Marketing Manager - Commercial Real Estate Vertical Market
Siemens - Alpharetta, Georgia, United States, 30239![Siemens](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Marketing
Req ID:
435105
Marketing Manager -
Commercial Real Estate Vertical Market
Position Overview
Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrive is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?
The Strategic Marketing manager is a player‐coach role leading the harmonization and consistency of strategic marketing activities, processes, and tool/infrastructure leverage for the Vertical Market (VM) team. This multifaceted role entails not only leadership in strategic marketing resources but also direct involvement in maintaining and advancing marketing responsibilities for our Industrial and Commercial Real Estate vertical markets. This position is accountable to the Head of Vertical Markets.
Marketing Manager - Commercial Real Estate Vertical Market
This position will be remote in the US
.
Role Description
Identifying, developing, and implementing targeted programs for innovation and revenue growth with a significant focus in the Commercial Real Estate market.
Strategic market analysis for the vertical market and its subsegments, providing fact-based research and business case recommendations.
Understanding and incorporating Voice of the Customer to drive strategy, portfolio development, and program development.
Performance, and facilitating success of the Vertical Markets Marketing Team.
Partnering with internal and external collaborators to align with our business plan, including our internal Marcom team to drive development of strategic and tactical marketing content elements.
Establishing a periodic review process to measure Program performance aligned to business plan and Key Performance Indicators.
Preparing and managing budget, providing regular updates to key partners and ensuring alignment with our finance team.
Leveraging Siemens IT Infrastructure to optimize ease of use and search capabilities for all Vertical Markets in both internal and external repositories.
You will win us over by having the following qualifications:
Basic Qualifications
Bachelor's degree from an accredited college or university
10+ years’ experience in marketing and/or programs development
2+ years experience in the Commercial Real Estate Market
Currently reside in the United States and legally authorized to work in the United States on a continual and permanent basis without company sponsorship.
Preferred Qualifications
Graduate degree in business management, marketing, or related field
Strong program / project management skills
Experience in marketing solutions and services in a B2B environment
Self-starter with a keen sense for working independently and without constant direction
Big‐picture vision, and the drive to make that vision a reality; highly creative
Strong customer focus: experience in developing Customer Specific Value Propositions
Strong analytical skills; proficient in developing compelling business cases, including financial justifications
Ability to build effective relationships as well as persuade others to action to drive results
Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be located here: https://www.benefitsquickstart.com/siemens/index.html . The pay range for this position is $88,300 - $151,400 and the annual incentive target is 10% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.
Create a better #TomorrowWithUs.
About Siemens:
We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers.
Our Commitment to Diversity, Equity, and Inclusion:
We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society. Come bring your authentic self and create a better tomorrow with us. Learn more about our commitment to DEI here (https://www.siemens.com/us/en/company/environmental-society-governance/diversity.html) .
Protecting the environment, conserving our natural resources, fostering the health and performance of our people as well as safeguarding their working conditions are core to our social and business commitment at Siemens. They are an integral part of our Business Conduct Guidelines and our corporate strategy.
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