The Essential
Marketing Coordinator
The Essential, Berkeley, California, United States, 94709
Marketing Coordinator at The EssentialThe Essential is looking for a Marketing Coordinator to support the strategy and execution of our marketing initiative.
This candidate will report into the Founder and work hand-in-hand with other members of the marketing and product teams. This role will be expected to contribute to strategy, design, and execution for a variety of channels, including: social media, digital marketing, website content, consumer journey, email marketing, app, SMS marketing, influencer marketing, and more. This role is perfect for a generalist looking for more experience in a variety of marketing areas. This is a new role that will be tailored for the hire.
The ideal candidate is creative, performance obsessed, and both empathetic and agile to support a scaling team and organization. The ability to problem solve and identify creative solutions, in collaboration with a team, is critical.
We're looking for someone who
Is passionate about making a meaningful difference in e-commerce, and the world at large.
Believes that supply chains should, and could, be more ethical and sustainable.
Is passionate about craftsmanship, high quality products, and food!
Has hands-on experience in marketing, and is curious to learn more.
We’d love someone who is
An excellent writer with the ability to write in different brand voices.
A creative problem solver. Looking for someone who is not just repeating what’s been done, but interested in helping to build what is next.
An independent and strategic thinker. Someone who can execute strategic deliverables with quality and speed.
Interested in performance marketing. Looking for someone who is equally excited about analyzing performance data, as they are about creative storytelling.
Experienced in digital marketing, and knows how to track initiatives to outcomes.
Responsibilities
Execute on email marketing campaigns, including (but not exclusive to) weekly product launches and nurture programs.
Collaborate with digital ad buyers to coordinate budget, assets, approvals, and reports.
Collaborate with the product team to write website and product copy.
Contribute to social media strategy and general content strategy.
Manage mobile app updates and content for app homepage.
Execute SMS and app notification messages.
Collaborate with PR agency, influencer marketer, and other agencies/contractors to complete marketing projects
In collaboration with team, plan and execute physical activations (pop ups) pending strategy
Manage OOH advertising - including billboards, physical placements, etc.
Manage brand partnerships in marketing - both digital and physical
Qualifications
1-3 years of experience in marketing, ideally for an e-commerce company or start up.
Passion for digital and social platforms.* This person should be a tactician, on top of the latest formats, testing them, etc.
Ability to work collaboratively and cross-functionally* with many teams, and collaborate with professionals from diverse backgrounds.
This candidate will report into the Founder and work hand-in-hand with other members of the marketing and product teams. This role will be expected to contribute to strategy, design, and execution for a variety of channels, including: social media, digital marketing, website content, consumer journey, email marketing, app, SMS marketing, influencer marketing, and more. This role is perfect for a generalist looking for more experience in a variety of marketing areas. This is a new role that will be tailored for the hire.
The ideal candidate is creative, performance obsessed, and both empathetic and agile to support a scaling team and organization. The ability to problem solve and identify creative solutions, in collaboration with a team, is critical.
We're looking for someone who
Is passionate about making a meaningful difference in e-commerce, and the world at large.
Believes that supply chains should, and could, be more ethical and sustainable.
Is passionate about craftsmanship, high quality products, and food!
Has hands-on experience in marketing, and is curious to learn more.
We’d love someone who is
An excellent writer with the ability to write in different brand voices.
A creative problem solver. Looking for someone who is not just repeating what’s been done, but interested in helping to build what is next.
An independent and strategic thinker. Someone who can execute strategic deliverables with quality and speed.
Interested in performance marketing. Looking for someone who is equally excited about analyzing performance data, as they are about creative storytelling.
Experienced in digital marketing, and knows how to track initiatives to outcomes.
Responsibilities
Execute on email marketing campaigns, including (but not exclusive to) weekly product launches and nurture programs.
Collaborate with digital ad buyers to coordinate budget, assets, approvals, and reports.
Collaborate with the product team to write website and product copy.
Contribute to social media strategy and general content strategy.
Manage mobile app updates and content for app homepage.
Execute SMS and app notification messages.
Collaborate with PR agency, influencer marketer, and other agencies/contractors to complete marketing projects
In collaboration with team, plan and execute physical activations (pop ups) pending strategy
Manage OOH advertising - including billboards, physical placements, etc.
Manage brand partnerships in marketing - both digital and physical
Qualifications
1-3 years of experience in marketing, ideally for an e-commerce company or start up.
Passion for digital and social platforms.* This person should be a tactician, on top of the latest formats, testing them, etc.
Ability to work collaboratively and cross-functionally* with many teams, and collaborate with professionals from diverse backgrounds.