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Infirmary Health

Director of Marketing and Community Relations

Infirmary Health, Selma, Alabama, United States, 36701


Overview

Qualifications

Minimum Qualifications:

Bachelor's degree in journalism, public relations, marketing, communications, or related field

Considerable knowledge of advertising, marketing, public relations publication design, layout and printing processes

Well-developed communications skills, both oral and written

Working knowledge of management principles and proven leadership skills

Well-developed public speaking skills

Desired Qualifications:

Master's Degree in Marketing; Communications, Public Relations or related field

5 years previous marketing experience

Working knowledge of healthcare field

Responsibilities

Directs system-wide marketing and community relations to help define and promote the Infirmary Health brand in the marketplace. Oversees system customer service initiatives. Directs the development, implementation, and measurement of marketing and customer service strategic plans, while managing fiscal and personnel activities. Directs the development and implementation of all public relations and communications strategies designed to support each of Infirmary Health's hospitals, clinics and affiliates.