Pinnacle Promotions
Email Marketing Manager
Pinnacle Promotions, Berkeley Lake, Georgia, United States,
Pinnacle Promotions
(www.pinnaclepromotions.com) is an award-winning promotional marketing agency with expertise in ideation, sourcing, and production of branded merchandise. We have been helping the world's most recognized brands for 20+ years Make the Right Impression™ by selecting quality promotional products, ensuring that they are flawlessly customized and delivered on time through our proprietary online solutions. Pinnacle's emphasis on its core values and employee development has led to being named a 2022 (and 6-time) "Best Places to Work" by Counselor Magazine, The Atlanta Journal-Constitution, PPB Magazine and one of Inc 5000's fastest growing promotional marketing companies.
Department:
Marketing
Reports to:
Director of Marketing
Position Summary
A data-driven, creative, customer-obsessed email marketing manager to drive campaign strategy and execution for its sales channels. This position is responsible for helping to define and execute critical email marketing strategies. This role manages automated flows and promotional emails from strategy to execution with a strong foundation in e-commerce best practices. Responsible for designing, testing, and optimizing email content that drives engagement and conversion across the customer journey.
Major ResponsibilitiesDevelop and implement a comprehensive email marketing program that includes automation, segmentation, personalization, and A/B testing, reporting on KPIs.Leverage email service provider and other tools to increase performance.Build email programs and execute campaigns that drive awareness, engagement, and attributable revenue.Create and test campaigns that align content to sales channels.Conceptualize and work with design team to create emails that are visually appealing, on-brand, and optimized for key metrics including CTR, open rates, revenue attribution, and engagement.Manage and analyze email campaign performance, monitor metrics, and generate reports.Implement marketing automation workflow and lead nurturing programs.Collaborate with the sales team to ensure email campaigns align with overall sales goals.Continuously improve email performance, conducting frequent tests to optimize conversion rates.Manage email marketing software and integrations.Adhere to email marketing best practices, including CAN-SPAM compliance, data privacy regulations, and list hygiene.Stay up-to-date with industry trends and technologies related to email marketing.Required Skills
Bachelor's degree in marketing, communications, or a related field.3-5+ years of experience in email marketing and marketing automation platforms, direct experience on ESP required.Experience using customer research, data and metrics to back up assumptions, generate forecasts, and assess the efficacy.3-5+ years of professional e-commerce or consumer marketing experienceStrong understanding of email marketing best practices, data privacy regulations, and CAN-SPAM compliance.Excellent copywriting, editing, and proofreading skills.Experience with email marketing platforms (such as Klaviyo or Hubspot).Experience with marketing platforms (such as Marketo, or Pardot).Experience with Salesforce and email integration.Proficiency in HTML/CSS.Analytical mindset and experience using data to drive decision-making.Ability to work independently as well as part of a team.Create with strong project management and time management skills.Compensation
Fun, progressive work space and cultureCompetitive salary packageHealth, dental and vision benefitsGenerous paid time off programSupplementary Short Term and Long Term DisabilityPaid holidaysSimple IRA
This is an excellent opportunity to work for a fast-growing, highly professional organization. Seeking local candidates only. No phone calls or faxes accepted. Qualified candidates will be contacted if selected based on meeting the job and experience requirements.
(www.pinnaclepromotions.com) is an award-winning promotional marketing agency with expertise in ideation, sourcing, and production of branded merchandise. We have been helping the world's most recognized brands for 20+ years Make the Right Impression™ by selecting quality promotional products, ensuring that they are flawlessly customized and delivered on time through our proprietary online solutions. Pinnacle's emphasis on its core values and employee development has led to being named a 2022 (and 6-time) "Best Places to Work" by Counselor Magazine, The Atlanta Journal-Constitution, PPB Magazine and one of Inc 5000's fastest growing promotional marketing companies.
Department:
Marketing
Reports to:
Director of Marketing
Position Summary
A data-driven, creative, customer-obsessed email marketing manager to drive campaign strategy and execution for its sales channels. This position is responsible for helping to define and execute critical email marketing strategies. This role manages automated flows and promotional emails from strategy to execution with a strong foundation in e-commerce best practices. Responsible for designing, testing, and optimizing email content that drives engagement and conversion across the customer journey.
Major ResponsibilitiesDevelop and implement a comprehensive email marketing program that includes automation, segmentation, personalization, and A/B testing, reporting on KPIs.Leverage email service provider and other tools to increase performance.Build email programs and execute campaigns that drive awareness, engagement, and attributable revenue.Create and test campaigns that align content to sales channels.Conceptualize and work with design team to create emails that are visually appealing, on-brand, and optimized for key metrics including CTR, open rates, revenue attribution, and engagement.Manage and analyze email campaign performance, monitor metrics, and generate reports.Implement marketing automation workflow and lead nurturing programs.Collaborate with the sales team to ensure email campaigns align with overall sales goals.Continuously improve email performance, conducting frequent tests to optimize conversion rates.Manage email marketing software and integrations.Adhere to email marketing best practices, including CAN-SPAM compliance, data privacy regulations, and list hygiene.Stay up-to-date with industry trends and technologies related to email marketing.Required Skills
Bachelor's degree in marketing, communications, or a related field.3-5+ years of experience in email marketing and marketing automation platforms, direct experience on ESP required.Experience using customer research, data and metrics to back up assumptions, generate forecasts, and assess the efficacy.3-5+ years of professional e-commerce or consumer marketing experienceStrong understanding of email marketing best practices, data privacy regulations, and CAN-SPAM compliance.Excellent copywriting, editing, and proofreading skills.Experience with email marketing platforms (such as Klaviyo or Hubspot).Experience with marketing platforms (such as Marketo, or Pardot).Experience with Salesforce and email integration.Proficiency in HTML/CSS.Analytical mindset and experience using data to drive decision-making.Ability to work independently as well as part of a team.Create with strong project management and time management skills.Compensation
Fun, progressive work space and cultureCompetitive salary packageHealth, dental and vision benefitsGenerous paid time off programSupplementary Short Term and Long Term DisabilityPaid holidaysSimple IRA
This is an excellent opportunity to work for a fast-growing, highly professional organization. Seeking local candidates only. No phone calls or faxes accepted. Qualified candidates will be contacted if selected based on meeting the job and experience requirements.