RED VELVET
Social Media & Marketing Specialist
RED VELVET, Austin, Texas, us, 78716
OVERVIEW:
The Social Media and Marketing Specialist is responsible for helping put RED VELVET's best face forward to the world as well as executing on plans to increase interest in the brand and our services.
This person oversees all RED VELVET social media marketing efforts, including management of the brand's presence on social channels (existing and new/burgeoning) and includes and support of outbound and promotional marketing efforts and deliverables.
This position reports into the Senior Marketing Manager and is part of the Business Development team.
MINIMUM PERSONAL CHARACTERISTICS & SKILLS:
Advanced interpersonal skills; understands how to work with all typesDemonstrates maturity and composureIs a self-starter and has a bias toward actionScrappy - has an "I can figure it out" mindset; seeks to continuously learn moreCan "connect the dots"; is perceptiveMoves quickly and acts with urgency, balancing between proactivity and reactivityExtremely detail-oriented and can managing multiple work streams at onceStrong design eye and skillsetUnderstands the power of brand and is especially excited about the RED VELVET brandWorking knowledge of and experience with the Adobe Creative SuiteBONUS: Deep knowledge and understanding of current common social media platforms, as well as SEO tracking and analyticsKEY RESPONSIBILITIES:
Content Strategy & Calendar
Assist in developing annual marketing and content strategy, including goals for the yearMaintain the MASTER content calendar, tracking the plan for all active and upcoming channels to be activated, where/when appropriateAssist in the development of the brief for the photographer and/or videographer to capture marketing assets and brief in advance of program (AM to write the brief)Incorporate program highlights into content calendar and identify opportunities for case studies that can be featured on the website, in marketing materials or proposalsRED VELVET Website
Update, with guidance from manager, website feed with interesting and relevant content from channels, including "Insights" (blog), program showcases, network updates and industry highlightsUpdate "Insights" page
Brainstorm insight topics with manager and CEOComment, edit, proofread & add additional internal & external linksSelect compelling header image related to topicPublish and promote on channelsManage/approve commentsRespond or inform necessary parties to respond
Update "Work" section in accordance with strategyKeep plugins & other Squarespace items up to dateUpdate careers section after Careers Specialist publishes on CareerPlugUpdate team section with new hires after the person has been with the company for three (3) months and/or has a headshot to share, along with bioSocial Media
Plan (with guidance from supervisor), create, publish, and share new content (including original text, images, video, and code) in accordance with set goals and objectivesEnsure social media posts and updates are on brand and in accordance with our style guide)Inform development and optimization of our social media strategy with competitive monitoring, research, platform determination, messaging, and audience identification and refinementStay up to date with the latest social media best practices and technologiesSet up and optimize company pages within each platform to increase the visibility of the company's social contentMonitor SEO and customer engagement and suggest content optimizationRespond to, with guidance from manager, general direct messages and comments; moderate user-generated contentRED VELVET Internal and External Marketing Events/Efforts
Own the creative asset library, keeping it updated with any brand evolution we may add/modifyDevelop creative assets for internal events and marketing-related events, with support from Creative team
Manage the internal Adobe Creative Library for Creative team to use.
Develop Marketing campaign and creative assets for external marketing efforts (LinkedIn, Instagram, Google, Print, Digital), with guidance from managerAssist in onsite communications where necessary/pre-determined for marketing asset captureAssist in delivering of client gifts, leveraging the Business Development team for fresh ideas and implementationBolster your network by interacting with industry professionals and influencers via social mediaClient Program-Related
Assist manager in direction of Account Leads/ creative director on photography shot list if photos are being used for marketing purposes (vs client hired)Assist in videography prep and onsite communication, manage photography prep/communication when necessaryHelp produce, where needed and available, end-to-end collateral material for marketing purposes and social channelsManage event content/assets after event to ensure each is properly loaded into Google Drive, including event details, keywords & notes about any sharing restrictions, as neededAssist manager in being "go-to" for any ad-hoc photo requests from press, PR, or Visit AustinIf you made it this far & are still interested, please apply and tell us what makes you ROCK as a Social Media & Marketing Manager.
No phone calls, please
We will respond to candidates who have qualified for the first round of interviews.
DISCLAIMER : This job description is designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to confirm or be interpreted as a comprehensive summary of all duties, responsibilities, and qualifications required of associates assigned to this job.
