Empower Pharmacy
Director, Product Marketing
Empower Pharmacy, Houston, Texas, United States, 77246
Company Overview
Empower is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets.
What sets us apart is our relentless focus on three core values: People, Quality and Service. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.
You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you'll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.
Let's revolutionize healthcare, together. Join us and be a part of something extraordinary.
Position Summary
This is an on-site role in Houston, TX.
As Director of Product Marketing at Empower, your leadership will catalyze the innovative development and successful market launch of our diverse product portfolio. Reporting to the Chief Sales & Marketing Officer, you will spearhead our efforts from concept to commercialization, ensuring that our products not only meet market demands but also align with Empower's strategic vision.
In this pivotal role, you will bridge product development and marketing, crafting synergies with cross-functional teams to launch products that set new benchmarks in the industry. Your strategic acumen and proactive collaboration will be crucial as you drive our product narratives, shaping the future of our offerings and securing our position as a market leader.
This role is designed for a visionary leader whose expertise in product marketing strategy and execution will transform insights into actions and challenges into opportunities. By joining Empower, you commit to pushing the boundaries of what is possible, steering our product innovations towards remarkable growth and significant impact in the healthcare sector.
Duties and Responsibilities
Leads the product marketing strategy, from product conception through commercialization, ensuring alignment with market needs and strategic objectives.Collaborates closely with product development teams to ensure that customer insights are integrated into product design and development processes.Drives product positioning, messaging, and adherence to brand to effectively communicate the value proposition of our products to target audiences.Oversee the management of product labels in coordination with other functional groups, ensuring compliance with regulatory requirements and consistency with brand standards.Leads the development of product marketing assets, including product catalogs, sales materials, and digital content, to support sales efforts and drive demand.Partners with the campaign team to develop go-to-market strategies for new products, leveraging market insights and customer feedback to inform marketing campaigns.Drives innovation in product marketing processes and tools, continuously seeking ways to optimize and streamline workflows.Implements rigorous measurement and reporting processes to evaluate the effectiveness of product marketing initiatives and drive continuous improvement.Fosters a culture of collaboration and excellence within the product marketing team, empowering team members to excel and innovate in their roles.Partners with department leadership to evaluate headcount needs.Provides leadership, feedback, guidance, and mentorship to the marketing team, fostering a collaborative and high-performance work environment.Stay abreast of industry trends, best practices, and emerging technologies in marketing, and leverage insights to drive continuous improvement and innovation in marketing. campaigns.Performs other duties as assigned.Knowledge and Skills
Strong understanding of product positioning, messaging, and branding principles.Proven ability to develop and execute go-to-market strategies that drive demand and revenue growth.Innovative mindset with a passion for finding new ways to drive efficiency and effectiveness in product marketing processes.Strong analytical skills and attention to detail, with the ability to measure and report on the effectiveness of product marketing initiatives.Key Competencies
Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.Resourcefulness: Secures and deploys resources effectively and efficiently.Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.Ensures Accountability: Holds self and other accountable to meet commitment.Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.Experience and Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.Minimum of 8-12 years of experience in product marketing, with a track record of success in bringing innovative products to market.Experience leading cross-functional teams in product development and commercialization processes.Experience managing product marketing assets, such as labels, catalogs, and sales materials.Employee Benefits, Health, and Wellness
No-Cost Medication : Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.Onsite Health & Wellness - IV Therapy Drips:
Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.Comprehensive Medical, Dental, and Vision Options:
Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.Telehealth visits:
Access board-certified Doctors anytime, anywhere for you and your family.Paid & Volunteer Time Off:
Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.Paid Holidays (8 scheduled; 2 floating):
Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.Life & AD&D Coverage:
Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.FSA (Flexible Spending Account):
Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).401K Dollar-for-Dollar Up to 4%:
Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.Company Paid Long-Term Disability:
Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.Flexible Schedules:
Balance work and life seamlessly with our flexible scheduling options.Rewards & Recognition Program:
Your hard work doesn't go unnoticed - enjoy rewards and recognition beyond your paycheck.Additional Voluntary Benefits
Accident Insurance:
Pays a lump sum benefit to help cover expenses following an accidental injury.Hospital Indemnity Insurance:
Enhance your peace of mind with supplemental hospital insurance for unexpected stays.Critical Illness:
Protect your finances from the expenses of a serious health issue.Short-Term Disability:
Protect your income during illness or injury with short-term disability coverage.Supplemental Life & AD&D:
Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.Legal Services:
Access professional legal assistance to address concerns confidently.Identity Theft Protection:
Safeguard your identity and finances with our identity theft protection benefit.Pet Insurance:
Care for your furry family members with our pet insurance coverage.Employee Assistance Program:
Confidential counseling and support services for a holistic approach to your well-being.
