Senior Strategic Marketing Manager, EMEA
Leica Biosystems - Warner Robins, Georgia, United States,![Leica Biosystems](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Leica Biosystems
Overview
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Overview
Be part of a company that’s a trusted leader in breast cancer diagnostics and support products you can feel passionate about!
The
Senior Strategic Marketing Manager (EMEA)
works closely with Mammotome’s European leadership team, Global strategic marketing, Executive leadership team and will play a lead role in charting the long-term growth, transformation and portfolio development of the Mammotome business in the EMEA region.
This position will help further Mammotome’s growth trajectory, with responsibility for assessing market opportunities that
drive organic growth within direct and indirect markets as well as ownership of special high-priority projects
and strategic planning.
In this role, you will have the opportunity to:
Model and present key findings to Mammotome/Danaher senior leaders at the platform and corporate levels to drive the annual strategic planning process including the analysis and decisions pertaining to market opportunity, growth vectors, payer and reimbursement mechanisms.
Identify and define key initiatives and investments needed to stay ahead of the competition and maintain Mammotome’s market leadership.
Manage the business development funnel, including prioritizing potential targets, monitoring target performance, and maintaining relationships with strategic partners.
Establish open innovation and/or strategic partnerships for access to new technologies or markets related to company strategy.
Conduct ongoing analysis of both new and existing market segments to develop a strong understanding of key competitive market landscapes (industry trends, share, competitor strategies, etc.) inclusive of partnering with external market research firms to conduct Voice of Customer (VOC).
The essential requirements of the job include:
Bachelor’s Degree (or equivalent) in a related field (Engineering or Business).
A proven background with strategic framework tools, industry analysis, and/or financial modeling. Prior market modeling, NPI and new market analysis experience is highly desirable.
Strong analytical skills , broad strategic thinker and
strong team player
(i.e. no job is too small or too large) with an exceptional work ethic and ability to challenge the status quo.
Executive presence
and
strong storytelling skills , with the ability to communicate and operate comfortably with senior executives and external stakeholders (acquisition targets, KOLs).
Proficiency in
financial analysis ,
forecasting ,
market segmentation
and
competitive analysis
tools with strong qualitative (VOC) and quantitative (analytical modeling) assessment skills and experience and the ability to interpret large amounts of information.
It would be a plus if you also possess previous experience in:
Familiarity with healthcare industry; experience in Diagnostics, Medical Device or Pharmaceuticals preferred.
MBA or other advanced degree preferred with a focus on finance, marketing or strategy.
Experience working in a matrix environment, with the ability to lead complex cross-functional or cross-country initiatives.
At Mammotome we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home in Western Europe including the UK. Additional information about this remote work arrangement will be provided by your interview team.
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