RED VELVET is an Equal Opportunity Employer
RED VELVET
RED VELVET is a full-service live and virtual experiences agency partnering with global brands to ideate, design and execute their experiential events since 2002. RED VELVET helps corporations create international award-winning event experiences of all sizes. Our team's strength is in listening to our client's goals and translating that to an incredible interactive & creative event experience - fun for the planners and memorable for the attendees.
(ONLY Applies to full time employees)
TEAM MEMBER CRITERIA
When we are looking to expand our team, we are always looking for people who are wired in many of the same ways we are but who also possess complementary skill sets and bring diversity to our thinking, designing and execution. If you thrive on problem-solving, taking a strategic approach to most things in life, holding yourself and others to high standards of excellence, juggling a handful of deadlines each day and pride yourself on doing it all with optimism, you'll fit right in. Extreme organization and client-facing skills are requirement across all positions as well as being very comfortable and versatile across digital mediums (Microsoft Outlook, Google Drive, Slack, etc). Prior agency/experiential marketing and/or meeting planning industry experience is a huge plus.
BENEFITS
In addition to a great opportunity to work for one of the Best Places to Work (declared in 2015 by , and , , and by Austin Business Journal), all full-time employees receive the following benefits:
Competitive health plan, with premiums for employee covered and premiums for family members subsidized by RED VELVETMonthly HSA ContributionComplimentary financial/retirement planning assistance401(k) Plan with Matching ContributionPaid Membership to Industry Associations and Monthly MeetingsMonthly Cell Phone, Fuel and Laptop StipendsAnnual Education StipendSit/Stand Desk to burn calories while you workFlexible Vacation Policy and Paid Holidays
REFERRAL BONUS!
We know that the best hire is someone you enjoy working with and is a great culture fit for our fast-paced, entrepreneur-friendly, and creative environment. If you know someone who has previous experience in the hotel industry, agency/experiential marketing and/or meeting planning industry, we want to meet them.
What's in it for you? If a referral is hired full-time and stays at least 1 year with our team, you get
$1,000 cold hard cash
on their 1 year anniversary with RED VELVET. That simple!
Company Website:
The Social Media and Marketing Specialist is responsible for helping put RED VELVET's best face forward to the world as well as executing on plans to increase interest in the brand and our services.
This person oversees all RED VELVET social media marketing efforts, including management of the brand's presence on social channels (existing and new/burgeoning) and includes and support of outbound and promotional marketing efforts and deliverables.
This position reports into the Senior Marketing Manager and is part of the Business Development team.
MINIMUM PERSONAL CHARACTERISTICS & SKILLS:
Advanced interpersonal skills; understands how to work with all typesDemonstrates maturity and composureIs a self-starter and has a bias toward actionScrappy - has an "I can figure it out" mindset; seeks to continuously learn moreCan "connect the dots"; is perceptiveMoves quickly and acts with urgency, balancing between proactivity and reactivityExtremely detail-oriented and can managing multiple work streams at onceStrong design eye and skillsetUnderstands the power of brand and is especially excited about the RED VELVET brandWorking knowledge of and experience with the Adobe Creative SuiteBONUS: Deep knowledge and understanding of current common social media platforms, as well as SEO tracking and analyticsKEY RESPONSIBILITIES:
Content Strategy & Calendar
Assist in developing annual marketing and content strategy, including goals for the yearMaintain the MASTER content calendar, tracking the plan for all active and upcoming channels to be activated, where/when appropriateAssist in the development of the brief for the photographer and/or videographer to capture marketing assets and brief in advance of program (AM to write the brief)Incorporate program highlights into content calendar and identify opportunities for case studies that can be featured on the website, in marketing materials or proposalsRED VELVET Website
Update, with guidance from manager, website feed with interesting and relevant content from channels, including "Insights" (blog), program showcases, network updates and industry highlightsUpdate "Insights" page
Brainstorm insight topics with manager and CEOComment, edit, proofread & add additional internal & external linksSelect compelling header image related to topicPublish and promote on channelsManage/approve commentsRespond or inform necessary parties to respond
Update "Work" section in accordance with strategyKeep plugins & other Squarespace items up to dateUpdate careers section after Careers Specialist publishes on CareerPlugUpdate team section with new hires after the person has been with the company for three (3) months and/or has a headshot to share, along with bioSocial Media
Plan (with guidance from supervisor), create, publish, and share new content (including original text, images, video, and code) in accordance with set goals and objectivesEnsure social media posts and updates are on brand and in accordance with our style guide)Inform development and optimization of our social media strategy with competitive monitoring, research, platform determination, messaging, and audience identification and refinementStay up to date with the latest social media best practices and technologiesSet up and optimize company pages within each platform to increase the visibility of the company's social contentMonitor SEO and customer engagement and suggest content optimizationRespond to, with guidance from manager, general direct messages and comments; moderate user-generated contentRED VELVET Internal and External Marketing Events/Efforts
Own the creative asset library, keeping it updated with any brand evolution we may add/modifyDevelop creative assets for internal events and marketing-related events, with support from Creative team
Manage the internal Adobe Creative Library for Creative team to use.
