ModernFi
Product Marketing Manager
ModernFi, New York, New York, us, 10261
The Opportunity
As a Product Marketing Manager at ModernFi, you will work directly with the founding team to develop and execute comprehensive marketing strategies that drive awareness, activation, and adoption of ModernFi's innovative products. You will play a crucial role in shaping our brand and driving growth, working across teams to create compelling campaigns that highlight our unique value propositions. Your efforts will help banks and credit unions better serve their communities, contributing to the financial health of millions of Americans.
We believe in hiring the best talent and letting you build with autonomy and ownership, while also supporting you to learn and grow your professional expertise. Not only is our team deeply skilled in their respective disciplines, we are eager to share our knowledge and learn from each other.
Your work at ModernFi matters. Our products help banks and credit unions better serve their communities, improving the financial health of millions of Americans. We are improving the ways that banks and credit unions operate and, in doing so, contributing to the stability of the US economy.
The RoleResponsibilitiesDevelop and implement product marketing strategies aligned with ModernFi's business goalsCraft compelling product narratives, differentiated positioning, and resonant messagingLead go-to-market strategies for new product launches and updatesCollaborate with product, sales, and marketing teams to ensure cohesive messaging across all channelsConduct market research to understand customer needs and competitive landscape.Create and manage marketing content across various channels (digital, events, etc.)Analyze marketing metrics and provide data-driven insights to inform strategyTrain and support sales teams on product messaging and value propositionsMaintain a high level of organization around marketing content and campaigns, and further marketing best practices (metrics, analytics, attribution, exposure, etc.)About You5+ years of experience in product marketing, preferably in fintech or B2B SaaSProven track record of developing successful product marketing campaignsStrong analytical and strategic thinking skillsExcellent written and verbal communication abilitiesExperience with digital marketing tools and analytics platformsBachelor's degree in Marketing, Business, or related field; MBA a plusHigh level of organization and professionalism, and comfort with data-driven marketing practicesAbility to handle nebulous problems and shifting priorities with flexibility, patience, and skillExcited by the prospect of life- and career-changing work in a startup environmentHigh EQ, trustworthy, and calm under pressureInterest in financial systems, markets, technology, and banking
About Us
The caliber and character of the ModernFi team set us apart.
We value competence and drive over experience and look for compassionate people with a diverse set of backgrounds. We appreciate technical ability, dedication, and humble confidence. Above all, we value respect - respect to our colleagues, our clients, our partners, and to ourselves. Because we are a close-knit team of high performers, we are selective and considerate with every hire.
The people at ModernFi could be doing anything in the world, yet they choose to be here.Benefits
We offer generous salary, unlimited PTO, and premium health, dental, and vision insurance. As an early hire, you will have access to significant equity at a critical stage of the company's growth.
The Process
If you'd like to learn more, please email us at careers@modernfi.com. During the recruitment process, you'll meet Adam and Paolo.
Our process is focused on cultural and personality fit. We are excited to get to know you, learn about what motivates you, and ensure that we can accelerate your personal and professional growth.
As a Product Marketing Manager at ModernFi, you will work directly with the founding team to develop and execute comprehensive marketing strategies that drive awareness, activation, and adoption of ModernFi's innovative products. You will play a crucial role in shaping our brand and driving growth, working across teams to create compelling campaigns that highlight our unique value propositions. Your efforts will help banks and credit unions better serve their communities, contributing to the financial health of millions of Americans.
We believe in hiring the best talent and letting you build with autonomy and ownership, while also supporting you to learn and grow your professional expertise. Not only is our team deeply skilled in their respective disciplines, we are eager to share our knowledge and learn from each other.
Your work at ModernFi matters. Our products help banks and credit unions better serve their communities, improving the financial health of millions of Americans. We are improving the ways that banks and credit unions operate and, in doing so, contributing to the stability of the US economy.
The RoleResponsibilitiesDevelop and implement product marketing strategies aligned with ModernFi's business goalsCraft compelling product narratives, differentiated positioning, and resonant messagingLead go-to-market strategies for new product launches and updatesCollaborate with product, sales, and marketing teams to ensure cohesive messaging across all channelsConduct market research to understand customer needs and competitive landscape.Create and manage marketing content across various channels (digital, events, etc.)Analyze marketing metrics and provide data-driven insights to inform strategyTrain and support sales teams on product messaging and value propositionsMaintain a high level of organization around marketing content and campaigns, and further marketing best practices (metrics, analytics, attribution, exposure, etc.)About You5+ years of experience in product marketing, preferably in fintech or B2B SaaSProven track record of developing successful product marketing campaignsStrong analytical and strategic thinking skillsExcellent written and verbal communication abilitiesExperience with digital marketing tools and analytics platformsBachelor's degree in Marketing, Business, or related field; MBA a plusHigh level of organization and professionalism, and comfort with data-driven marketing practicesAbility to handle nebulous problems and shifting priorities with flexibility, patience, and skillExcited by the prospect of life- and career-changing work in a startup environmentHigh EQ, trustworthy, and calm under pressureInterest in financial systems, markets, technology, and banking
About Us
The caliber and character of the ModernFi team set us apart.
We value competence and drive over experience and look for compassionate people with a diverse set of backgrounds. We appreciate technical ability, dedication, and humble confidence. Above all, we value respect - respect to our colleagues, our clients, our partners, and to ourselves. Because we are a close-knit team of high performers, we are selective and considerate with every hire.
The people at ModernFi could be doing anything in the world, yet they choose to be here.Benefits
We offer generous salary, unlimited PTO, and premium health, dental, and vision insurance. As an early hire, you will have access to significant equity at a critical stage of the company's growth.
The Process
If you'd like to learn more, please email us at careers@modernfi.com. During the recruitment process, you'll meet Adam and Paolo.
Our process is focused on cultural and personality fit. We are excited to get to know you, learn about what motivates you, and ensure that we can accelerate your personal and professional growth.