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Why join GroupeSTAHL?
We value work/life balance.
As a family-owned business, we know our work family is just one aspect of life. We offer flexibility in the workplace to accommodate life outside of work. We offer generous PTO packages and opportunity to earn additional time off throughout the year.
We take health and wellness seriously.
We offer comprehensive benefits packages with low premiums and front-end deductibles. Contribute pre-tax dollars to your FSA or HSA accounts. Earn additional PTO by participating in healthy activities!
We don't believe in just getting a job; we believe in careers.
With ongoing training and opportunities for personal development, we believe in fostering career growth. Looking to take your career to the next step? We offer tuition reimbursement!
We believe in making a difference (and having fun while doing it).
Whether we're eating hot dogs to celebrate Coney Day, or playing hockey with Detroit Red Wings Alumni to raise money for Michigan Disabled Veterans. We're a family-owned company who has family-friendly fun year 'round! We're all about having fun and making a difference.
Need more reasons to join GroupeSTAHL? Read more about other benefits and perks HERE!
What we do:
GroupeSTAHL is a leading international manufacturer, distributor and direct supplier in the field of custom textile printing.
What you'll be doing:
We are looking for a dynamic and strategic Director of Product Marketing to lead and execute key marketing initiatives for the Stahls' Fulfill Engine Brand. This role requires a balance between sales and marketing functions, ensuring that communication, tools, and strategies align with business objectives. The ideal candidate is results-driven, highly organized, and has a strong understanding of market trends and customer engagement.
Key Responsibilities:
Brand Strategy
• Analyze target markets and opportunities; document market drivers to inform offer strategy
• Consult leadership as they build, price, and package offerings to align with buyer preference; evangelize product fit per market
• Conduct ongoing industry and competitive analysis to identify Fulfill Engine's unique value in the market
• Partner with product and sales to adjust messaging and identify white space
• Funnel sales insights into the marketing team to refine campaigns and customer targeting.
• Maintain a strategic perspective, staying in tune with market trends and customer needs.
Marketing Strategy and Management
• Create sales tools to enable frontline teams to drive adoption and revenue
• Distill market themes and product capabilities into master messaging to position Fulfill Engine's benefits for target audiences
• Coordinate with other teams to apply our master messaging across marketing channels and segments to enhance our position at all stages of the funnel
• Create compelling presentation decks for internal and external stakeholders.
Channel Partner Support
• Update and manage relationships with channel partners, ensuring clear and effective communication.
• Oversee marketing calendars and outbound communication to maintain a consistent brand presence.
Product Launches
• Lead cross-functional product launches - including planning, internal enablement, and external promotion
• Develop launch plans for new products or features across channels
Track and Report Performance Metrics
• Track and manage key performance indicators (KPIs) to measure marketing success.
Qualifications:
• Proven experience in a marketing leadership role.
• Strong project management and communication skills.
• Ability to work cross-functionally between sales and marketing.
• Experience in B2B or B2C marketing, product launches, and partner management.
• Data-driven mindset with proficiency in KPI tracking and reporting tools.
Education & Experience:
• Bachelors Degree Minimum
• Minimum 5+ years in marketing or brand management.
Apply today and join the fun!