Marketing Manager

Sequoia Financial Group is a growing Registered Investment Advisor (RIA), headquartered in Northeast Ohio, offering financial planning and wealth management services. At Sequoia, we exist with a singular purpose: to enrich lives. Our values define how we behave and guide us through the pursuit of our purpose to enrich lives. At Sequoia, our core values are:

Integrity.

We act in the best interests of others by providing an honest, consistent experience for our clients and team.Passion . We pursue our full potential, seeking to continually enhance and evolve our ability to serve our clients and team.Teamwork.

We subordinate our egos to work together for the benefit of our clients.Our promise to team members is that you will grow with us. From experienced advisors to new college grads to transitioning principals, every team member will find Sequoia a place to refine their professional mission, move into new opportunities, go deeper, and lead further. We are built to help you build a career here as a long-term contributor in our work to enrich lives for generations.

We are looking for an experienced Marketing Manager to develop and manage strategies in specific channels, to accelerate lead acquisition, execute business development, provide sales support, and advance brand building. The ideal candidate will be an excellent strategist and communicator. They will thrive working with diverse teams and taking an idea to execution, measuring the results, and adjusting.

Requirements

Responsibilities

Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing planWork with our advisor advisor teams to develop and implement marketing strategies for targeted communities of clientsMarket through various channels and segments, collaborating with tactical marketers on your team and with supporting agencies (email, content, website, social, paid, etc)Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tacticsEvaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retentionPropose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communicationsPartner with creative teams, other internal stakeholders, and external agencies and vendorsLead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processesWork with the other marketing team members, other internal stakeholders, and external agencies and vendorsRequired Skills/ExperienceBachelor's Degree in Marketing/Communications/Business Management3-5 years minimum experienceExperience building complex marketing programs and reporting on the resultsExposure to digital and direct response marketingCompetence as a creative writer with an eye for great emails and landing pagesStrong project management skillsStrong problem-solving ability, including outcomes-driven thinkingAccount management experience at an agency a plus, but not required