Digital Marketing Manager
Dispel LLC - New York, New York, United States,Work at Dispel LLC
Overview
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Overview
Regularly produce and publish blog on relevant OT cybersecurity topics, maintaining a consistent cadence.Develop and distribute copy, tearsheets, and marketing materials spanning the entire marketing funnel for the website, events, and in response to customer and prospect requests.Implement and refine SEO strategies to improve online visibility and drive targeted traffic.Analyze and review prospect flows on the website monthly, identifying and implementing optimization opportunities.Create and optimize web pages, focusing on our core product areas, to enhance conversion rates.Write and post content for social media to promote Dispel’s website content, conference participation, and partnerships.Write and manage high-quality blog posts, newsletters, social media content, and drip campaigns for pre- and post-conference engagements.Continually update and align content with our brand and marketing goals.Collaborate with product, design, and sales teams for cohesive marketing strategies.Day-to-Day Expectations:
Generate a consistent flow of top-funnel content to grab the attention of potential customers.Craft detailed, technical bottom-funnel content that showcases Dispel's unique value proposition.Produce company and partner newsletters, and pre- and post-conference campaigns.Monitor and analyze website traffic and user behavior using Heap Analytics.Conduct monthly reviews of website prospect flows, making necessary adjustments to the website’s content and structure for optimization.Analyze marketing campaign performance to optimize strategies and tactics continually.Coordinate with sales and product teams to align marketing materials with customer needs and feedback.RequirementsMinimum five years of experience in B2B digital marketing, preferably in the OT cybersecurity market.Exceptional writing skills, with the ability to produce both engaging top-funnel content and detailed technical documents.Strong graphic design skills with proficiency in tools like Figma, Adobe Illustrator, and Adobe Photoshop.Proven expertise in SEO, content marketing, lead generation, and A/B testing.Proficiency in Figma, Adobe Illustrator, Adobe Photoshop, Word, Excel, and Notion.Demonstrated experience with Hubspot and Heap Analytics.Excellent communication, writing, and content production skills.Self-starter with the capacity to work independently and report directly to the CEO.
LocationWe are a 100% fully remote company (U.S. only). This role reports to our Austin, TX team.
Salary$91,000 - $113,400. A candidate’s salary is determined by relevant work experience, skills, certifications, and location.BenefitsHealth insuranceDental insuranceVision insuranceLife insuranceDisability insuranceHealth savings account401(k) w/ company matchFlexible paid time offParental leaveFlexible work schedule