Simera
Digital Marketing Specialist PA (Remote)
Simera, Panama City, Florida, us, 32402
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Summary:
We are looking for a versatile and creative Marketing Specialist to develop and implement effective marketing strategies and campaigns. The ideal candidate will have a strong background in email marketing, social media, graphic design, and web content management. You will play a crucial role in driving our brand's visibility, engagement, and growth.
Key Responsibilities
Design, create, and manage email marketing campaigns using Pardot. Track and analyze campaign performance to optimize for engagement and conversion.Develop visually appealing graphics and marketing materials using Canva. Collaborate with the design team to ensure brand consistency across all platforms.Utilize Whatfix to create and manage product tours, in-app guides, and other customer engagement tools to enhance user experience and drive product adoption.Plan, execute, and manage social media campaigns across various platforms. Create engaging content, monitor performance, and respond to audience interactions.Manage and update website content using WordPress. Ensure website is optimized for SEO and user experience.Create compelling visuals for marketing campaigns, including banners, ads, social media posts, and email templates.Monitor and analyze key marketing metrics to measure campaign effectiveness. Provide regular reports and insights to guide future marketing strategies.Work closely with cross-functional teams, including sales, product, and customer support, to ensure alignment and achieve marketing goals.Assist in the development and execution of strategies to increase brand awareness and market presence.Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field.Proven experience as a Marketing Specialist or similar role.Proficiency in Pardot, Whatfix, Canva, and WordPress.Strong graphic design skills with a keen eye for aesthetics and detail.Solid understanding of social media platforms and best practices.Experience with email marketing and marketing automation tools.Ability to manage multiple projects simultaneously and meet deadlines.Strong analytical skills and ability to interpret data to drive decision-making.Knowledge of SEO principles and web analytics tools (e.g., Google Analytics) is a plus.Creative thinking and problem-solving abilities.
Summary:
We are looking for a versatile and creative Marketing Specialist to develop and implement effective marketing strategies and campaigns. The ideal candidate will have a strong background in email marketing, social media, graphic design, and web content management. You will play a crucial role in driving our brand's visibility, engagement, and growth.
Key Responsibilities
Design, create, and manage email marketing campaigns using Pardot. Track and analyze campaign performance to optimize for engagement and conversion.Develop visually appealing graphics and marketing materials using Canva. Collaborate with the design team to ensure brand consistency across all platforms.Utilize Whatfix to create and manage product tours, in-app guides, and other customer engagement tools to enhance user experience and drive product adoption.Plan, execute, and manage social media campaigns across various platforms. Create engaging content, monitor performance, and respond to audience interactions.Manage and update website content using WordPress. Ensure website is optimized for SEO and user experience.Create compelling visuals for marketing campaigns, including banners, ads, social media posts, and email templates.Monitor and analyze key marketing metrics to measure campaign effectiveness. Provide regular reports and insights to guide future marketing strategies.Work closely with cross-functional teams, including sales, product, and customer support, to ensure alignment and achieve marketing goals.Assist in the development and execution of strategies to increase brand awareness and market presence.Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field.Proven experience as a Marketing Specialist or similar role.Proficiency in Pardot, Whatfix, Canva, and WordPress.Strong graphic design skills with a keen eye for aesthetics and detail.Solid understanding of social media platforms and best practices.Experience with email marketing and marketing automation tools.Ability to manage multiple projects simultaneously and meet deadlines.Strong analytical skills and ability to interpret data to drive decision-making.Knowledge of SEO principles and web analytics tools (e.g., Google Analytics) is a plus.Creative thinking and problem-solving abilities.