VSM Sewing Inc P660
Customer Marketing Manager
VSM Sewing Inc P660, Nashville, Tennessee, United States, 37247
Job Title: Customer Marketing Manager
Department: eCommerce
Reports To: Senior Director, Global eCommerce Marketing & Operations
FLSA Status: Exempt
Location: Nashville, TN (hybrid)
SVP Worldwide, the world’s largest consumer sewing machine company, has an immediate full-time, exempt position available. The company and its three iconic brands - SINGER®, HUSQVARNA VIKING®, and PFAFF® - have delighted consumers for over 170 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.
The global sewing machine industry is experiencing renewed growth, expected to grow at 6.7% annually. With a product portfolio inclusive of sewing machines, accessories, notions, garment care products, and software, it is an exciting time to join and grow a career with us!
The global corporate headquarters is located near Nashville, TN (USA) and is supported by regional headquarters/sales offices in Milan (Italy), and Mexico City (Mexico). Combined with 135+ US retail stores in 36 states, manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions, we are proud to reach consumers in more than 25 countries on five continents.
SVP Worldwide continues to weave our culture into the fabric of our team members by living out our core values of Integrity, Trust, Teamwork and Customer Focus. As our industry continues to grow, there are vast opportunities for new team members who share our commitment to delivering the world’s finest sewing products, services and overall customer experience. Explore current career openings at SVP Worldwide locations around the world, right here and now.
JOB SUMMARY
The Customer Marketing Manager will focus on driving insightful marketing experiences that enhance our customer relationship. This position will be responsible for mapping, understanding, and optimizing the customer journey across our suite of global ecommerce sites. While we are all customer first at SVP, this particular position will be responsible for constantly raising the voice of the customer across various experiences, including our loyalty and refer a friend program, our buy online/pick up in store customer experience, and our review pipeline in a way that further enhances our loyal customer base.
Job Responsibilities
Drive adoption and participation in our loyalty marketing program across all channels to foster customer engagement, retention and advocacyResponsible for growing and managing the loyalty program, building out feature enhancements and optimizations as needed, conducting in-depth analysis, and coordinating fulfillment across our eCommerce ecosystemResponsible for mapping and optimizing the online customer journey for our suite of global websitesIdentify and communicate customer level insights that lead to impactful audience segmentation for our customer acquisition teamsCollaborate with cross-functional teammates to launch and manage our buy online, pick up in store operation from a customer experience perspectiveManage our review pipeline, collaborating with our Customer Experience stakeholders to direct volume where needed
We Offer You:
Full benefits package; medical, dental, vision401k planCompetitive PTO accrual as well as additional wellness daysHybrid work scheduleWork environment that harbors a culture of collaboration and communityLearning and development opportunitiesQualifications:
Bachelor’s Degree in Marketing, Advertising, Communications, or related field is requiredMinimum of 3 years in digital marketing and strategy across multiple channelsUnderstanding of basic UI/UX principles preferredCustomer first mindset with a keen understanding of the consumer journey, how to map it, and how to optimize itUnderstanding of ecommerce basics as well as loyalty and refer-a-friend programsKnowledge of the digital marketing funnel and how to move prospects through itKnowledge of lifecycle marketing and how to utilize various tools, including email and sms, for maximum post-purchase engagementAbility to tell the customer story and effectively present to internal groupsAbility to organize and track data for data driven decision making as well as create simple dashboards for leadershipExcellent communication skills (written & oral) and a strong level of personal organizationMust be detail-oriented, with the ability to handle multiple assignments promptly and effectivelyDemonstrated ability to work calmly in a fast-paced team environment while effectively managing multiple tasks is required
You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:
Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the timeCommunicate effectively with customers through multiple forms of technology, including telephone and computer. Must be able to receive and convey informationRequired to retrieve or reposition products like sewing machines weighing up to 50 pounds
The Employer retains the right to change or assign other duties to this position.
Work Environment/Location/Flex Arrangement:
SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN.
Why You Will Love Being a Part of the SVP Worldwide Team:
We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.
At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.
In The News:
In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts.
Like what you see? Then come “sew” and grow your career with us!
