RKL
Communications Manager
RKL, Lancaster, Pennsylvania, us, 17622
The Communications Manager leads internal and external communications efforts that foster connection and engagement within the RKL team, our external audiences and the broader community.
They are responsible for developing and executing strategies including thought leadership content (social, blog posts, etc.) media relations and internal communications. The Communications Manager works closely with the Marketing Director and a talented team of marketers to amplify the RKL brand through engaging content that spans a multitude of service areas and audiences.
Success Factors
Responsibilities
Lead content planning, creation, approval and distribution for blogs, guest columns, press releases, case studies, social media posts and other business communicationCollaborate with the Marketing Director in developing and executing a comprehensive communications strategy and annual communications plan, including process, resource and channel optimizationLead the firm's media relations efforts, which include developing and maintaining relationships with journalists throughout the firm's footprint, promoting RKL subject matter experts and preparing them for interviews and pitching story ideas about the firm to the appropriate outletsLeads internal communications efforts, collaborating with RKL stakeholders to deploy strategies that keep the team engaged and informedDevelop content that encourages customer journey nurturing and enhances the client experiencePartner with internal stakeholders to conceptualize posts, videos, etc. that further education and team engagementPartner with Creative Specialist to produce graphics for more visual explanations of complex business conceptsAssess competitive communications approaches and provide recommendations to be incorporated in the Firm's overarching strategy and tactical planCapture and report on KPIs/ROI metrics to present to Firm senior leadership and better understand the effectiveness of communications tacticsAdapt plans and tactics based on data-driven insights to refine and continually improve approachesDetermine and ensure adherence to legal and brand standards for communications as neededCoach and supervise Communications Specialist on internal and external communications best practicesEngage followers on RKL's social media channels with posts, photos and videos in accordance with the firm's social media strategyPeople Management/Relationships
Take initiative to be a team leader (seeks out opportunities to help others)Treat everyone with respectDevelop loyalty and trust with the teamSuccessfully adapt to different personalities and working stylesProactively and effectively communicate information regarding status issues to team membersHold self accountable for assigned work; seek continuous feedback to learn and develop in role; open to new ideas and suggestionsRequired SkillsExcellent organization skills and strong attention to detailMultitasker with the ability to prioritize work accordinglyExcellent verbal and written communication skills with strong client service focusStrong analytical and interpersonal skillsAbility to work autonomously under the pressure of tight deadlines and multiple prioritiesEducation, Experience and Certifications
Bachelor's degree in Communications, Journalism, English or related major10+ years of experience in a Communications and/or PR rolePrior team management experience requiredIn-depth knowledge of digital marketing communications programs and ability to develop strategies to achieve organizational goalsOutstanding writing and editing skills; creative thinking, brainstorming, resourcefulness and problem-solving abilities; adaptable and open to feedbackExcellent story-teller with demonstrated high-quality writing experience across various channels (news articles, email promotions, video storyboards, presentations, newsletters, testimonials, case studies, event materials and more)Strong interpersonal skills, including problem-solving skills; ability to shift focus and adapt to changesProficiency in social media platforms, HubSpot or similar marketing automation platform and Microsoft OffAbility to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projectsEssential FunctionsMust be able to remain in a stationary position as neededThe person in this position needs to occasionally move about inside the office and at client offices to access file cabinets, office machinery etc.Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printerAbility to communicate in a professional manner and exchange information with internal and external actors as neededAbility to lift/carry up to 20 poundsAbility to work outside of normal business hours and weekends as neededAbility to travel to local and non-local clients as needed, overnight travel may be requiredThis job description is subject to change at any time and employee will be given additional responsibilities as assigned.
Salary Range:$90,000 - $110,000
They are responsible for developing and executing strategies including thought leadership content (social, blog posts, etc.) media relations and internal communications. The Communications Manager works closely with the Marketing Director and a talented team of marketers to amplify the RKL brand through engaging content that spans a multitude of service areas and audiences.
Success Factors
Responsibilities
Lead content planning, creation, approval and distribution for blogs, guest columns, press releases, case studies, social media posts and other business communicationCollaborate with the Marketing Director in developing and executing a comprehensive communications strategy and annual communications plan, including process, resource and channel optimizationLead the firm's media relations efforts, which include developing and maintaining relationships with journalists throughout the firm's footprint, promoting RKL subject matter experts and preparing them for interviews and pitching story ideas about the firm to the appropriate outletsLeads internal communications efforts, collaborating with RKL stakeholders to deploy strategies that keep the team engaged and informedDevelop content that encourages customer journey nurturing and enhances the client experiencePartner with internal stakeholders to conceptualize posts, videos, etc. that further education and team engagementPartner with Creative Specialist to produce graphics for more visual explanations of complex business conceptsAssess competitive communications approaches and provide recommendations to be incorporated in the Firm's overarching strategy and tactical planCapture and report on KPIs/ROI metrics to present to Firm senior leadership and better understand the effectiveness of communications tacticsAdapt plans and tactics based on data-driven insights to refine and continually improve approachesDetermine and ensure adherence to legal and brand standards for communications as neededCoach and supervise Communications Specialist on internal and external communications best practicesEngage followers on RKL's social media channels with posts, photos and videos in accordance with the firm's social media strategyPeople Management/Relationships
Take initiative to be a team leader (seeks out opportunities to help others)Treat everyone with respectDevelop loyalty and trust with the teamSuccessfully adapt to different personalities and working stylesProactively and effectively communicate information regarding status issues to team membersHold self accountable for assigned work; seek continuous feedback to learn and develop in role; open to new ideas and suggestionsRequired SkillsExcellent organization skills and strong attention to detailMultitasker with the ability to prioritize work accordinglyExcellent verbal and written communication skills with strong client service focusStrong analytical and interpersonal skillsAbility to work autonomously under the pressure of tight deadlines and multiple prioritiesEducation, Experience and Certifications
Bachelor's degree in Communications, Journalism, English or related major10+ years of experience in a Communications and/or PR rolePrior team management experience requiredIn-depth knowledge of digital marketing communications programs and ability to develop strategies to achieve organizational goalsOutstanding writing and editing skills; creative thinking, brainstorming, resourcefulness and problem-solving abilities; adaptable and open to feedbackExcellent story-teller with demonstrated high-quality writing experience across various channels (news articles, email promotions, video storyboards, presentations, newsletters, testimonials, case studies, event materials and more)Strong interpersonal skills, including problem-solving skills; ability to shift focus and adapt to changesProficiency in social media platforms, HubSpot or similar marketing automation platform and Microsoft OffAbility to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projectsEssential FunctionsMust be able to remain in a stationary position as neededThe person in this position needs to occasionally move about inside the office and at client offices to access file cabinets, office machinery etc.Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printerAbility to communicate in a professional manner and exchange information with internal and external actors as neededAbility to lift/carry up to 20 poundsAbility to work outside of normal business hours and weekends as neededAbility to travel to local and non-local clients as needed, overnight travel may be requiredThis job description is subject to change at any time and employee will be given additional responsibilities as assigned.
Salary Range:$90,000 - $110,000