1-800 CONTACTS
Digital Marketing Manager
1-800 CONTACTS, Draper, Utah, United States, 84020
Who we are
SeekWell is the parent company of 1-800 Contacts, Luna, and Hello Eyes. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We're owned by KKR - one of the world's largest and most successful private equity investment companies. We've built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!Why you want this job
We're on a mission to make vision care simple and affordable and we need a rockstar Digital Marketing Manager to help us make that happen. We're launching a ground-breaking new brand that will fundamentally change the vision correction landscape in North America... and help solve correctable blindness in the developing world. This key role will be responsible to use Digital Marketing channels, including Paid Social and YouTube and other online video platforms, to help us break through with our message and galvanize consumers to think and behave differently. It's a once-in-a-lifetime opportunity you don't want to miss.What you'll doDefine paid social marketing objectives, strategies, and tactics to build top of funnel awareness & consideration for this new, innovative brandDesign, build, and own the day-to-day management of paid social and online video campaignsTest, learn, experiment, optimize - continually improve performance for each campaign and channel to drive maximum exposure and engagementCollaborate closely with the creative team as they produce compelling ads & content tailored for each social media platform, with particular emphasis on video contentManage PR and influencer relationships to help amplify our message and drive brand awarenessPartner with other team members and agencies to maximize brand presence across all channels to maximize top of funnel metricsWhy we will love you5+ years working in brand-building, media, DTC role3+ years working specifically with Paid Social channels, including Meta, TikTok, Pinterest, Snap, and YouTubeExcellent communication skills, particularly with creative teamsAnalytical chops to be able to construct effective tests and analyze resultsStrong creative mindsetInnate curiosity and a drive to do moreAbility to foster long-term relationships with colleagues and key external professionalsBS in Marketing, Communications, Journalism, or relevant fieldPerksFree eye exams for your entire familyDeep discounts on lenses, glasses, and other servicesAmazing healthcare coverage401(k) matchFlexible PTOTuition reimbursement programIn-house restaurant with highly discounted meals (Steak dinner under $6)Free snacks, ice cream, and drinks every dayFull onsite gym
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#LI-Hybrid
SeekWell is the parent company of 1-800 Contacts, Luna, and Hello Eyes. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We're owned by KKR - one of the world's largest and most successful private equity investment companies. We've built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!Why you want this job
We're on a mission to make vision care simple and affordable and we need a rockstar Digital Marketing Manager to help us make that happen. We're launching a ground-breaking new brand that will fundamentally change the vision correction landscape in North America... and help solve correctable blindness in the developing world. This key role will be responsible to use Digital Marketing channels, including Paid Social and YouTube and other online video platforms, to help us break through with our message and galvanize consumers to think and behave differently. It's a once-in-a-lifetime opportunity you don't want to miss.What you'll doDefine paid social marketing objectives, strategies, and tactics to build top of funnel awareness & consideration for this new, innovative brandDesign, build, and own the day-to-day management of paid social and online video campaignsTest, learn, experiment, optimize - continually improve performance for each campaign and channel to drive maximum exposure and engagementCollaborate closely with the creative team as they produce compelling ads & content tailored for each social media platform, with particular emphasis on video contentManage PR and influencer relationships to help amplify our message and drive brand awarenessPartner with other team members and agencies to maximize brand presence across all channels to maximize top of funnel metricsWhy we will love you5+ years working in brand-building, media, DTC role3+ years working specifically with Paid Social channels, including Meta, TikTok, Pinterest, Snap, and YouTubeExcellent communication skills, particularly with creative teamsAnalytical chops to be able to construct effective tests and analyze resultsStrong creative mindsetInnate curiosity and a drive to do moreAbility to foster long-term relationships with colleagues and key external professionalsBS in Marketing, Communications, Journalism, or relevant fieldPerksFree eye exams for your entire familyDeep discounts on lenses, glasses, and other servicesAmazing healthcare coverage401(k) matchFlexible PTOTuition reimbursement programIn-house restaurant with highly discounted meals (Steak dinner under $6)Free snacks, ice cream, and drinks every dayFull onsite gym
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#LI-Hybrid