Marketing Launch Program Manager_

Marketing Launch Program Manager**General Information**Req #WD00065030Career area:Project ManagementCountry/Region:United States of AmericaState:North CarolinaCity:MorrisvilleDate:Friday, May 24, 2024Working time:Full-time**Additional Locations** :* United States of America - North Carolina - Morrisville**Why Work at Lenovo**We are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (enovo.com/) .**Description and Requirements**Lenovo isseekinga highly motivated and experienced Marketing Launch Program Manager responsible for orchestrating the successfulintroduction of new B2B and B2C products,solutions,and services into the North America market. This role ensures that all marketing launch strategies and activities align with the company'sobjectivesand are executed according to the approved plan of record.This role requires a strategic thinker with excellent project management skills, capable of guiding cross-functionalteamsto ensuretimelyand successful product launchesat a programmatic level. The ideal candidate will have experiencemanagingthe overall processensuring we are adhering to standards and processeson a global scalewhiledriving high-impact product and service launches across Lenovo’s vast consumer and commercial portfolio.**Product Launch Strategy: **Collaborate with leadership todevelop and execute comprehensive go-to-market strategies for new product launches, ensuring alignment with companyobjectivesand target market needs.**Cross-functional Collaboration:**Work closely with product management, sales, PR, BusinessUnitsand marketing teams to ensure cohesive and effective launch strategies.**Market Analysis:**Partner with the Business Units and the NA Marketing leader toassess market trends, competitor products, and customer needs to position our product effectively in the market.**Content Creation:**Coordinate the creation of marketing materials such as videos, website content, social assets, and press releases.**Training:**Ensure sales and customer service teams are trained on new products' features, benefits, and value propositions.**Performance Metrics:**Monitorand analyze product performance, customer feedback, and sales metrics post-launch, adjusting marketingstrategiesas necessary. Implement process improvements.**Budget Management:**Monitor the budget for launch marketing activities, ensuringoptimalROI.**Marketing Activation:**Coordinate with PR and events teams for product launch events, industry events, and other marketing activities.**Stakeholder Communication:**Regularly update stakeholders on the progress and outcomes of new launch initiatives.**Basic** **Qualifications** **:**+ Bachelor's degree in marketing, Business, or a related field.+ 7+years of marketing experiencemanaging product launchesin thetechnology field**Preferred Qualifications:**+ Strong project management skills with the ability to manage multiple projects simultaneously.+ Excellent written and verbal communication skills.+ Demonstrated ability to work cross-functionally with product management, sales, and other marketing teams.+ Strong analytical and problem-solving skills.**Hybrid: This role will include work from our Morrisville, NC campus and work from home weekly** ._We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class._**Additional Locations** :* United States of America - North Carolina - Morrisville* United States of America* United States of America - North Carolina* United States of America - North Carolina - Morrisville