Empower is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets.
What sets us apart is our relentless focus on three core values: People, Quality and Service. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.
You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you'll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.
Let's revolutionize healthcare, together. Join us and be a part of something extraordinary.
Position Summary
This is an on-site role in Houston, TX.
As Director of Product Marketing at Empower, your leadership will catalyze the innovative development and successful market launch of our diverse product portfolio. Reporting to the Chief Sales & Marketing Officer, you will spearhead our efforts from concept to commercialization, ensuring that our products not only meet market demands but also align with Empower's strategic vision.
In this pivotal role, you will bridge product development and marketing, crafting synergies with cross-functional teams to launch products that set new benchmarks in the industry. Your strategic acumen and proactive collaboration will be crucial as you drive our product narratives, shaping the future of our offerings and securing our position as a market leader.
This role is designed for a visionary leader whose expertise in product marketing strategy and execution will transform insights into actions and challenges into opportunities. By joining Empower, you commit to pushing the boundaries of what is possible, steering our product innovations towards remarkable growth and significant impact in the healthcare sector.
Duties and Responsibilities
Leads the product marketing strategy, from product conception through commercialization, ensuring alignment with market needs and strategic objectives.Collaborates closely with product development teams to ensure that customer insights are integrated into product design and development processes.Drives product positioning, messaging, and adherence to brand to effectively communicate the value proposition of our products to target audiences.Oversee the management of product labels in coordination with other functional groups, ensuring compliance with regulatory requirements and consistency with brand standards.Leads the development of product marketing assets, including product catalogs, sales materials, and digital content, to support sales efforts and drive demand.Partners with the campaign team to develop go-to-market strategies for new products, leveraging market insights and customer feedback to inform marketing campaigns.Drives innovation in product marketing processes and tools, continuously seeking ways to optimize and streamline workflows.Implements rigorous measurement and reporting processes to evaluate the effectiveness of product marketing initiatives and drive continuous improvement.Fosters a culture of collaboration and excellence within the product marketing team, empowering team members to excel and innovate in their roles.Partners with department leadership to evaluate headcount needs.Provides leadership, feedback, guidance, and mentorship to the marketing team, fostering a collaborative and high-performance work environment.Stay abreast of industry trends, best practices, and emerging technologies in marketing, and leverage insights to drive continuous improvement and innovation in marketing. campaigns.Performs other duties as assigned.Knowledge and Skills
Strong understanding of product positioning, messaging, and branding principles.Proven ability to develop and execute go-to-market strategies that drive demand and revenue growth.Innovative mindset with a passion for finding new ways to drive efficiency and effectiveness in product marketing processes.Strong analytical skills and attention to detail, with the ability to measure and report on the effectiveness of product marketing initiatives.Key Competencies
Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.Resourcefulness: Secures and deploys resources effectively and efficiently.Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.Ensures Accountability: Holds self and other accountable to meet commitment.Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.Experience and Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.Minimum of 8-12 years of experience in product marketing, with a track record of success in bringing innovative products to market.Experience leading cross-functional teams in product development and commercialization processes.Experience managing product marketing assets, such as labels, catalogs, and sales materials.Employee Benefits, Health, and Wellness
No-Cost Medication : Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.Onsite Health & Wellness - IV Therapy Drips:
Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.Comprehensive Medical, Dental, and Vision Options:
Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.Telehealth visits:
Access board-certified Doctors anytime, anywhere for you and your family.Paid & Volunteer Time Off:
Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.Paid Holidays (8 scheduled; 2 floating):
Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.Life & AD&D Coverage:
Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.FSA (Flexible Spending Account):
Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).401K Dollar-for-Dollar Up to 4%:
Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.Company Paid Long-Term Disability:
Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.Flexible Schedules:
Balance work and life seamlessly with our flexible scheduling options.Rewards & Recognition Program:
Your hard work doesn't go unnoticed - enjoy rewards and recognition beyond your paycheck.Additional Voluntary Benefits
Accident Insurance:
Pays a lump sum benefit to help cover expenses following an accidental injury.Hospital Indemnity Insurance:
Enhance your peace of mind with supplemental hospital insurance for unexpected stays.Critical Illness:
Protect your finances from the expenses of a serious health issue.Short-Term Disability:
Protect your income during illness or injury with short-term disability coverage.Supplemental Life & AD&D:
Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.Legal Services:
Access professional legal assistance to address concerns confidently.Identity Theft Protection:
Safeguard your identity and finances with our identity theft protection benefit.Pet Insurance:
Care for your furry family members with our pet insurance coverage.Employee Assistance Program:
Confidential counseling and support services for a holistic approach to your well-being.