Preferred Home Services, LLC
Marketing Coordinator
Preferred Home Services, LLC, North Charleston, South Carolina, United States, 29405
Job Type
Full-time
Description
About Preferred Home Services:
Preferred Home Services
is a rapidly growing market leader for residential home services in the Charleston and Greenville areas and is looking to fill the position of Marketing Coordinator. The Marketing Coordinator will successfully implement the company marketing plan within set budget guidelines in the designated market area (DMA) in coordination with internal and external partners.
Description:
The Marketing Coordinator will be assigned initiatives and projects that support the overall marketing strategic plan. Preferred Home Service's strategy lends itself to a 90 day focus aligned to the overall 1 year marketing plan. They will coordinate efforts from external vendors, work closely with key internal teams including customer service and participate in weekly meetings looking for key insights AND improvement to current efforts. For this individual to be successful in this role they must be a passionate, continuous learner with an entrepreneurial attitude and drive to win.
RESPONSIBILITIES
Implement & manage marketing budgets
Maintain all media contractsReview & approve all marketing invoicesPerform monthly budget reconciliations
Creative coordination
Traffic all creative according to deadlinesDevelop & maintain all media calendarsCommunicate planned media to internal stakeholders
Website, Listings Management & Social Media
Manage all Social Media Channels, engagement and response managementMaintain all public listings and profiles for accuracy & completenessAssist with any website changes
Lead Aggregators
Review all profiles for completeness and accuracy and document for referenceMaintain the GLS profile, manage the daily leads and review solicitation processMaintain other lead aggregator platforms as necessaryResearch and report on any lead platforms for consideration
Email Marketing
Coordinate the execution of all content development and distributionDevelop email campaign strategy and templatesAnalyze campaign performance and recommend improvements
Reputation Management
Maintain review solicitation tool and distribute monthly scorecardMonitor online reputation sitesRespond to all public reviews or escalate accordinglyChampion efforts to increase the number of positive company reviewsFormulate a library of scripts for public review response
Maintain all Marketing Data & Analytics
Maintain monthly marketing KPI'sMaintain customer data for mailingsCollect and maintain competitive & market intelligenceRecommend improvements to marketing and customer service using performance data
Assist with special projects
KEY ACCOUNTABILITIESMonthly KPI reportingMedia & Creative CalendarsCreative placementWebsite, Listings and Aggregator platform maintenanceReputation Management PlatformEmail Marketing PlatformResearch & Competitive DataBudget adherence & reconciliationCollaborate closely with internal departments; Customer & Field Service, Training and Human ResourcesDESIRED QUALIFICATIONS
Self-motivated, detail oriented, results-driven personalitySolid teamwork skills & Strong work ethicStrong analytical skills with the ability to cultivate metrics and identify meaningful trendsDemonstrated experience with Email Marketing platformsWorking knowledge of various Social Media and Reputation Management platformsExposure to the basic principles of SEM and Google ProductsMust be extremely comfortable with Microsoft Office (Excel, Word, Power Point)Goal-oriented, self-motivated and able to work independentlyRequirements
Minimum 3 years of experience in progressive marketing rolesExperience managing vendors, consultants and agencies that serve in supportive rolesProject Management experience a plus
Full-time
Description
About Preferred Home Services:
Preferred Home Services
is a rapidly growing market leader for residential home services in the Charleston and Greenville areas and is looking to fill the position of Marketing Coordinator. The Marketing Coordinator will successfully implement the company marketing plan within set budget guidelines in the designated market area (DMA) in coordination with internal and external partners.
Description:
The Marketing Coordinator will be assigned initiatives and projects that support the overall marketing strategic plan. Preferred Home Service's strategy lends itself to a 90 day focus aligned to the overall 1 year marketing plan. They will coordinate efforts from external vendors, work closely with key internal teams including customer service and participate in weekly meetings looking for key insights AND improvement to current efforts. For this individual to be successful in this role they must be a passionate, continuous learner with an entrepreneurial attitude and drive to win.
RESPONSIBILITIES
Implement & manage marketing budgets
Maintain all media contractsReview & approve all marketing invoicesPerform monthly budget reconciliations
Creative coordination
Traffic all creative according to deadlinesDevelop & maintain all media calendarsCommunicate planned media to internal stakeholders
Website, Listings Management & Social Media
Manage all Social Media Channels, engagement and response managementMaintain all public listings and profiles for accuracy & completenessAssist with any website changes
Lead Aggregators
Review all profiles for completeness and accuracy and document for referenceMaintain the GLS profile, manage the daily leads and review solicitation processMaintain other lead aggregator platforms as necessaryResearch and report on any lead platforms for consideration
Email Marketing
Coordinate the execution of all content development and distributionDevelop email campaign strategy and templatesAnalyze campaign performance and recommend improvements
Reputation Management
Maintain review solicitation tool and distribute monthly scorecardMonitor online reputation sitesRespond to all public reviews or escalate accordinglyChampion efforts to increase the number of positive company reviewsFormulate a library of scripts for public review response
Maintain all Marketing Data & Analytics
Maintain monthly marketing KPI'sMaintain customer data for mailingsCollect and maintain competitive & market intelligenceRecommend improvements to marketing and customer service using performance data
Assist with special projects
KEY ACCOUNTABILITIESMonthly KPI reportingMedia & Creative CalendarsCreative placementWebsite, Listings and Aggregator platform maintenanceReputation Management PlatformEmail Marketing PlatformResearch & Competitive DataBudget adherence & reconciliationCollaborate closely with internal departments; Customer & Field Service, Training and Human ResourcesDESIRED QUALIFICATIONS
Self-motivated, detail oriented, results-driven personalitySolid teamwork skills & Strong work ethicStrong analytical skills with the ability to cultivate metrics and identify meaningful trendsDemonstrated experience with Email Marketing platformsWorking knowledge of various Social Media and Reputation Management platformsExposure to the basic principles of SEM and Google ProductsMust be extremely comfortable with Microsoft Office (Excel, Word, Power Point)Goal-oriented, self-motivated and able to work independentlyRequirements
Minimum 3 years of experience in progressive marketing rolesExperience managing vendors, consultants and agencies that serve in supportive rolesProject Management experience a plus