ResMed
Senior Manager, Integrated Marketing
ResMed, San Diego, California, United States, 92189
Let's talk about the team
The Americas Commercial Marketing team is a dynamic group of highly motivated and results-driven professionals dedicated to turning strategy into action. Comprised of passionate and strategic self-starters, we drive global strategies that bring full-funnel campaigns to life. We collaborate with sales and product teams to deliver a seamless customer experience across all channels and touchpoints optimizing performance and driving growth of ResMed's Sleep and Respiratory product portfolio to shape how our patients receive life-saving therapies. We thrive on hard work, mutual trust and support, and the celebration of achievements, all while recognizing the value of enjoying our journey together.
Lets Talk about the Role
As a Senior Manager, Integrated Campaign Marketing at ResMed, you will be at the forefront of shaping the future of healthcare in the sleep, respiratory, and digital health sectors. As a cross-functional team leader, you will play a pivotal role in developing, executing, and managing multi-channel end-to-end provider audience strategies throughout North America. Your analytical and creative problem-solving skills and ability to transform business and audience insights into marketing strategies will shape our most impactful campaigns and continuously improve the process along the way.
The Senior Manager not only drives the company's marketing efforts but also ensures that the solutions provided truly benefit the end-users-customers, physicians, and patients. This is the perfect opportunity for someone who wants to be part of a dynamic team culture and thrives in a fast-paced and performance-driven job.Collaborates and works cross-functionally to align global and regional campaign strategies, programs, and goals across the marketing team and broader organization.Crafts end-to-end customer journeys by partnering with our content and creative teams to optimize existing content and strategize new content.Provides marketing communications strategy, plans, and ongoing consulting guidance for new product introductions and sustaining campaigns.Directs creative campaigns, strategic communications platform product launches, and sustaining initiatives designed to drive specific, measurable audience behaviors.Partners with Sales and Product Marketing to optimize HCP sales enablement, focusing on the engagement pathway's key 'moments of truth'.Partners with Product Marketing and Digital teams on content strategy across paid, earned, and owned channels to support product education, demand generation and ongoing engagement for new and existing products across customer and physician journeys.Provides briefing leadership and post-brief deliverables consulting for key campaign initiatives.Defines and builds measurement plans with the Analytics team to define success drivers and growth levers by audience, channel, and specific tactic.Partners with Creative Services, Creative Operations and Digital teams to manage agencies for scale, expertise and additional bandwidth as required to meet business needs.Leads paid media engagement planning and publisher relationships for campaign initiatives.Fosters a dynamic and highly motivated team environment, encouraging innovation and excellence.Let's talk about you
Bachelor's degreeMinimum of 10 years of related experience within the healthcare industryPassion for healthcare innovation and improving patient outcomes.Strong analytical and creative problem-solving skills and capacity to translate business & audience insights into marketing objectives and strategies.Sharp project management, communication, and writing skills - able to bring clarity and action to keep work moving forward with many stakeholders.Breadth of depth of expertise in specific marketing disciplines, including marketing planning, product positioning & messaging development, customer experience design & B2B digital channel planningAbility to compellingly communicate a product or a brand's story, and a design sensibility to envision how content could be presented or distributed.Demonstrated understanding of diverse marketing channels: websites, email marketing campaigns/automation, video, direct mail, social media, public relations, and content creation/management.Excellent organizational, time management, and collaborative skills with the ability to project manage across multiple teams with confidence and expertise, with interactions ranging from top executives to other individual contributors across marketing.People management experience a plus
We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world's best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue three weeks Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate's geographic work location, relevant qualifications, work experience, and skills.
This role is eligible to receive an annual cash bonus payment based on company, business unit, and/or individual performance.
Base Pay Range for this position:
$142,000 - $212,000
For remote positions located outside of the US, pay will be determined based the candidate's geographic work location, relevant qualifications, work experience, and skills.
Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
The Americas Commercial Marketing team is a dynamic group of highly motivated and results-driven professionals dedicated to turning strategy into action. Comprised of passionate and strategic self-starters, we drive global strategies that bring full-funnel campaigns to life. We collaborate with sales and product teams to deliver a seamless customer experience across all channels and touchpoints optimizing performance and driving growth of ResMed's Sleep and Respiratory product portfolio to shape how our patients receive life-saving therapies. We thrive on hard work, mutual trust and support, and the celebration of achievements, all while recognizing the value of enjoying our journey together.
Lets Talk about the Role
As a Senior Manager, Integrated Campaign Marketing at ResMed, you will be at the forefront of shaping the future of healthcare in the sleep, respiratory, and digital health sectors. As a cross-functional team leader, you will play a pivotal role in developing, executing, and managing multi-channel end-to-end provider audience strategies throughout North America. Your analytical and creative problem-solving skills and ability to transform business and audience insights into marketing strategies will shape our most impactful campaigns and continuously improve the process along the way.
The Senior Manager not only drives the company's marketing efforts but also ensures that the solutions provided truly benefit the end-users-customers, physicians, and patients. This is the perfect opportunity for someone who wants to be part of a dynamic team culture and thrives in a fast-paced and performance-driven job.Collaborates and works cross-functionally to align global and regional campaign strategies, programs, and goals across the marketing team and broader organization.Crafts end-to-end customer journeys by partnering with our content and creative teams to optimize existing content and strategize new content.Provides marketing communications strategy, plans, and ongoing consulting guidance for new product introductions and sustaining campaigns.Directs creative campaigns, strategic communications platform product launches, and sustaining initiatives designed to drive specific, measurable audience behaviors.Partners with Sales and Product Marketing to optimize HCP sales enablement, focusing on the engagement pathway's key 'moments of truth'.Partners with Product Marketing and Digital teams on content strategy across paid, earned, and owned channels to support product education, demand generation and ongoing engagement for new and existing products across customer and physician journeys.Provides briefing leadership and post-brief deliverables consulting for key campaign initiatives.Defines and builds measurement plans with the Analytics team to define success drivers and growth levers by audience, channel, and specific tactic.Partners with Creative Services, Creative Operations and Digital teams to manage agencies for scale, expertise and additional bandwidth as required to meet business needs.Leads paid media engagement planning and publisher relationships for campaign initiatives.Fosters a dynamic and highly motivated team environment, encouraging innovation and excellence.Let's talk about you
Bachelor's degreeMinimum of 10 years of related experience within the healthcare industryPassion for healthcare innovation and improving patient outcomes.Strong analytical and creative problem-solving skills and capacity to translate business & audience insights into marketing objectives and strategies.Sharp project management, communication, and writing skills - able to bring clarity and action to keep work moving forward with many stakeholders.Breadth of depth of expertise in specific marketing disciplines, including marketing planning, product positioning & messaging development, customer experience design & B2B digital channel planningAbility to compellingly communicate a product or a brand's story, and a design sensibility to envision how content could be presented or distributed.Demonstrated understanding of diverse marketing channels: websites, email marketing campaigns/automation, video, direct mail, social media, public relations, and content creation/management.Excellent organizational, time management, and collaborative skills with the ability to project manage across multiple teams with confidence and expertise, with interactions ranging from top executives to other individual contributors across marketing.People management experience a plus
We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world's best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue three weeks Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate's geographic work location, relevant qualifications, work experience, and skills.
This role is eligible to receive an annual cash bonus payment based on company, business unit, and/or individual performance.
Base Pay Range for this position:
$142,000 - $212,000
For remote positions located outside of the US, pay will be determined based the candidate's geographic work location, relevant qualifications, work experience, and skills.
Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!