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Abacus

Communications Coordinator 2

Abacus, Austin, Texas, us, 78716


Solicitation Reference Number AISCommunicationsContractorFY24b

Customer Name Texas Parks and Wildlife Department

Category IT Marketing

Customer Entity Name Parks and Wildlife Department

Title Communications Coordinator

Level Communications Coordinator 2

Estimated Hours 1,040

SSR Status Posted

Number of Positions 1

Status New

# of Resumes Allowed 1

Candidates Submitted

Full/Part Time Full Time

IT STAFFING SERVICES SOLICITATION UNDER DEPARTMENT OF INFORMATION RESOURCES IT STAFF AUGMENTATION CONTRACT (ITSAC) RFO DIR-CPO-TMP-445 Solicitation Reference Number: AISCommunicationsContractorFY24b Working Title: Aquatic Invasive Species Communications Coordinator Title/Level: Communications Coordinator 2 Category: IT Marketing Full Time

I. DESCRIPTION OF SERVICES

Texas Parks and Wildlife Department

requires the services of

1 Communications Coordinator 2 , hereafter referred to as Candidate(s), who meets the general qualifications of

Communications Coordinator 2, IT Marketing

and the specifications outlined in this document for the

Texas Parks and Wildlife Department .

All work products resulting from the project shall be considered "works made for hire " and are the property of the

Texas Parks and Wildlife Department

and may include pre-selection requirements that potential Vendors (and their Candidates) submit to and satisfy criminal background checks as authorized by Texas law.

Texas Parks and Wildlife Department

will pay no fees for interviews or discussions, which occur during the process of selecting a Candidate(s).

Assists with the development and implementation of aquatic invasive species marketing campaigns, including: 'Protect the Lakes You Love' that aims to motivate boaters to clean, drain and dry their boats to prevent the spread of invasive species such as zebra mussels and giant salvinia; 'Never Dump Your Tank' that educates aquarium owners about the damage that dumping aquarium contents into natural waterbodies can cause to the ecosystems; and possibly an invasive carp outreach effort to inform anglers about the actions they can take to prevent inadvertently spreading silver and bighead carp that resemble baitfish when young.

Coordinates with inland fisheries biologists on target audiences, messages and calls to action. Coordinates communication with campaign funding partners and tracks contracts with partners. Provides direction to contracted ad agency and in-house creative teams. Coordinates review and approval of creative materials and placements. Coordinates production and distribution of outreach materials such as brochures, signs, giveaway items (fishing rulers, koozies, chamois). Coordinates installation of awareness signage installation at boat ramps. Plans, writes, designs, sends and reports on email communications to partners and the public. Writes, edits and reports on paid and organic social media. Monitors and responds to social media comments and messages as needed. Tracks budget. Monitors and analyzes the performance of the marketing efforts, makes recommendations for optimizing efforts, and develops reports on results of efforts.

II. CANDIDATE SKILLS AND QUALIFICATIONS

Minimum Requirements: Candidates that do not meet or exceed the

minimum

stated requirements (skills/experience) will be displayed to customers but may not be chosen for this opportunity. Years Required/Preferred Experience 3 Required 2-5 years of experience as a Marketing Communications Coordinator 1 Required Newsletters or demonstrated equivalent writing and publishing design skills; public relations, marketing, targeted marketing, especially social media, promotional marketing, lead nurturing marketing automation tools, and web analytics for any agency 1 Required Min 1 year experience in email marketing and marketing automation technology 1 Preferred Excellent understanding of email marketing concepts and metrics 1 Preferred Demonstrated intermediate experience with Microsoft Office applications, including Word, Excel, Outlook, Publisher and PowerPoint; Access, and report-writer and/or Adobe Creative Suite experience preferred 1 Preferred Knowledge of Associated Press Style 1 Preferred Preferred Strong verbal and written communication skills Preferred 1 Preferred Knowledge of aquatic invasive species or conservation awareness communication in Texas 1 Preferred Preferred Knowledge of marketing and media terminology and commonly used metrics 1 Preferred Experience using social media platforms for paid advertising, including Facebook, Instagram, X (formerly Twitter), and YouTube 1 Preferred Experience with out-of-home advertising, including billboards and gas station advertising 1 Preferred Skills in project management, time management, teamwork III. TERMS OF SERVICE

Services are expected to start

03/04/2024

and are expected to complete by

08/30/2024 . Total estimated hours per Candidate shall not exceed

1040

hours. This service may be amended, renewed, and/or extended providing both parties agree to do so in writing. IV. WORK HOURS AND LOCATION

Services shall be provided during normal business hours unless otherwise coordinated through the

Texas Parks and Wildlife Department . Normal business hours are Monday through Friday from

8:00 AM to 5:00 PM , excluding State holidays when the agency is closed.

The primary work location(s) will be at

4200 Smith School Road, Austin, TX 78744 . Any and all travel, per diem, parking, and/or living expenses shall be at the Candidate's and/or Vendor's expense.

Texas Parks and Wildlife Department

will provide pre-approved, written authorization for travel for any services to be performed away from the primary work location(s). Pre-approved travel expenses are limited to the rates and comply with the rules prescribed by the State of Texas for travel by its classified employees, including any requirement for original receipts.

The Candidate(s) may be required to work outside the normal business hours on weekends, evenings and holidays, as requested. Payment for work over 40 hours will be at the hourly rate quoted and must be coordinated and pre-approved through

Texas Parks and Wildlife Department . V. OTHER SPECIAL REQUIREMENTS

Services are expected to start

03/04/2024

and are expected to complete by

08/30/2024 . Total estimated hours per Candidate shall not exceed

1040

hours. This service may be amended, renewed, and/or extended providing both parties agree to do so in writing.

Computer will be provided. Must be able to pick up equipment at TPWD HQ office at 4200 Smith School Road in Austin, TX 78744. If working remotely, must have reliable internet.