Develop Marketing campaign and creative assets for external marketing efforts (LinkedIn, Instagram, Google, Print, Digital), with guidance from managerAssist in onsite communications where necessary/pre-determined for marketing asset captureAssist in delivering of client gifts, leveraging the Business Development team for fresh ideas and implementationBolster your network by interacting with industry professionals and influencers via social mediaClient Program-Related
Assist manager in direction of Account Leads/ creative director on photography shot list if photos are being used for marketing purposes (vs client hired)Assist in videography prep and onsite communication, manage photography prep/communication when necessaryHelp produce, where needed and available, end-to-end collateral material for marketing purposes and social channelsManage event content/assets after event to ensure each is properly loaded into Google Drive, including event details, keywords & notes about any sharing restrictions, as neededAssist manager in being "go-to" for any ad-hoc photo requests from press, PR, or Visit AustinIf you made it this far & are still interested, please apply and tell us what makes you ROCK as a Social Media & Marketing Manager.
No phone calls, please
We will respond to candidates who have qualified for the first round of interviews.
DISCLAIMER : This job description is designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to confirm or be interpreted as a comprehensive summary of all duties, responsibilities, and qualifications required of associates assigned to this job.
RED VELVET is an Equal Opportunity Employer
RED VELVET
RED VELVET is a full-service live and virtual experiences agency partnering with global brands to ideate, design and execute their experiential events since 2002. RED VELVET helps corporations create international award-winning event experiences of all sizes. Our team's strength is in listening to our client's goals and translating that to an incredible interactive & creative event experience - fun for the planners and memorable for the attendees.
(ONLY Applies to full time employees)
TEAM MEMBER CRITERIA
When we are looking to expand our team, we are always looking for people who are wired in many of the same ways we are but who also possess complementary skill sets and bring diversity to our thinking, designing and execution. If you thrive on problem-solving, taking a strategic approach to most things in life, holding yourself and others to high standards of excellence, juggling a handful of deadlines each day and pride yourself on doing it all with optimism, you'll fit right in. Extreme organization and client-facing skills are requirement across all positions as well as being very comfortable and versatile across digital mediums (Microsoft Outlook, Google Drive, Slack, etc). Prior agency/experiential marketing and/or meeting planning industry experience is a huge plus.
BENEFITS
In addition to a great opportunity to work for one of the Best Places to Work (declared in 2015 by , and , , and by Austin Business Journal), all full-time employees receive the following benefits:
Competitive health plan, with premiums for employee covered and premiums for family members subsidized by RED VELVETMonthly HSA ContributionComplimentary financial/retirement planning assistance401(k) Plan with Matching ContributionPaid Membership to Industry Associations and Monthly MeetingsMonthly Cell Phone, Fuel and Laptop StipendsAnnual Education StipendSit/Stand Desk to burn calories while you workFlexible Vacation Policy and Paid Holidays
REFERRAL BONUS!
We know that the best hire is someone you enjoy working with and is a great culture fit for our fast-paced, entrepreneur-friendly, and creative environment. If you know someone who has previous experience in the hotel industry, agency/experiential marketing and/or meeting planning industry, we want to meet them.
What's in it for you? If a referral is hired full-time and stays at least 1 year with our team, you get
$1,000 cold hard cash
on their 1 year anniversary with RED VELVET. That simple!
Company Website: