Team Leader, Marketing Strategy

**Team Leader, Marketing Strategy**Location Durham, North Carolina, United States of America Category Other JOB DESCRIPTION As a health care company, we believe that vaccines are the best way to move past the COVID-19 pandemic. We also want to provide our employees with as much autonomy and choice as possible.Employees can choose where they work remote, in the office, or a hybrid of the two. For the majority of our roles, you must be vaccinated to work in the office. During the interview process, our Talent Advisors will talk through our COVID-19 policy, as well as our hybrid work approach and answer any questions you may have.****Additional Locations:****Full Time Remote - Alabama, Full Time Remote - Alabama, Full Time Remote - Arizona, Full Time Remote - Arkansas, Full Time Remote - Florida, Full Time Remote - Georgia, Full Time Remote - Idaho, Full Time Remote - Indiana, Full Time Remote - Iowa, Full Time Remote - Kansas, Full Time Remote - Kentucky, Full Time Remote - Louisiana, Full Time Remote - Maryland, Full Time Remote - Michigan, Full Time Remote - Mississippi, Full Time Remote - Missouri, Full Time Remote - North Carolina, Full Time Remote - Ohio, Full Time Remote - Oklahoma, Full Time Remote - Pennsylvania, Full Time Remote - South Carolina, Full Time Remote - South Dakota, Full Time Remote - Tennessee, Full Time Remote - Texas, Full Time Remote - Utah {+ 2 more}****Job Description****We are looking for an experienced Marketing Strategy Leader who will be responsible for the long-term marketing strategy around Acquisition & Retention in our growing Marketing division. You will also be leading a team of Marketing Campaign Strategists and providing strategic oversight for Blue Cross NC's marketing efforts to ensure that our sales and membership goals are being met.To be successful in this role, you will need proven experience in developing marketing strategies that drives sales and retention, be detail-oriented while still being able to see the big picture, and successfully meet due dates while managing multiple priorities in a high pressure, deadline-driven environment.**What You'll Be Doing*** Develops and manages multi-year Acquisition & Retention marketing strategy and roadmap to deliver a cohesive, impactful and exceptional experience across all acquisition and retention efforts, using inputs from clients and stakeholders.* Partners closely with business owners, strategic marketing advisors and other foundational planners to ensure strategic and thoughtful alignment across all journey phases and audiences, balancing business goals and needs with audience goals and needs.* Collaborates with Marketing Operations to determine resourcing plan to deliver on initiatives mapped out in the Acquisition & Retention marketing roadmap.* Maintains strategic oversight into campaign marketing plans and creative execution to ensure alignment with broader Acquisition & Retention marketing strategy and roadmap.* Leads broader reporting and insights across Acquisition & Retention marketing efforts beyond individual marketing campaigns.* Manages and coaches a team of marketing campaign strategists who are responsible for the creation of marketing campaign strategies and plans in support of acquisition and retention goals.******Hiring Requirements*** Bachelors degree and 7 years experience in marketing, communications, sales or project management.* Demonstrated strong leadership skills.* Proven experience with Acquisition & Retention marketing, ideally within the health care industry.****It's an exciting time to work at Blue Cross and Blue Shield of North Carolina. Health care is changing, and we're leading the way. We offer more than health insurance our customers can count on. Were committed to better health and better health care ? in our communities and beyond. Our employees bring energy and creativity to the workplace, and it shows in our innovative approach to improving the health and well-being of North Carolinians.Our company is a not-for-profit with headquarters in Durham and major operations in Winston-Salem and Fayetteville. In all we employ more than 4,900 North Carolinians and serve more than 3.9 million customers.Help us lead the charge for better health care by joining our award-winning team. Discover tremendous opportunities with us to do challenging and rewarding work. Opportunities that can lead you to a fulfilling career, work that can help others lead healthier, happier lives.Location Durham, North Carolina, United States of America Category Other Location Durham, North Carolina, United States of America Category Other Location Durham, North Carolina, United States of America Category Other Location Durham, North Carolina, United States of America Category Other Location Durham, North Carolina, United States of America Category Other Location Durham, North Carolina, United States of America Category Other Location Durham, North Carolina, United States of America Category Other Location Durham, North Carolina, United States of America Category Other Location Durham, North Carolina, United States of America Category Other Location Durham, North Carolina, United States of America Category Other How would you rate your experience popup