Digital Marketing Analyst

Minimum Skills required:• Superior oral and written communication skills• Knowledge of digital marketing/social media and branding best practices• Strong interpersonal skills and ability to work with a variety of individual work styles• Strong project leadership, organizational and time management skills with impeccable attention to detail

Job Duties and Responsibilities:• Build, plan and implement the overall digital marketing strategy• Manage the strategy• Stay up to date with latest technology and best practices in the automotive industry• Manage and oversee various digital marketing channels

FacebookEmail CampaignsGoogle AdsOrganic SearchWebsite(s)

• Measure ROI and KPI's per dealership rooftop and report findings to your manager and the General Managers per store• Oversee and manage the dealerships social media accounts• Suggest activities for improving the quality of online content• Track, measure, and implement SEO optimizations• Track and measure Google Analytics metrics and provide reports to each General Managers• Research and forecast future sales and performance trends with your team• Research competitors and provide suggestions for improvement• Keep abreast with industry and market trends and best practices• Creation and upkeep of online assets,develop content strategy and new content• Develop email templates, drip programs, and provide sales with the tools they need to move leads down the funnel• Reputation management• Coordinate In-house marketing efforts and events with General Managers