Vice President Marketing

Summary /ObjectiveTYR Sport, Inc. is seeking a true visionary with an entrepreneurial spirit for the VP of Marketing position. This person should have a proven track record for developing strategic online and offline consumer and partnership marketing initiatives. This position manages a team of senior marketing professionals and works closely with Creative, Product, and Merchandising teams. The VP of Marketing will be responsible for spearheading marketing strategies to ultimately increase brand awareness, brand value, sales, and profits.Position Responsibilities and Accountabilities:Act as thought leader on all aspects of marketing from offline to online, performance to brand marketing, and inspire team membersLead the Marketing team by setting vision and developing strategies for influencer marketing, brand marketing, consumer marketing, digital & social media marketing, PR, and partnership marketing/business developmentEnsure marketing strategies and goals are communicated cross-functionally and come through across all customer touch-pointsCreate and nurture a collaborative environment by working closely and effectively with Product, Merchandising, Operations, and Sales teamsDefine customer and sales goals and the KPIs to manage towards and goal-set for the marketing teamLeverage data to make informed decisions regarding marketing investments and prioritiesAnalyze all stages of the user funnel and all customer segments for opportunities to optimizeUse competitive research and benchmark analysis to ensure growth and leadershipDevelop ground-breaking marketing strategies to drive brand awareness, relevance, and valueDevelop and manage marketing budget and monitor ROI on all marketing spendQualifications and Competencies:Demonstrated ability to contribute at both a strategic and operational level, providing leadership and insights while being hands-onStrong balance between analytical aptitude and visionary envelope-pusher who thrives in a creative, yet data-driven environmentConfident decision-maker with the ability to make quick decisions under pressureProven track record of developing and implementing successful, impactful marketing strategiesDeep understanding of analytical software tools, social platforms, and CRM systemsProven ability to develop, motivate, and mentor direct reportsStrong organizational skills with the ability to prioritize, problem-solve, multi-task, and flourish in a rapidly changing environmentEducation and ExperienceBachelors degree requiredA minimum of 5 years of proven leadership experience in marketing in a brand-driven digital company is required.PR experience required.Previous experience working in a fast-paced and high-growth stage environment is preferred.