaborative with marketing and communications professionals at HMHI and the

University of Utah.Forecasts staffing, capital and operating budget needs in evaluating and reporting on

market sensitivity, financial analysis, space utilization review, staff performance

evaluation, etc.Ensures competency of management/supervisory staff through the development and/or

presentation of educational programs and through on-going staff performance

evaluation.Facilitates cooperative and collaborative community and institutional relationships.Coordinate and lead Ad Council Campaign work.In partnership with HMHF leaders and departments, create marketing pieces for

philanthropic efforts (annual report, stewardship reports, etc.); lead efforts to create

materials that engage donors.Oversee all solicitations and collateral materials for fundraising efforts for branding and

messaging.Lead content strategy for fundraising solicitations and collateral materials for

fundraising events.Ensure coordination between clinical marketing and HMHF to ensure consistency in

brand presence and messaging.Partner with the CEO of HMHF on the development and implementation of the

marketing and communications budget for HMHF.Other duties and special projects as assigned.Problem SolvingIncumbents in this position have the authority to manage assigned units and designated

programs and services. They are responsible for ensuring that diverse patient/customer, family,

and community issues affecting customer/patient service and care are resolved. Directs the

planning and administration of the unit's budget and makes spending decisions within budget

guidelines. Oversees program development for assigned units and ensures that policies and

procedures are followed.QUALIFICATIONS:Bachelor's degree in Business Administration or related area, or equivalency; eight years of

progressively more responsible management experience; and demonstrated leadership, human

relations and effective communications skills required. Experience in fundraising

communications is preferred. High proficiency in project management, attention to detail,

prioritization of work and organizational skills required. High competence in computer

programs, web-based content management systems and applications, and digital/social media

platforms.Applicants must demonstrate the potential ability to perform the essential functions of the job

as outlined in the position description.HMHF is an equal opportunity employer and values diversity in our workforce. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or veteran status.***TO APPLY PLEASE EMAIL YOUR CV and COVER LETTER TO

BSOUTH@

NO LATER THAN AUG 16th ***