Marketing & Communications Manager
Visit Kosciusko County - Warsaw, Indiana, United States, 46580
Work at Visit Kosciusko County
Overview
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Overview
The primary responsibility of the Marketing & Communications Manager is to build and maintain marketing and communications projects and day-to-day tasks that enhance the image of the Kosciusko County Convention and Visitors Bureau (KCCVB) and Kosciusko County as a dynamic travel destination. Supports the tourism office in a professional manner and should enjoy teamwork, travel, and tourism, and be able to creatively connect visitors to experiences in Kosciusko County. Reports to the Executive Director. Work is evaluated through observation, attendance, reports, and annual review. PRIMARY AREAS OF RESPONSIBILITY Administration · Implements the assigned programs and projects of the annual marketing plan, according to the established timelines, goals, standards, and expectations of quality, integrity, and service. · Practices financial acumen in maintaining the marketing budget. · Participates in annual and long-range marketing planning. · Fulfills advertising insertion orders in a timely manner. Works with the Executive Director on the development of advertising creative that utilizes the bureau brand guidelines. · Manages blog programs, Engage Kosciusko Passports Program, seasonal travel content, and other content creation and campaign initiatives. · Oversees content creation and pagination while collaborating with the Executive Director on the development of the annual visitor guide. · Initiates creative concepts and manages programs for video and photography production. · Maintains productive public relations with travel writers to enhance destination visibility. · Organizes all content securely in the bureau’s cloud storage. · Assists the Digital Content & Visitor Services Manager with website content management. · Maintains cohesive working relationships with all personnel to ensure a unified promotional effort and a positive work culture. · Maintains a well-informed knowledge of local attractions and services to assist visitors and acts as a liaison between entities and visitors. · Continually learns about the destination to provide accurate visitor center information services. Key Characteristics · Initiates and follows through on actions employing creativity and resourcefulness: Enthusiastic, Responsive, Collaborative, Listener, Customer-Centric, Multi-Tasker. BENEFITS/ENVIRONMENT/CERTIFICATIONS/QUALIFICATIONS · Normal office environment with accessible entry. Some minor lifting may be necessary. Stairs for lower-level access. · May require routine driving to various locations. · Ability to work nights and weekends as needed. License / Certification Needed · Valid driver’s license; Social Security Card; Proof of auto insurance/driver’s liability insurance. Qualifications · Four-year degree in marketing, advertising, public relations, communications, or equivalent experience. · Excellent interpersonal, writing, and communication skills. · Digital marketing experience with social media platforms and WordPress. · Ability to manage multiple projects simultaneously. · Some graphic design experience in Adobe Lightroom and Canva. · Proficient in Microsoft Office Suite, especially Word, Outlook, Excel, and Teams. Other Information: · Work location: In-office at 111 Capital Drive, Warsaw, IN 46582. · Salary based on experience. · Retirement and health stipends. · Monthly cell phone stipend. · Ten paid holidays, vacation, sick, and personal days. Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales Industries
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