Principal Tech Enablement Marketing Manager

Come join the Consumer Group’s Marketing Operations team as a Principal Tech-Enablement Marketing Manager, playing a crucial role to shape the direction and maturity of our marketing operations technology product roadmap. You will partner closely with product management and engineering as a key liaison and change agent to enable marketing platform scale with a focus on agility, speed and efficiency.

Why You’ll Love This Role

• Customer Obsession: You will have an impact on the velocity of marketing experiences execution and to our TurboTax customers.
• Courage: You value speed and a bias for learning and action that will accelerate our platforms to help make taxes simpler.

Responsibilities

What you'll bring:

• 7+ years of experience in marketing technology operations; in-depth knowledge and technical acumen on marketing automation, CRM, web authoring and content management systems, experimentation and personalization platforms and ecommerce/pricing technology
• Experience with large partner ecosystems comprised of both internal and external solutions
• Forward thinker of AI, machine learning and deep learning technologies to bring efficiencies to marketing operations
• Champion for the user experience with deep customer empathy working directly with engineers Strong product management skills, including product and customer discovery techniques
• Excellent interpersonal, oral and written communication skills developing executive-level presentations and business cases
• Ability to design technology solutions providing actionable requirements and user flow diagrams
• Bachelor’s degree in MIS, engineering, computer science, marketing or related field
• Ability to manage a geographically-dispersed team in a highly matrix organization working across India and Pacific Time zones

How you will lead:

• Passion for working closely with technology product managers and engineers to drive platform maturity and scale delivering initiatives while improving Net Promoter Score (NPS)
• Thoroughly understand and articulate capability requirements identifying key durable use cases
• Drive cross-team alignment to validate technology requirements and prioritization narrowing from a range of opportunities to highest-impact levers balancing short and long business outcomes
• Implement measurement to determine KPI lift on new features and sizing of operational debt
• Design, manage and create training materials for new and existing internal tools maximizing adoption of capabilities including 3rd party marketing technology
• Share marketing technology insights and best practices through research on emerging trends and platforms upleveling the marketing operations craft skills
• Partner to build out a best in class content and pricing capability to support current and future needs of delivering relevant, targeted, and dynamic marketing to our customers
• Partner to define process approach and recommend standards for the teams to drive innovation, operational efficiency, and achieve best in class personalization and experimentation
• Leadership voice and excellent communicator: Guide both the team and leaders with broader stakeholders to ensure longer-term strategies meet near term deliverables while tracking ongoing and completed work for leadership reviews