MARKETING COORDINATOR

Responsible for campaigns that generate leads.Executes an ongoing calendar of inbound and outbound campaigns across territories and product brands.Ensures lead turnover and follow up with campaign constituents.Suggests strategies for acquiring prospect and lead data-industry and association lists, subscription data services, etc.Enters, tracks, and reports on campaigns in Pardot, Salesforce.com, and other internal systems.Improves prospect and customer data and ensures databases remain accurate and relevant.Coordinates with Executive Campaign Committee to plan campaigns and executes campaign goals.Serves on Campaign Planning Committee and responsible for recommending campaigns against contacts.Responsible for continuously increasing relationship score of contacts.Active staff member of Educational Programs including communicating with participants and presenting course material.Performs market analysis to develop targeted programs, sales strategies, promotions and product opportunities.Responsible for driving Self-Managed Performance (SMP) program through organization through team involvement, participation, and engagement.Other Functions:

Other duties may be assigned.