Senior Public Relations

About HalaraHalara is an innovative athleisure brand that infuses activewear into everyday apparel, made for what moves you. We apply performance fabric and functionality to designs that adapt to every aspect of your life. Powered by an innovative production model that minimizes waste, we update our styles, fabrics, colors and even lengths based on your feedback.What you wear should work for you. We believe clothing should not limit movement, comfort, or self-expression. Live without limitations. Live for what moves you.Join Our Global Branding FamilyPicture a team filled with awesome marketers to PR representatives, creative directors, video editors, photographers, social media strategists, and copywriters - that's us, Halara's Global Branding Division. We make it our mission to keep Halara's brand image consistent across the globe. Whether our consumers are in California, Berlin, or Mexico City, we work hard to ensure our brand identity, messaging, and experience resonate universally. We're the ones developing global branding strategies, building our products' robust brand identities, enhancing customer engagement and loyalty, and contributing to the company's long-term success. Being a part of our team means thriving in a cross-cultural environment. It's all about effective teamwork and smooth communication, even across different time zones. And of course, keeping up speed with quick deadlines is key to our collective success.Key Responsibilities:- Develop and execute PR and communications strategies that align with Halara's brand positioning and business goals;- Manage sample sendouts to media partners to drive coverage and engagement;- Collaborate with the social media team to co-own the upper-funnel influencer database, ensuring alignment across channels;- Work with external PR agencies to own Halara's own PR database and strategy;- Own the brand communications calendar and ensure that all actionable items related to it are aligned across teams and executed on time;- Collaborate with the creative team to identify opportunities for brand messaging and ensure that all brand communications are consistent across channels;- Identify and opportunity for PR and communications efforts to drive traffic and sales for Halara;- Cultivate relationships with key media outlets and influencers to maintain strong relationships;- Evaluate the success of PR and communications initiatives, including data-driven reporting and analysis;- Attend and manage events related to brand communications and PR efforts;- Manage project timelines and ensure all teams are executing on their responsibilities on time.Qualifications:- Bachelor's degree in Communications, Public Relations, Marketing, or related field required;- Minimum of 5 years of experience in PR, influencer marketing, or communications;- Strong cross-functional collaboration skills and ability to work across multiple teams;- Excellent written and verbal communication skills;- Project management skills with the ability to manage multiple projects at once;- Experience with stakeholder management, including customers, employees, media, and influencers;- Knowledge of social media and content creation;- Analytical mindset with the ability to measure and report on the success of communications initiatives;- Strong attention to detail and ability to execute on tactical initiatives quickly and efficiently.