Beets Hospitality Group
Marketing Manager
Beets Hospitality Group, Pleasanton, California, United States, 94566
Join our premier wedding hospitality company as a Marketing Manager and be a part of creating unforgettable moments for couples on their special day. We specialize in curating extraordinary weddings at our exclusive venues, Casa Real and Palm Event Center, and we're seeking a talented individual to lead our marketingefforts and elevate our brand within the wedding industry and vibrant Northern California event scene.Position Overview:
The Marketing Manager will be instrumental in shaping and executing marketing strategies that effectively showcase our unique offerings and resonate with our target audience of engaged couples. This role involves overseeing all aspects of marketing, from brand management and digital strategy to event marketing and lead generation.Primary Responsibilities:Brand and Creative Management:
Oversee the creation and maintenance of all marketing collateral and company assets. Ensure all content aligns with our aesthetic and organizational standards, enhancing our brand identity. Lead the development and maintenance of our brand identity, ensuring consistency across all marketing materials and communications to enhance our reputation as a premier wedding destination.Digital and Social Media Strategy:
Develop and implement digital marketing strategies across various platforms, including social media (Instagram, TikTok, and Google), email marketing, and website optimization, to attract and engage potential clients. Website and photo management across three sites for Beets Hospitality Group, Casa Real, and Palm Event Center.Campaign and Event Marketing:
Plan and execute comprehensive marketing campaigns for wedding and corporate events, coordinating with our sales and events teams to maximize conversion rates and upselling opportunities. Plan and manage our annual marketing calendar, focusing on both traditional and digital strategies to maximize reach and impact.Lead Generation and Partnerships:
Drive efforts in lead generation through targeted advertising, strategic and innovative community partnerships, SEO optimization, and effective use of third-party sites (such as The Knot, Wedding Wire, Here Comes the Guide) with a focus on attracting high-quality leads within our target wedding and corporate markets. Coordinate with sales teams to ensure seamless integration of marketing and sales strategies.Analytics and Reporting:
Monitor marketing performance to refine strategies and increase ROI. Implement a dashboard to track lead traffic and campaign effectiveness. Track marketing trends within the wedding and corporate markets to stay relevant in the industry.Manage Marketing Tools:
Monitor company websites and assets.Qualifications:Proven experience in marketing management within the hospitality, events, or related industry.Ability to lead integrated digital marketing campaigns from concept to execution.Proficiency in digital marketing tools and platforms, including social media, email marketing, and Google Analytics, with a track record of successfully executing integrated marketing campaigns.Proficient with Adobe products and Google Suite.Excellent communication skills, with the ability to spearhead projects involving multiple stakeholders.What We Offer:A dynamic work environment where creativity and strategic thinking are highly valued.The opportunity to work with a dedicated and innovative team, committed to creating extraordinary events.Competitive salary and benefits package, including opportunities for professional development.About Us:BHG is a special place to work. We are a very successful, family-owned business with over 35 years of experience in the catering & event industry. Annually we execute about 400 full-service events providing in-house Food & Beverage and Event Management services. We have an excellent reputation amongst our peers and clients. Our company environment is thoughtful, team-oriented, and focused on an elevated guest experience.Our Vision is:
By going beyond expectations, every interaction, every time, we create extraordinary events.We strive for innovation that benefits both the company and our customers. We invest heavily in our people and our properties to ensure we are best-in-class, and we are included among the Leading Caterers of America organization - one of only 70 companies in the country.Our company has strong core values that build upon the themes of communication, trust, positivity, and a sense of purpose. Collectively, we strive to be a world-class business based on quality. We care immensely about our team and offer educational opportunities, professional development, medical benefits, and retirement programs. We are known for having a fun and healthy work environment.
The Marketing Manager will be instrumental in shaping and executing marketing strategies that effectively showcase our unique offerings and resonate with our target audience of engaged couples. This role involves overseeing all aspects of marketing, from brand management and digital strategy to event marketing and lead generation.Primary Responsibilities:Brand and Creative Management:
Oversee the creation and maintenance of all marketing collateral and company assets. Ensure all content aligns with our aesthetic and organizational standards, enhancing our brand identity. Lead the development and maintenance of our brand identity, ensuring consistency across all marketing materials and communications to enhance our reputation as a premier wedding destination.Digital and Social Media Strategy:
Develop and implement digital marketing strategies across various platforms, including social media (Instagram, TikTok, and Google), email marketing, and website optimization, to attract and engage potential clients. Website and photo management across three sites for Beets Hospitality Group, Casa Real, and Palm Event Center.Campaign and Event Marketing:
Plan and execute comprehensive marketing campaigns for wedding and corporate events, coordinating with our sales and events teams to maximize conversion rates and upselling opportunities. Plan and manage our annual marketing calendar, focusing on both traditional and digital strategies to maximize reach and impact.Lead Generation and Partnerships:
Drive efforts in lead generation through targeted advertising, strategic and innovative community partnerships, SEO optimization, and effective use of third-party sites (such as The Knot, Wedding Wire, Here Comes the Guide) with a focus on attracting high-quality leads within our target wedding and corporate markets. Coordinate with sales teams to ensure seamless integration of marketing and sales strategies.Analytics and Reporting:
Monitor marketing performance to refine strategies and increase ROI. Implement a dashboard to track lead traffic and campaign effectiveness. Track marketing trends within the wedding and corporate markets to stay relevant in the industry.Manage Marketing Tools:
Monitor company websites and assets.Qualifications:Proven experience in marketing management within the hospitality, events, or related industry.Ability to lead integrated digital marketing campaigns from concept to execution.Proficiency in digital marketing tools and platforms, including social media, email marketing, and Google Analytics, with a track record of successfully executing integrated marketing campaigns.Proficient with Adobe products and Google Suite.Excellent communication skills, with the ability to spearhead projects involving multiple stakeholders.What We Offer:A dynamic work environment where creativity and strategic thinking are highly valued.The opportunity to work with a dedicated and innovative team, committed to creating extraordinary events.Competitive salary and benefits package, including opportunities for professional development.About Us:BHG is a special place to work. We are a very successful, family-owned business with over 35 years of experience in the catering & event industry. Annually we execute about 400 full-service events providing in-house Food & Beverage and Event Management services. We have an excellent reputation amongst our peers and clients. Our company environment is thoughtful, team-oriented, and focused on an elevated guest experience.Our Vision is:
By going beyond expectations, every interaction, every time, we create extraordinary events.We strive for innovation that benefits both the company and our customers. We invest heavily in our people and our properties to ensure we are best-in-class, and we are included among the Leading Caterers of America organization - one of only 70 companies in the country.Our company has strong core values that build upon the themes of communication, trust, positivity, and a sense of purpose. Collectively, we strive to be a world-class business based on quality. We care immensely about our team and offer educational opportunities, professional development, medical benefits, and retirement programs. We are known for having a fun and healthy work environment.