Chamberlain Group
B2B Marketing Manager - Core Commercial
Chamberlain Group, Oak Brook, Illinois, United States, 60523
If you are a current Chamberlain Group employee, please click here to apply through your Workday account.
Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.
As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem.
Job Summary :
The B2B Marketing Manager (Core) is responsible for directing all market strategy and go-to-market planning for the Core Commercial business, including the development and execution of the annual marketing plan. The Marketing Manager must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy.
Minimum Qualifications :
Bachelor's degree in Marketing, Communications, or related field5+ years of experience in a product marketing capacity with some in a SaaS business selling enterprise solutions; ideally experience in acquisition marketing team in a subscription-based (or recurring transactional) direct marketing-driven businessInnovation
- Proven experience launching new products into new channels and marketsFamiliarity with teaming with Marketing teams to deliver:B2B Marketing
- Lead gen and nurture, content, collateral, events, SEO/SEM, display, sales enablementDigital Marketing
- Skilled at leveraging the full complement of digital marketing toolsTechnology
- Salesforce Marketing Cloud, Pardot, ABM platforms, Google Analytics, CDP experienceAgency
- Experience managing agencies and/or internal creative teamsKnowledge, Skills, and Abilities:
Quantitative mindset coupled with a creative flair and an ability to think outside the boxExcellent communication skillsCreative skillsAnalytical skillsManagerial and leadership skillsAbility to travel 10% - internationally and domesticallyEssential Duties and Responsibilities :
Directing market research (primary or secondary) to segment the market and establish buyer insight and buyer's journey, and identifying what opportunities, challenges, and dynamics exist for the organization and its individual productsGuiding, creating, and delivering compelling offerings, pricing models and promotions, messaging and content to deliver value to the market for the assigned set of products throughout their lifecyclesManaging and supporting voice of the customer (VoC) initiatives and programsPlanning and managing product lifecycle and new product development in partnership with product managementImplementing and refining programs to drive the impact of marketing: Collaborating with the demand generation team to create and execute high-response campaigns, Assisting field sales teams effectively sell value through solution selling, Enabling direct and indirect (partner) sales teams, Fostering customer loyalty, satisfaction, retention and growth through customer marketing and advocacyCollaborating with channel marketing to develop go-to-market channel and partner strategies to bring products and solutions to market through effective launchesManaging the performance of and collaboration with other stakeholders to achieve business outcomes
#LI-1SD
#LI-Hybrid
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence Recruiting@Chamberlain.com.
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.
Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.
As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem.
Job Summary :
The B2B Marketing Manager (Core) is responsible for directing all market strategy and go-to-market planning for the Core Commercial business, including the development and execution of the annual marketing plan. The Marketing Manager must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy.
Minimum Qualifications :
Bachelor's degree in Marketing, Communications, or related field5+ years of experience in a product marketing capacity with some in a SaaS business selling enterprise solutions; ideally experience in acquisition marketing team in a subscription-based (or recurring transactional) direct marketing-driven businessInnovation
- Proven experience launching new products into new channels and marketsFamiliarity with teaming with Marketing teams to deliver:B2B Marketing
- Lead gen and nurture, content, collateral, events, SEO/SEM, display, sales enablementDigital Marketing
- Skilled at leveraging the full complement of digital marketing toolsTechnology
- Salesforce Marketing Cloud, Pardot, ABM platforms, Google Analytics, CDP experienceAgency
- Experience managing agencies and/or internal creative teamsKnowledge, Skills, and Abilities:
Quantitative mindset coupled with a creative flair and an ability to think outside the boxExcellent communication skillsCreative skillsAnalytical skillsManagerial and leadership skillsAbility to travel 10% - internationally and domesticallyEssential Duties and Responsibilities :
Directing market research (primary or secondary) to segment the market and establish buyer insight and buyer's journey, and identifying what opportunities, challenges, and dynamics exist for the organization and its individual productsGuiding, creating, and delivering compelling offerings, pricing models and promotions, messaging and content to deliver value to the market for the assigned set of products throughout their lifecyclesManaging and supporting voice of the customer (VoC) initiatives and programsPlanning and managing product lifecycle and new product development in partnership with product managementImplementing and refining programs to drive the impact of marketing: Collaborating with the demand generation team to create and execute high-response campaigns, Assisting field sales teams effectively sell value through solution selling, Enabling direct and indirect (partner) sales teams, Fostering customer loyalty, satisfaction, retention and growth through customer marketing and advocacyCollaborating with channel marketing to develop go-to-market channel and partner strategies to bring products and solutions to market through effective launchesManaging the performance of and collaboration with other stakeholders to achieve business outcomes
#LI-1SD
#LI-Hybrid
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence Recruiting@Chamberlain.com.
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.