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Join to apply for the Marketing Specialist role at ECPI University 3 weeks ago Be among the first 25 applicants Join to apply for the Marketing Specialist role at ECPI University Direct message the job poster from ECPI University This position will work at ECPI University’s Virginia Beach, VA campus. Transform your Career at ECPI University Since 1966, the dedicated employees at ECPI University have helped students achieve their goals via practical training and career-focused education with over 50 Associates, Bachelor’s and Master’s Programs. Our culture is to prioritize our students’ success through the support of our dynamic team and industry focused curriculum. Visit www.ecpi.edu/employment to learn more about how you can help people improve their lives through education. Position Summary Marketing Specialist - Digital Channels We’re seeking a creative, data-driven Marketing Specialist to plan and optimize integrated campaigns across diverse digital platforms. From social media and streaming services to search and broadcast, you’ll help elevate brand awareness and student engagement—while collaborating with a dynamic, forward-thinking marketing team. Key Responsibilities Campaign Management: Develop, execute, and refine campaigns across digital and traditional channels. Performance Monitoring: Analyze key performance metrics, generate insights, and recommend optimizations for continuous improvement. Content Collaboration: Work with creative teams to produce engaging, on-brand marketing materials. Market Research: Stay current on industry trends, platform updates, and emerging tools to inform marketing strategies. Cross-Team Support: Assist in coordinating with other departments and supporting campus initiatives where needed. Qualifications Education: Bachelor’s in Marketing, Advertising, Communications, or a related field. Digital Know-How: Familiarity with various digital advertising platforms (e.g., streaming, search, social), plus interest or experience in broader channels (TV, radio). Analytical Mindset: Ability to interpret data and performance metrics to optimize campaigns. Communication Skills: Clear verbal and written presentation abilities for stakeholder updates. Attention to Detail: Capable of managing multiple projects in a fast-paced environment. Why Join ECPI University? Impact & Innovation: Shape marketing efforts that directly support student success and institutional growth. Professional Development: Grow your expertise in a collaborative setting that embraces the latest digital marketing trends. Supportive Culture: Work with driven colleagues committed to excellence in higher education. Comprehensive Benefits: Enjoy a robust benefits package designed to support work-life balance. Ready to make an impact in digital marketing? Join ECPI University and help shape the future of student engagement. ECPI University values innovation, excellence, and diversity of ideas—we are proud to be an equal opportunity employer. Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Marketing Industries Higher Education Referrals increase your chances of interviewing at ECPI University by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Tuition assistance Get notified about new Marketing Specialist jobs in Virginia Beach, VA . Cruise Norfolk - Marketing & Events Coordinator Cruise Norfolk - Marketing & Events Coordinator Marketing Events Coordinator - Old Dominion Univ. (ODU) Marketing and Communication (Civil Affairs) Specialist (N) Marketing Coordinator -Waterside District and Power Plant Hampton Roads Virginia Beach, VA $90,000.00 - $125,000.00 1 day ago Student Marketeer - Old Dominion University Chesapeake, VA $90,000.00 - $125,000.00 1 day ago Graduate Assistant of Marketing and Communications Entry Level Marketing and Communication Associate Virginia Beach, VA $850.00 - $1,125.00 3 months ago Marketing and Communications Administrator - Virginia Beach Digital Marketing Creator & Website Manager Associate Product Manager - Sports Medicine Marketing (10412-2025267) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr