Big Brothers Big Sisters of Eastern Missouri
Digital Marketing Manager
Big Brothers Big Sisters of Eastern Missouri, St Louis, Missouri, United States,
Position: Marketing Manager
Big Brothers Big Sisters of Eastern Missouri is a growing organization and always focused on taking the best care of its many constituents. It is one of the largest affiliates in the nation, and for over 6 years is awarded as a leader in quality service. It focuses its services on youth ages 5-25. Our Mission: We partner with young people in their pursuit of a meaningful, stable, and independent life.POSITION PURPOSE:
The primary goal of this position is to play a vital role in promoting the mission of Big Brothers Big Sisters of Eastern Missouri and growing our audience in our service region. This position will drive and execute digital marketing through social media, e-mail marketing, website content management, and other digital materials and deliverables. This role requires strong communication and relationship-building skills, exceptional organizational and project management skills, and a high degree of creative thinking. This role supports all agency efforts in marketing and communications, including working with colleagues inside and outside the department.Core Job Responsibilities
SOCIAL MEDIA CONTENT CREATION
Lead Social Media Strategy & Execution
Creating, scheduling, and publishing social media content across platforms
Utilize unique and compelling storytelling and creative approaches for solid content, drive desired calls to action and engagement
Manage comprehensive social media schedule with attention to detail and workflows needed to meet deadlines
Monitor and report analytics to adjust strategies and meet key performance indicators and goals
ASSIST WITH DIGITAL COMMUNICATIONS
Coordination of Email Communications, Distribution, and Lists
Compose, schedule, and audit event and other marketing communications
Routinely update email subscription lists
Assist with building and sending a monthly email newsletter
Assists with Web Communications
Compose, review, update, and proof text for the agency website and print communications as needed
ASSIST WITH DIGITAL ASSETS & EVENTS
Graphic Elements
Work in concert with the Marketing Manager to support the creation of graphic elements
Routinely review and assess internal marketing requests and develop project plans and assets
Event Photography & Videography
Work in concert with the Marketing department to capture and develop photo and video assets from agency events
Education & RELATED WORK Experience
EDUCATION AND EXPERIENCE
A bachelor's degree or a combination of 3+ years of demonstrated digital marketing, marketing/communications, and/or graphic design experience can substitute for the degree
Proven creativity in digital marketing and/or social media project management
Proven proficiency in graphic design
Knowledge of integrated marketing communications strategies and best practice
Maintain knowledge of emerging trends, best practices, tools, and strategies to leverage social media platforms
QUALIFICATIONS
Maintains a strong connection with the mission of Big Brothers Big Sisters of Eastern Missouri
Ability to work independently and collaboratively within a team
Strong planning and organization skills
Fantastic customer service and interpersonal communication skills
Strong graphic design and written communication skills
Proven track record of meeting deadlines
Strong cross-cultural communication skills, values diversity in all forms and maintains sensitivity to the culture and demographics of our service region
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS
Routine office schedule environment, with regular remote days each week
Flexible work hours to meet the needs of schools, team members, and community leaders/organizations
Must have a car, valid driver's license, and state-required automobile insurance minimums
Willing and able to work evenings and weekends as required
The highest level of professionalism and customer service is always expected
TOOLS & TECH
Adobe Creative Cloud, InDesign, Procreate, Canva
Social Media - Facebook, Instagram, LinkedIn
MailChimp or similar email marketing platform
WordPress or comparable web content management system
Google Analytics
Customer Relationship Management platform(s)
Workflow management platforms
Typical Profile of a Big Brothers Big Sisters Team Member:
Someone who knows how to make things happen.
A thinker who can participate in a team environment to create and execute new projects and goals.
A self-starter who isn't afraid to work hard.
Someone who understands what it means to "take ownership" and run with it.
A planner who can map out the steps to success and follow through.
Someone who is adaptable and quick on their feet.
Someone who is curious - always on the lookout for the next opportunity, to create and/or improve.
COMPENSATION AND BENEFITS
Salary will be based upon professional and academic experience (salary range - $45,000-$55,000)
Hybrid work schedule.
Immediate and 100% coverage on health and dental insurance.
Life insurance, short-term and long-term disability insurance following the first ninety days of employment.
.625 cents reimbursement on business miles; 100% of out of office parking for business meetings, etc.
401(k) - 3% match per year following first year of employment.
After 90 days staff will receive 5 days of paid vacation and 10 days of paid vacation after one year of service.
Accrue 1 day per month of sick leave (can also be used for family illnesses) - can carry up to 30 days of sick leave.
2 personal days per year following the first ninety days of employment.
Annual raises based on performance, culture and agency's ability.
11 paid holidays.
Big Brothers Big Sisters of Eastern Missouri is a growing organization and always focused on taking the best care of its many constituents. It is one of the largest affiliates in the nation, and for over 6 years is awarded as a leader in quality service. It focuses its services on youth ages 5-25. Our Mission: We partner with young people in their pursuit of a meaningful, stable, and independent life.POSITION PURPOSE:
The primary goal of this position is to play a vital role in promoting the mission of Big Brothers Big Sisters of Eastern Missouri and growing our audience in our service region. This position will drive and execute digital marketing through social media, e-mail marketing, website content management, and other digital materials and deliverables. This role requires strong communication and relationship-building skills, exceptional organizational and project management skills, and a high degree of creative thinking. This role supports all agency efforts in marketing and communications, including working with colleagues inside and outside the department.Core Job Responsibilities
SOCIAL MEDIA CONTENT CREATION
Lead Social Media Strategy & Execution
Creating, scheduling, and publishing social media content across platforms
Utilize unique and compelling storytelling and creative approaches for solid content, drive desired calls to action and engagement
Manage comprehensive social media schedule with attention to detail and workflows needed to meet deadlines
Monitor and report analytics to adjust strategies and meet key performance indicators and goals
ASSIST WITH DIGITAL COMMUNICATIONS
Coordination of Email Communications, Distribution, and Lists
Compose, schedule, and audit event and other marketing communications
Routinely update email subscription lists
Assist with building and sending a monthly email newsletter
Assists with Web Communications
Compose, review, update, and proof text for the agency website and print communications as needed
ASSIST WITH DIGITAL ASSETS & EVENTS
Graphic Elements
Work in concert with the Marketing Manager to support the creation of graphic elements
Routinely review and assess internal marketing requests and develop project plans and assets
Event Photography & Videography
Work in concert with the Marketing department to capture and develop photo and video assets from agency events
Education & RELATED WORK Experience
EDUCATION AND EXPERIENCE
A bachelor's degree or a combination of 3+ years of demonstrated digital marketing, marketing/communications, and/or graphic design experience can substitute for the degree
Proven creativity in digital marketing and/or social media project management
Proven proficiency in graphic design
Knowledge of integrated marketing communications strategies and best practice
Maintain knowledge of emerging trends, best practices, tools, and strategies to leverage social media platforms
QUALIFICATIONS
Maintains a strong connection with the mission of Big Brothers Big Sisters of Eastern Missouri
Ability to work independently and collaboratively within a team
Strong planning and organization skills
Fantastic customer service and interpersonal communication skills
Strong graphic design and written communication skills
Proven track record of meeting deadlines
Strong cross-cultural communication skills, values diversity in all forms and maintains sensitivity to the culture and demographics of our service region
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS
Routine office schedule environment, with regular remote days each week
Flexible work hours to meet the needs of schools, team members, and community leaders/organizations
Must have a car, valid driver's license, and state-required automobile insurance minimums
Willing and able to work evenings and weekends as required
The highest level of professionalism and customer service is always expected
TOOLS & TECH
Adobe Creative Cloud, InDesign, Procreate, Canva
Social Media - Facebook, Instagram, LinkedIn
MailChimp or similar email marketing platform
WordPress or comparable web content management system
Google Analytics
Customer Relationship Management platform(s)
Workflow management platforms
Typical Profile of a Big Brothers Big Sisters Team Member:
Someone who knows how to make things happen.
A thinker who can participate in a team environment to create and execute new projects and goals.
A self-starter who isn't afraid to work hard.
Someone who understands what it means to "take ownership" and run with it.
A planner who can map out the steps to success and follow through.
Someone who is adaptable and quick on their feet.
Someone who is curious - always on the lookout for the next opportunity, to create and/or improve.
COMPENSATION AND BENEFITS
Salary will be based upon professional and academic experience (salary range - $45,000-$55,000)
Hybrid work schedule.
Immediate and 100% coverage on health and dental insurance.
Life insurance, short-term and long-term disability insurance following the first ninety days of employment.
.625 cents reimbursement on business miles; 100% of out of office parking for business meetings, etc.
401(k) - 3% match per year following first year of employment.
After 90 days staff will receive 5 days of paid vacation and 10 days of paid vacation after one year of service.
Accrue 1 day per month of sick leave (can also be used for family illnesses) - can carry up to 30 days of sick leave.
2 personal days per year following the first ninety days of employment.
Annual raises based on performance, culture and agency's ability.
11 paid holidays.