Head of Digital Marketing

JobDescription:TeamLeadership:

Lead and oversee a team of 4-5 Performance Marketing specialists, driving the achievement of key performance marketing KPIs to meet business metrics across all three businesses, Lifestyle, LuxuryandBeauty. DigitalEcosystemMastery:Demonstratein-depthknowledgeof thedigitalecosystem,includinghands-onexperiencewithPaidSocial, Display,Video,UAC,PPC/PaidSearch,Programmaticbuying,GoogleAnalytics,anddashboarding. MobileAppMarketingExpertise:Exhibitexpertiseinmobileappmarketing, focusing ongrowingMonthlyActiveUsers (MAU),DailyActive Users(DAU),increasingtraf:ic,andboostingconversionrates. FullFunnelExecution:ExecutecomprehensiveplansacrosstheentiresalesfunneltodeliverGrossMerchandiseValue(GMV)growth.Drive cost-ef:icient campaigns at the top of the funnel, engage and nurture prospects in the middle, and optimizeconversioncampaignsatthebottom. End-to-EndCampaignManagement:Take ownership of end-to-end execution, measurement, reporting, and optimization of campaigns across channels.Setgoalstoincreaseplatformvisits,attractnewusers,scalevisitsacrosscategories,anddeliverGMVonthe platformIntroduceandprovidetrainingonvarioustoolslikeAppsFlyer,KeyRequirements:PossessadegreeinMarketing,BusinessAdministration,orarelatedfieldBring over 12-15 years of experience in leading digital/performance marketing teams for e-commerce platforms.Showcaseexpertiseinformulatingeffectivemulti-channelmarketingstrategies,includingaf:iliatemarketing, PPC,SEO,socialmedia,andotherdigitalchannels.Demonstratepro:iciencyincampaignandchannelanalysisandreporting,includingexperiencewithGoogle AnalyticsorAdobeAnalytics.Utilize exceptional analytical skills to derive actionableinsights and recommendations from data,metrics, analytics,andconsumerbehaviourtrends.Exhibitstronggoal-orientedandcommunicationskills.Embodyopen-mindedness,curiosity,andaknackforproblem-solving

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