PVI Holdings, Inc.
Director of Marketing
PVI Holdings, Inc., Houston, Texas, United States, 77246
Job Summary:
The Director of Marketing will work closely with leadership and key stakeholders to manage the current industry marketing strategy and to develop marketing communications plans, ensuring marketing integration and consistency. This position's core functions are developing customer journeys, optimizing the customer experience, and branding. This position will regularly perform industry and customer research to ensure the company brand and marketing strategy provide continuous business development and align external communication to provide the best customer experience. The Director of Marketing achieves marketing communications operational objectives by contributing information and recommendations to strategic plans and reviews while continuously promoting the company's brand.
Primary Duties & Responsibilities:
Industrial Marketing
Create and implement marketing strategy.Construct the customer journey for each product verticalOptimize touch points along these journeys via rapid experimentation and prototypingCollect data from these touchpoints to drive the customer experienceFamiliarity with Design Thinking and Agile Methodology is a plus.
Customer, Market, and Product Management
Capture data from customer interactions, such as surveys or website visits, and analyze it to determine insights about our customers with the PM team.Works with Production Management Team to identify trends in industry data to inform strategic / business development opportunities.Works with PM Team to Perform a geographic and industry market analysis to support a successful entry and growth into new markets
OEM Partnership Management
Work with OEM marketing departments to utilize market development funds, co-op activities, and co-branding promotional items.Gain thorough knowledge of existing and developmental product lines to match customer needs
Digital Content:
Manages relationships with partners for the creation of branded sales and marketing collateral materials including, but not limited to digital content for website and social media, brochures, PowerPoints, flyers, videos, and graphic design.
Website Content & Design:
Product Ownership of company website and content to reflect updated information that leverages technology while providing the best customer experience.Experience in customer portals, B2B e-commerce, and B2B marketplaces is a plus.Wordpress or other CMS experience is a plus.
Product Support
Support business development strategy meetings, presentations, and client interviewsProvide general product support to clients
Social Media:
Works with partners to manage digital media presence, including social media channelsContent calendar development in collaboration with leadership to provide consistent updates across social platforms aiming to engage followers and promote the company brand
Brand Management:
Develops and promotes product marketing strategies with internal SME, as well as, joint marketing initiatives with OEM's to enhance branch recognitionPromotes company image by contributing assistance to community eventsManages the company store to include new promotional items within budget as well as managing inventory of store items
Internal Communications & Events:
Coordinates service updates, product releases, and other key internal communications company-wideOversees the strategy and facilitation of company-hosted (crawfish boils, open house, etc.) and company-attended (trade shows, golf tournaments, etc.) customer events to ensure appropriate ROIDevelop press releases in collaboration with the Executive Leadership TeamProvide development of content for semi-annual company meetings
Positional Requirements & Qualifications:
Education & Experience
Bachelor's degree in a related field required
5+ years of experience in marketing strategy development and implementation.Media Content StrategyB2B Branding StrategyDemand GenerationSearch Engine OptimizationSkills & Abilities
Organizational skills
Strong Leadership
Presentation skills
Strategic planning
Excellent verbal and written communication skills
Strategic marketing
Decision making
Team player
Must be able to travel and have a clean driving record in accordance with company driving guidelines
Clear background check and drug/alcohol screening
Essential Physical Functions:
Travel: less than 5%Lifting to 20 poundsBending, stooping, walkingThis job description is intended to describe the general nature and level of the work being performed. It is not an exhaustive list of all duties and responsibilities. The company reserves the right to amend and change responsibilities as necessary to meet business and organizational needs.
Other details
Job Family Outside SalesJob Function CorporatePay Type SalaryTravel Required Yes
Apply Now
The Director of Marketing will work closely with leadership and key stakeholders to manage the current industry marketing strategy and to develop marketing communications plans, ensuring marketing integration and consistency. This position's core functions are developing customer journeys, optimizing the customer experience, and branding. This position will regularly perform industry and customer research to ensure the company brand and marketing strategy provide continuous business development and align external communication to provide the best customer experience. The Director of Marketing achieves marketing communications operational objectives by contributing information and recommendations to strategic plans and reviews while continuously promoting the company's brand.
Primary Duties & Responsibilities:
Industrial Marketing
Create and implement marketing strategy.Construct the customer journey for each product verticalOptimize touch points along these journeys via rapid experimentation and prototypingCollect data from these touchpoints to drive the customer experienceFamiliarity with Design Thinking and Agile Methodology is a plus.
Customer, Market, and Product Management
Capture data from customer interactions, such as surveys or website visits, and analyze it to determine insights about our customers with the PM team.Works with Production Management Team to identify trends in industry data to inform strategic / business development opportunities.Works with PM Team to Perform a geographic and industry market analysis to support a successful entry and growth into new markets
OEM Partnership Management
Work with OEM marketing departments to utilize market development funds, co-op activities, and co-branding promotional items.Gain thorough knowledge of existing and developmental product lines to match customer needs
Digital Content:
Manages relationships with partners for the creation of branded sales and marketing collateral materials including, but not limited to digital content for website and social media, brochures, PowerPoints, flyers, videos, and graphic design.
Website Content & Design:
Product Ownership of company website and content to reflect updated information that leverages technology while providing the best customer experience.Experience in customer portals, B2B e-commerce, and B2B marketplaces is a plus.Wordpress or other CMS experience is a plus.
Product Support
Support business development strategy meetings, presentations, and client interviewsProvide general product support to clients
Social Media:
Works with partners to manage digital media presence, including social media channelsContent calendar development in collaboration with leadership to provide consistent updates across social platforms aiming to engage followers and promote the company brand
Brand Management:
Develops and promotes product marketing strategies with internal SME, as well as, joint marketing initiatives with OEM's to enhance branch recognitionPromotes company image by contributing assistance to community eventsManages the company store to include new promotional items within budget as well as managing inventory of store items
Internal Communications & Events:
Coordinates service updates, product releases, and other key internal communications company-wideOversees the strategy and facilitation of company-hosted (crawfish boils, open house, etc.) and company-attended (trade shows, golf tournaments, etc.) customer events to ensure appropriate ROIDevelop press releases in collaboration with the Executive Leadership TeamProvide development of content for semi-annual company meetings
Positional Requirements & Qualifications:
Education & Experience
Bachelor's degree in a related field required
5+ years of experience in marketing strategy development and implementation.Media Content StrategyB2B Branding StrategyDemand GenerationSearch Engine OptimizationSkills & Abilities
Organizational skills
Strong Leadership
Presentation skills
Strategic planning
Excellent verbal and written communication skills
Strategic marketing
Decision making
Team player
Must be able to travel and have a clean driving record in accordance with company driving guidelines
Clear background check and drug/alcohol screening
Essential Physical Functions:
Travel: less than 5%Lifting to 20 poundsBending, stooping, walkingThis job description is intended to describe the general nature and level of the work being performed. It is not an exhaustive list of all duties and responsibilities. The company reserves the right to amend and change responsibilities as necessary to meet business and organizational needs.
Other details
Job Family Outside SalesJob Function CorporatePay Type SalaryTravel Required Yes
Apply Now