FOCUS Brands
Brand Marketing Manager
FOCUS Brands, Atlanta, Georgia, United States, 30383
Essential Functions
Leading the development and execution of national promotions:Manages the coordination of all marketing elements throughout the campaign period, finding synergies between all consumer touchpoints to develop and amplify one strategic marketing message (including creative development, PR programs, digital activations, loyalty programming, LTO integration, in-store print production, digital menu vendors, and catering).Full ownership of Retail IT, digital menu vendors, omni-channel, and social marketing channels to help influence owned channel awareness and drive customer loyalty.Manages projects/programs, develops and executes against timelines, maintains engine partner accountability, tracks performance, and ensures projects are within budget, meet quality standards, and align with key objectives and brand standards.Leads marketing communication and program implementation, including developing ad hoc weekly communications and creating implementation guides for all promotions.Completing thorough analysis and debrief documents to collect learnings and future recommendations on all marketing program elements.Brand ActivationCollaborates with external partners and the creative team to develop promotional materials and marketing elements that align with the overall brand voice, platform, and strategy and to increase sales.Partners with local marketing, culinary, training, and operations teams to develop marketing capabilities (e.g., training guides, local marketing toolkits, etc.) and to ensure successful local implementation of national programs.Collaboration with culinary & Menu Innovation Manager to successfully launch in-store testing and ensuring that all marketing materials and digital elements are delivered in a timely manner, and reflect the appropriate brand tone of voice.Relationship ManagementBuilds effective working relationships with franchisees and vendors to translate franchisees' needs into action.Establishes and maintains trust and credibility with franchisees, vendors, and marketing associates.Collaborates and briefs creative team to develop best in class execution for promotionsMaintains vendor relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization's initiatives.Research/Consumer InsightGathers and analyzes customer experience data, market research, sales data, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.Job Summary
The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar.
Education
Bachelor's Degree, Marketing, public relations, communications, business, advertising, or other related field of study, PrefWork Experience
Experience leveraging primary research, data and consumer insights into actionable business initiatives4+ years of experience in marketing, business administration, sales, or related field4+ years of experience in developing and executing marketing plans and programs Franchisee, restaurant, hospitality food, or beverage experience, PrefSkills & Abilities
Working knowledge of developing and executing marketing plans and programs across multiple platforms.Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.Ability to create program goals, messaging, communication, and overall event plans.Ability and willingness to apply project management skills and maintain strict timelines.
Leading the development and execution of national promotions:Manages the coordination of all marketing elements throughout the campaign period, finding synergies between all consumer touchpoints to develop and amplify one strategic marketing message (including creative development, PR programs, digital activations, loyalty programming, LTO integration, in-store print production, digital menu vendors, and catering).Full ownership of Retail IT, digital menu vendors, omni-channel, and social marketing channels to help influence owned channel awareness and drive customer loyalty.Manages projects/programs, develops and executes against timelines, maintains engine partner accountability, tracks performance, and ensures projects are within budget, meet quality standards, and align with key objectives and brand standards.Leads marketing communication and program implementation, including developing ad hoc weekly communications and creating implementation guides for all promotions.Completing thorough analysis and debrief documents to collect learnings and future recommendations on all marketing program elements.Brand ActivationCollaborates with external partners and the creative team to develop promotional materials and marketing elements that align with the overall brand voice, platform, and strategy and to increase sales.Partners with local marketing, culinary, training, and operations teams to develop marketing capabilities (e.g., training guides, local marketing toolkits, etc.) and to ensure successful local implementation of national programs.Collaboration with culinary & Menu Innovation Manager to successfully launch in-store testing and ensuring that all marketing materials and digital elements are delivered in a timely manner, and reflect the appropriate brand tone of voice.Relationship ManagementBuilds effective working relationships with franchisees and vendors to translate franchisees' needs into action.Establishes and maintains trust and credibility with franchisees, vendors, and marketing associates.Collaborates and briefs creative team to develop best in class execution for promotionsMaintains vendor relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization's initiatives.Research/Consumer InsightGathers and analyzes customer experience data, market research, sales data, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.Job Summary
The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar.
Education
Bachelor's Degree, Marketing, public relations, communications, business, advertising, or other related field of study, PrefWork Experience
Experience leveraging primary research, data and consumer insights into actionable business initiatives4+ years of experience in marketing, business administration, sales, or related field4+ years of experience in developing and executing marketing plans and programs Franchisee, restaurant, hospitality food, or beverage experience, PrefSkills & Abilities
Working knowledge of developing and executing marketing plans and programs across multiple platforms.Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.Ability to create program goals, messaging, communication, and overall event plans.Ability and willingness to apply project management skills and maintain strict timelines.