ModernFi
Digital Marketing Lead
ModernFi, New York, New York, us, 10261
The Opportunity
As the Digital Marketing Lead at ModernFi, you will spearhead our digital marketing efforts, working directly with the founding team to drive growth and shape our brand in the fintech space. You'll be responsible for developing and executing comprehensive digital marketing strategies that increase awareness, activation, and adoption of ModernFi's products among our target audience of banks and credit unions.
We believe in hiring the best talent and letting you build with autonomy and ownership, while also supporting you to learn and grow your professional expertise. Not only is our team deeply skilled in their respective disciplines, we are eager to share our knowledge and learn from each other.
Your work at ModernFi matters. Our products help banks and credit unions better serve their communities, improving the financial health of millions of Americans. We are improving the ways that banks and credit unions operate and, in doing so, contributing to the stability of the US economy.
The RoleResponsibilitiesDevelop and implement a comprehensive digital marketing strategy aligned with ModernFi's business goalsLead the creation and optimization of digital marketing campaigns across various channels (social media, email, content marketing, SEO/SEM, etc.)Craft compelling digital content that resonates with our target audience of banking professionalsManage our website and digital presence, ensuring consistent messaging and user experienceAnalyze digital marketing metrics and provide data-driven insights to inform strategyCollaborate with cross-functional teams to ensure cohesive messaging across all digital touchpointsStay abreast of digital marketing trends and best practices in the fintech industryManage digital marketing budget and resources effectivelyPotentially build and lead a digital marketing team as the company growsAbout You5+ years of experience in digital marketing, preferably in fintech, banking, or B2B SaaSProven track record of developing and executing successful digital marketing strategiesStrong analytical skills with experience in digital marketing analytics toolsExcellent content creation and copywriting skills for digital platformsProficiency in digital marketing tools and platforms (e.g., Google Analytics, marketing automation software, social media management tools)Experience with SEO/SEM and paid digital advertisingStrong project management and organizational skillsAbility to work autonomously and thrive in a fast-paced startup environmentPassion for fintech and understanding of the banking industry is a plus
About Us
The caliber and character of the ModernFi team set us apart.
We value competence and drive over experience and look for compassionate people with a diverse set of backgrounds. We appreciate technical ability, dedication, and humble confidence. Above all, we value respect - respect to our colleagues, our clients, our partners, and to ourselves. Because we are a close-knit team of high performers, we are selective and considerate with every hire.
The people at ModernFi could be doing anything in the world, yet they choose to be here.Benefits
We offer generous salary, unlimited PTO, and premium health, dental, and vision insurance. As an early hire, you will have access to significant equity at a critical stage of the company's growth.
The Process
If you'd like to learn more, please email us at careers@modernfi.com. During the recruitment process, you'll meet Adam and Paolo.
Our process is focused on cultural and personality fit. We are excited to get to know you, learn about what motivates you, and ensure that we can accelerate your personal and professional growth.
As the Digital Marketing Lead at ModernFi, you will spearhead our digital marketing efforts, working directly with the founding team to drive growth and shape our brand in the fintech space. You'll be responsible for developing and executing comprehensive digital marketing strategies that increase awareness, activation, and adoption of ModernFi's products among our target audience of banks and credit unions.
We believe in hiring the best talent and letting you build with autonomy and ownership, while also supporting you to learn and grow your professional expertise. Not only is our team deeply skilled in their respective disciplines, we are eager to share our knowledge and learn from each other.
Your work at ModernFi matters. Our products help banks and credit unions better serve their communities, improving the financial health of millions of Americans. We are improving the ways that banks and credit unions operate and, in doing so, contributing to the stability of the US economy.
The RoleResponsibilitiesDevelop and implement a comprehensive digital marketing strategy aligned with ModernFi's business goalsLead the creation and optimization of digital marketing campaigns across various channels (social media, email, content marketing, SEO/SEM, etc.)Craft compelling digital content that resonates with our target audience of banking professionalsManage our website and digital presence, ensuring consistent messaging and user experienceAnalyze digital marketing metrics and provide data-driven insights to inform strategyCollaborate with cross-functional teams to ensure cohesive messaging across all digital touchpointsStay abreast of digital marketing trends and best practices in the fintech industryManage digital marketing budget and resources effectivelyPotentially build and lead a digital marketing team as the company growsAbout You5+ years of experience in digital marketing, preferably in fintech, banking, or B2B SaaSProven track record of developing and executing successful digital marketing strategiesStrong analytical skills with experience in digital marketing analytics toolsExcellent content creation and copywriting skills for digital platformsProficiency in digital marketing tools and platforms (e.g., Google Analytics, marketing automation software, social media management tools)Experience with SEO/SEM and paid digital advertisingStrong project management and organizational skillsAbility to work autonomously and thrive in a fast-paced startup environmentPassion for fintech and understanding of the banking industry is a plus
About Us
The caliber and character of the ModernFi team set us apart.
We value competence and drive over experience and look for compassionate people with a diverse set of backgrounds. We appreciate technical ability, dedication, and humble confidence. Above all, we value respect - respect to our colleagues, our clients, our partners, and to ourselves. Because we are a close-knit team of high performers, we are selective and considerate with every hire.
The people at ModernFi could be doing anything in the world, yet they choose to be here.Benefits
We offer generous salary, unlimited PTO, and premium health, dental, and vision insurance. As an early hire, you will have access to significant equity at a critical stage of the company's growth.
The Process
If you'd like to learn more, please email us at careers@modernfi.com. During the recruitment process, you'll meet Adam and Paolo.
Our process is focused on cultural and personality fit. We are excited to get to know you, learn about what motivates you, and ensure that we can accelerate your personal and professional growth.