Ageatia Global Solutions
Marketing Automation Support
Ageatia Global Solutions - Walkersville, Maryland, United States, 21793
Work at Ageatia Global Solutions
Overview
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Overview
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Job Posting Title: Marketing Automation Support
Location:
Walkersville, MD 21793 Duration: 10 Months [Contract]
For operational marketing automation consulting, role is to support Client in plenty of activities regarding Email Marketing Campaigns, Personalization Campaigns or A/B Tests with Adobe Marketo. These activities are or could be:
Landing page and form building Build up (concepted) Personalization Campaigns Build up (concepted) A/B Tests for existing Campaigns Set up and execute drip/nurture campaigns with complex logic Audience Segmentation Creation of lead scoring rules to drive conversions Data hygiene to increase marketo database and enhance delivery rates Data enrichment Database Optimization: support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization. Maintain marketing forms for compliance and optimization Work within Wrike for marcom project management
Experience: • Marketo Certified Expert • B2B marketing automation experience with at least 5+ years of admin experience in Marketo and strong experience with Salesforce. • Experience working within a matrix organisation. Previous agency experience a plus. • A strong understanding of database structure, data hygiene, analytics, and attribution. • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices. • Working knowledge of HTML and CSS • Indepth knowledge of compliance regulation (eg, CAN-SPAM)
Walkersville, MD 21793 Duration: 10 Months [Contract]
For operational marketing automation consulting, role is to support Client in plenty of activities regarding Email Marketing Campaigns, Personalization Campaigns or A/B Tests with Adobe Marketo. These activities are or could be:
Landing page and form building Build up (concepted) Personalization Campaigns Build up (concepted) A/B Tests for existing Campaigns Set up and execute drip/nurture campaigns with complex logic Audience Segmentation Creation of lead scoring rules to drive conversions Data hygiene to increase marketo database and enhance delivery rates Data enrichment Database Optimization: support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization. Maintain marketing forms for compliance and optimization Work within Wrike for marcom project management
Experience: • Marketo Certified Expert • B2B marketing automation experience with at least 5+ years of admin experience in Marketo and strong experience with Salesforce. • Experience working within a matrix organisation. Previous agency experience a plus. • A strong understanding of database structure, data hygiene, analytics, and attribution. • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices. • Working knowledge of HTML and CSS • Indepth knowledge of compliance regulation (eg, CAN-SPAM)