Follow us on LinkedIn and get updates from SVP Worldwide!
Department: eCommerce
Reports To: Senior Director, Global eCommerce Marketing & Operations
FLSA Status: Exempt
Location: Nashville, TN (hybrid)
SVP Worldwide, the world’s largest consumer sewing machine company, has an immediate full-time, exempt position available. The company and its three iconic brands - SINGER®, HUSQVARNA VIKING®, and PFAFF® - have delighted consumers for over 170 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.
The global sewing machine industry is experiencing renewed growth, expected to grow at 6.7% annually. With a product portfolio inclusive of sewing machines, accessories, notions, garment care products, and software, it is an exciting time to join and grow a career with us!
The global corporate headquarters is located near Nashville, TN (USA) and is supported by regional headquarters/sales offices in Milan (Italy), and Mexico City (Mexico). Combined with 135+ US retail stores in 36 states, manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions, we are proud to reach consumers in more than 25 countries on five continents.
SVP Worldwide continues to weave our culture into the fabric of our team members by living out our core values of Integrity, Trust, Teamwork and Customer Focus. As our industry continues to grow, there are vast opportunities for new team members who share our commitment to delivering the world’s finest sewing products, services and overall customer experience. Explore current career openings at SVP Worldwide locations around the world, right here and now.
JOB SUMMARY
The Customer Marketing Manager will focus on driving insightful marketing experiences that enhance our customer relationship. This position will be responsible for mapping, understanding, and optimizing the customer journey across our suite of global ecommerce sites. While we are all customer first at SVP, this particular position will be responsible for constantly raising the voice of the customer across various experiences, including our loyalty and refer a friend program, our buy online/pick up in store customer experience, and our review pipeline in a way that further enhances our loyal customer base.
Job Responsibilities
Drive adoption and participation in our loyalty marketing program across all channels to foster customer engagement, retention and advocacyResponsible for growing and managing the loyalty program, building out feature enhancements and optimizations as needed, conducting in-depth analysis, and coordinating fulfillment across our eCommerce ecosystemResponsible for mapping and optimizing the online customer journey for our suite of global websitesIdentify and communicate customer level insights that lead to impactful audience segmentation for our customer acquisition teamsCollaborate with cross-functional teammates to launch and manage our buy online, pick up in store operation from a customer experience perspectiveManage our review pipeline, collaborating with our Customer Experience stakeholders to direct volume where needed
We Offer You:
Full benefits package; medical, dental, vision401k planCompetitive PTO accrual as well as additional wellness daysHybrid work scheduleWork environment that harbors a culture of collaboration and communityLearning and development opportunitiesQualifications:
Bachelor’s Degree in Marketing, Advertising, Communications, or related field is requiredMinimum of 3 years in digital marketing and strategy across multiple channelsUnderstanding of basic UI/UX principles preferredCustomer first mindset with a keen understanding of the consumer journey, how to map it, and how to optimize itUnderstanding of ecommerce basics as well as loyalty and refer-a-friend programsKnowledge of the digital marketing funnel and how to move prospects through itKnowledge of lifecycle marketing and how to utilize various tools, including email and sms, for maximum post-purchase engagementAbility to tell the customer story and effectively present to internal groupsAbility to organize and track data for data driven decision making as well as create simple dashboards for leadershipExcellent communication skills (written & oral) and a strong level of personal organizationMust be detail-oriented, with the ability to handle multiple assignments promptly and effectivelyDemonstrated ability to work calmly in a fast-paced team environment while effectively managing multiple tasks is required
You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:
Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the timeCommunicate effectively with customers through multiple forms of technology, including telephone and computer. Must be able to receive and convey informationRequired to retrieve or reposition products like sewing machines weighing up to 50 pounds
The Employer retains the right to change or assign other duties to this position.
Work Environment/Location/Flex Arrangement:
SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN.
Why You Will Love Being a Part of the SVP Worldwide Team:
We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.
At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.
In The News:
In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts.
Like what you see? Then come “sew” and grow your career with us!
Follow us on LinkedIn and get updates from SVP Worldwide!