Marketing Coordinator

[Mote Marine Laboratory and Aquarium has a nearly 70-year legacy as an independent, nonprofit, 501(c)3 global marine research and science education institution. Mote began in 1955 and flourished on the foundational pillars of Passion, Partnership and Philanthropy - the passion of a single researcher, Dr. Eugenie Clark, her partnership with the community and philanthropic support, first of the Vanderbilt family, later with the significant support and guidance of the William R. Mote family, and today through donations by thousands of individuals who believe in the mission of Mote.

Today, Mote has grown into eight campuses stretching from Tampa Bay to Key West, with a ninth new campus, the Mote Science Education Aquarium (Mote SEA), currently under construction. Mote has more than 25 diverse world-class research programs studying oceans locally and internationally, with an emphasis on positively impacting conservation and sustainable use of marine resources. The current Mote Aquarium in Sarasota showcases Mote Research and is open from 9:30 a.m. to 5 pm, 365 days a year.Learn more at[mote.org[.

**[Job Description: [This is a full-time position within the Community Relations and Communications department of Mote Marine Laboratory and Aquarium. The Marketing Coordinator supports the departments activities for Mote divisions and programs and the institutional goals of: 1) promoting Mote as a world-class marine research institution, 2) generating attendance for Mote Aquarium and Mote Education programs and events; and 3) supporting Motes fundraising efforts. This position supports and enhances the institutions reputation, integrity and partnerships, primarily through strategic digital marketing. This role is responsible for assisting in the development and execution of promotional materials to build and develop Motes brand identity through social media channels and email marketing.

[This position will translate and transfer Motes scientific discoveries to help inform and benefit the public, supporting and promoting Aquarium and Education events and fundraising campaigns through social media and marketing best practices, and supporting and enhancing the institutions reputation, brand awareness, integrity and partnerships primarily through effective and strategic marketing strategies.

[This position is responsible for supporting the Marketing and Public Relations Managers efforts in organizing, prioritizing and executing social media and marketing opportunities for Mote Aquarium, and more than 24 research programs, 57 education programs, 7 centers of excellence, and more than 300 employees.

[As an international marine research and education hub, and a world-class science education attraction, Motes Marketing and Public Relations department has a lot of content to share. This position must effectively prioritize each request/content idea, putting the highest priority on items that are in Motes best interest and will move Mote forward.

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[ Social Media Coordination: This position will work with the Marketing and Public Relations Manager to regularly and consistently execute social media best practices across all of Motes social platforms (Facebook, Instagram, Tik Tok, Twitter and LinkedIn). The primary focus of this position is to enhance Motes role as a leader in its fields: marine science, regional tourism, and STEM education, and to support and enhance the institutions brand primarily through effective and strategic social media, marketing, and outreach efforts.]{calibri",sans-serif"=""}

This position will be responsible for maintaining Motes mission in its social media and marketing content as Mote continues to grow as leader in marine science and STEM education, and as a science-first attraction.Mote is first and foremost an independent, nonprofit marine research institution comprising world-class marine scientists committed to the belief that the conservation and sustainable use of our oceans begins with research and education. Founded in 1955 as a small research laboratory focused on shark research, Motes research enterprise now consists of over 25 diverse research programs and over 60 education programs. Mote Aquarium opened in 1980 as a public outreach arm to Motes research, and the new Mote Science Education Aquarium will serve that purpose, but on an even larger scale. This position will provide video-focused, visually appealing and engaging that aligns with Motes brand and mission.

Email marketing: Responsible for working with the Marketing and Public Relations Manager to plan, execute, and optimize email marketing campaigns, including Mote Insider and the volunteer newsletter, as well as serving as the communications lead on any other email campaigns from other departments.Promotional Plans: Works with the Marketing and Public Relations Manager to develop and execute promotional plans for various Aquarium events or fundraising campaigns. This includes, but is not limited to social media, email marketing, and event listings, as well as other innovative ideas to promote events or campaigns.

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[ Content creation ]{calibri",sans-serif"=""}

Develop and maintain close internal relationships with all levels of staff in order to keep abreast of all aspects of the organization including new research studies, new and/or changing exhibits, education programs, events, volunteer programs etc., with the goal of contributing to Motes marketing strategy, including but not limited to social media.

Write and create high quality, engaging content for various media including, but not limited to email communications (Mote Insider, digital fundraising campaigns, event invitations or announcement emails, etc.); and social media (Facebook, Instagram, Tik Tok, Twitter, etc.).

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