SugarbearPRO
Vice President of Public Relations Influencers Communications
SugarbearPRO, Fort Lauderdale, Florida, us, 33336
Job DescriptionJob Description
Responsibilities:
- Develop and implement comprehensive public relations strategies to enhance brand awareness, reputation, and credibility.
- Oversee and direct all aspects of public relations activities, including influencer marketing, podcast marketing, press relations, out-of-home (OOH) advertising, radio campaigns, and more.
- Build and maintain strong relationships with key media outlets, journalists, influencers, and industry stakeholders.
- Lead and mentor a team of public relations professionals to execute PR campaigns effectively and achieve strategic objectives.
- Collaborate with cross-functional teams, including Marketing, Sales, and Product Development, to ensure alignment of PR initiatives with overall business goals.
- Monitor and analyze media coverage and sentiment to assess the effectiveness of PR campaigns and identify opportunities for improvement.
- Develop and maintain key performance indicators (KPIs) to track and measure the impact of PR efforts on brand visibility, reputation, and audience engagement.
- Stay abreast of industry trends, best practices, and emerging technologies in public relations and communications.
Key Performance Metrics and KPIs:
- Media impressions
- Share of voice (SOV) in relevant media outlets
- Influencer engagement metrics (e.g., reach, engagement rate)
- Podcast listenership and engagement
- Press release performance (e.g., pickup rate, coverage quality)
- OOH advertising reach and impact
- Radio ad reach and frequency
- Brand sentiment and reputation scores
- Audience reach and engagement on social media platforms
Qualifications:
- Strong strategic thinking and problem-solving skills, with the ability to develop and execute PR strategies that align with business objectives.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Demonstrated experience in managing influencer marketing, podcast marketing, press relations, and other PR initiatives.
- Proficiency in media monitoring and analytics tools.
- Leadership and team management experience, with the ability to inspire and motivate a team to achieve results.
Benefits:
- Competitive salary and benefits package
- Opportunities for professional development and advancement
- Dynamic and collaborative work environment
- Health, dental, and vision insurance
- Retirement savings plan
If you are a strategic thinker with a passion for public relations and a proven track record of success in leading PR initiatives, we want to hear from you! Join us in our mission to elevate our brand's visibility and reputation through innovative and impactful PR campaigns. Apply now with your resume detailing your relevant experience and why you are the ideal candidate for this role.
Responsibilities:
- Develop and implement comprehensive public relations strategies to enhance brand awareness, reputation, and credibility.
- Oversee and direct all aspects of public relations activities, including influencer marketing, podcast marketing, press relations, out-of-home (OOH) advertising, radio campaigns, and more.
- Build and maintain strong relationships with key media outlets, journalists, influencers, and industry stakeholders.
- Lead and mentor a team of public relations professionals to execute PR campaigns effectively and achieve strategic objectives.
- Collaborate with cross-functional teams, including Marketing, Sales, and Product Development, to ensure alignment of PR initiatives with overall business goals.
- Monitor and analyze media coverage and sentiment to assess the effectiveness of PR campaigns and identify opportunities for improvement.
- Develop and maintain key performance indicators (KPIs) to track and measure the impact of PR efforts on brand visibility, reputation, and audience engagement.
- Stay abreast of industry trends, best practices, and emerging technologies in public relations and communications.
Key Performance Metrics and KPIs:
- Media impressions
- Share of voice (SOV) in relevant media outlets
- Influencer engagement metrics (e.g., reach, engagement rate)
- Podcast listenership and engagement
- Press release performance (e.g., pickup rate, coverage quality)
- OOH advertising reach and impact
- Radio ad reach and frequency
- Brand sentiment and reputation scores
- Audience reach and engagement on social media platforms
Qualifications:
- Strong strategic thinking and problem-solving skills, with the ability to develop and execute PR strategies that align with business objectives.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Demonstrated experience in managing influencer marketing, podcast marketing, press relations, and other PR initiatives.
- Proficiency in media monitoring and analytics tools.
- Leadership and team management experience, with the ability to inspire and motivate a team to achieve results.
Benefits:
- Competitive salary and benefits package
- Opportunities for professional development and advancement
- Dynamic and collaborative work environment
- Health, dental, and vision insurance
- Retirement savings plan
If you are a strategic thinker with a passion for public relations and a proven track record of success in leading PR initiatives, we want to hear from you! Join us in our mission to elevate our brand's visibility and reputation through innovative and impactful PR campaigns. Apply now with your resume detailing your relevant experience and why you are the ideal candidate for this role.