Barrows Company
Creative Director Copy
Barrows Company, New York, New York, us, 10261
Creative Director - Copy
Seniority Level: Senior Level
Employment Type: Full-Time
Field: Creative
Location: New York
Ability to work in office 3 days per week on Tuesday - Thursday (subject to change based on business requirements)
Company Overview
Barrows boasts over 30 years of expertise in the global retail design sector, continually evolving to meet the diverse needs of the regions we serve. Our unwavering commitment revolves around a singular mission: crafting solutions that ignite shopper conversion. From strategic insights to seamless execution, our comprehensive suite of services spans insights and strategy, design conceptualization, all the way to engineering and implementation. With a strong foundation in manufacturing, our designs are steeped in technical proficiency, ensuring tangible real-world impact. We pride ourselves on delivering remarkable solutions tailored to our clients' unique requirements.
Our global team of Barrows employees, irrespective of background or role, shares a common ethos characterized by a can-do attitude and a relentless drive to deliver excellence. This collective spirit not only fosters top-tier work but also cultivates a sense of camaraderie rarely found in multinational agencies.
The Role
Barrows is growing and is seeking a Creative Director-Copy with exceptional shopper experience to lead the development of creative strategy and high-impact ideas for global brands across a range of industries. This role will develop strategic concepts and copy for integrated shopper marketing programs and experiential retail designs at mass retail across North America. A deep understanding of activating in these channels will be critical to success in role. The role will oversee all copy-related needs for the creative team to unlock big ideas that engage US and global audiences and produce compelling content that supports our clients' stories.
Responsibilities
Work in partnership with Creative and Strategy Directors to concept and plan execution of integrated shopper marketing programs and copy across a wide range of media and platformsDrive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutionsServe as a leader, creative mind, and project manager in oneConnect the dots between creative and strategy to tell the client's storyCreate and write program ideas with strategically-aligned copy accurately against the required brief and revertDevelop compelling activations and tactics which bring creative concepts to life and achieve program objectivesCollaborate effectively with the cross-functional team, including account, strategy, design and project managementWork collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on briefManage multiple jobs simultaneously; managing and providing direction to other team members as neededBe an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externallyPrepare and present client creative presentationsWork quickly and independently, with a can-do attitudeProactively track trends in business and marketplace relevant to client business.Work with CD to address performance, workflow, and quality issues and help develop long-range plans for the creative brandsBe one of the faces representing Barrows creative to clients and agency partners, relying on deep understanding of brands and the tradeConfidently articulate and defend our work; ideate and solve problems with clientsWork with the client service team to identify growth opportunities with current and prospective clientsCraft the appropriate story and copy associated with the client's brand/projectProvide a strong creative point of view regarding storytelling, copy and messaging hierarchyGenerate strategically sound concepts and copy for in-store communicationDevelop and implement processes and structures to achieve creative visionGenerate exploratory mood boards by gathering literature and internet referencesBe an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externallyQualifications
8+ years of overall creative storytelling and copywriting experience, preferably on leading brandsStrong portfolio of prior professional work (shopper is a plus)Solid understanding of CPG shopper marketingTeam leadership experience requiredCreative strategy and copywriting experience strongly preferredShopper activation experience preferredCPG and/or spirits experience preferredElevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrationsExperience presenting and successfully selling creative conceptsProven experience in creating standout creative workAbility to lead and drive client solutions through ambiguityAbility to adapt to changing priorities
Seniority Level: Senior Level
Employment Type: Full-Time
Field: Creative
Location: New York
Ability to work in office 3 days per week on Tuesday - Thursday (subject to change based on business requirements)
Company Overview
Barrows boasts over 30 years of expertise in the global retail design sector, continually evolving to meet the diverse needs of the regions we serve. Our unwavering commitment revolves around a singular mission: crafting solutions that ignite shopper conversion. From strategic insights to seamless execution, our comprehensive suite of services spans insights and strategy, design conceptualization, all the way to engineering and implementation. With a strong foundation in manufacturing, our designs are steeped in technical proficiency, ensuring tangible real-world impact. We pride ourselves on delivering remarkable solutions tailored to our clients' unique requirements.
Our global team of Barrows employees, irrespective of background or role, shares a common ethos characterized by a can-do attitude and a relentless drive to deliver excellence. This collective spirit not only fosters top-tier work but also cultivates a sense of camaraderie rarely found in multinational agencies.
The Role
Barrows is growing and is seeking a Creative Director-Copy with exceptional shopper experience to lead the development of creative strategy and high-impact ideas for global brands across a range of industries. This role will develop strategic concepts and copy for integrated shopper marketing programs and experiential retail designs at mass retail across North America. A deep understanding of activating in these channels will be critical to success in role. The role will oversee all copy-related needs for the creative team to unlock big ideas that engage US and global audiences and produce compelling content that supports our clients' stories.
Responsibilities
Work in partnership with Creative and Strategy Directors to concept and plan execution of integrated shopper marketing programs and copy across a wide range of media and platformsDrive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutionsServe as a leader, creative mind, and project manager in oneConnect the dots between creative and strategy to tell the client's storyCreate and write program ideas with strategically-aligned copy accurately against the required brief and revertDevelop compelling activations and tactics which bring creative concepts to life and achieve program objectivesCollaborate effectively with the cross-functional team, including account, strategy, design and project managementWork collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on briefManage multiple jobs simultaneously; managing and providing direction to other team members as neededBe an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externallyPrepare and present client creative presentationsWork quickly and independently, with a can-do attitudeProactively track trends in business and marketplace relevant to client business.Work with CD to address performance, workflow, and quality issues and help develop long-range plans for the creative brandsBe one of the faces representing Barrows creative to clients and agency partners, relying on deep understanding of brands and the tradeConfidently articulate and defend our work; ideate and solve problems with clientsWork with the client service team to identify growth opportunities with current and prospective clientsCraft the appropriate story and copy associated with the client's brand/projectProvide a strong creative point of view regarding storytelling, copy and messaging hierarchyGenerate strategically sound concepts and copy for in-store communicationDevelop and implement processes and structures to achieve creative visionGenerate exploratory mood boards by gathering literature and internet referencesBe an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externallyQualifications
8+ years of overall creative storytelling and copywriting experience, preferably on leading brandsStrong portfolio of prior professional work (shopper is a plus)Solid understanding of CPG shopper marketingTeam leadership experience requiredCreative strategy and copywriting experience strongly preferredShopper activation experience preferredCPG and/or spirits experience preferredElevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrationsExperience presenting and successfully selling creative conceptsProven experience in creating standout creative workAbility to lead and drive client solutions through ambiguityAbility to adapt to changing priorities