Informa Group Plc.
Content Strategist, Life Sciences & Technology
Informa Group Plc., New York, New York, us, 10261
Company Description
Industry Dive
is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.
studioID
is Industry Dive's global content studio offering brands an ROI rich tool kit: Deep industry expertise, first-party audience insights, a journalistic approach to brand storytelling, and targeted distribution capabilities. Our trusted in-house content marketers help brands power insights-fueled content programs that nurture prospects and customers from discovery through to purchase, connecting brand to demand.
Job Description
As a
Content Strategist,
you will be responsible for helping clients achieve their marketing goals by developing compelling, valuable content and advising on content marketing strategy. In this role, you will develop campaign-focused products such as playbooks, promoted stories, and webinars. You will also be dedicated to several enterprise annual client accounts, which may include high-level strategy and ideation, pitching and developing licensed and original article content for client-owned blogs, design and video creation, and more.
Content Strategists should be strong, agile project managers as well as savvy strategists who are enthusiastic about content marketing. This role straddles both execution and strategy; the ideal candidate is as comfortable creating project timelines as they are ideating article pitches for a client or providing content pillar recommendations for a new line of business. This role is very client-facing and requires excellent client communication skills, creative problem-solving, and seamless collaboration. You will serve as the primary success owner for assigned customer campaigns and projects, with ample support from your content director, program team, and co-strategists.Serve as lead strategist for some annual client programs, which includes driving and overseeing content production as well as advising clients on content marketing strategy to help them meet their unique goalsIdeate on content pitches, leveraging your knowledge of the life sciences industryEdit written content assets for style, clarity, tone, and relevance to client goalsOwn the successful production and delivery of content products (e-books, promoted stories, surveys, webinars, etc)Consistently review performance data to provide data-driven insights and recommendations for content directionProject manage production timelines across all assigned projectsOrganize and run project kickoff calls with clientsAct as the designated point of contact for clients, responding to and managing client requestsOversee licensed content curationCollaborate closely with your co-strategists, program team, and content director to manage client expectations and resolve escalated client issuesManage and collaborate with freelance writers and editorsQualifications
3-4 years of experience in a content marketing roleKnowledge of the life sciences or tech industryComfort within a very client-facing roleStrong project management skillsAbility to manage multiple projects, multitask, and work within tight deadlinesWork well on a team but also be able to take ownership of independent projectsGrowth mindset and a positive attitudeAdditional Information
The salary for this role is 70,000k - 75,000k USD depending on experience.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patternsGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job movesTime out: Open Vacation PolicyCompetitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discountStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and moreRecognition for great work, with global awards and kudos programsAs an international company, the chance to collaborate with teams around the world
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Industry Dive
is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.
studioID
is Industry Dive's global content studio offering brands an ROI rich tool kit: Deep industry expertise, first-party audience insights, a journalistic approach to brand storytelling, and targeted distribution capabilities. Our trusted in-house content marketers help brands power insights-fueled content programs that nurture prospects and customers from discovery through to purchase, connecting brand to demand.
Job Description
As a
Content Strategist,
you will be responsible for helping clients achieve their marketing goals by developing compelling, valuable content and advising on content marketing strategy. In this role, you will develop campaign-focused products such as playbooks, promoted stories, and webinars. You will also be dedicated to several enterprise annual client accounts, which may include high-level strategy and ideation, pitching and developing licensed and original article content for client-owned blogs, design and video creation, and more.
Content Strategists should be strong, agile project managers as well as savvy strategists who are enthusiastic about content marketing. This role straddles both execution and strategy; the ideal candidate is as comfortable creating project timelines as they are ideating article pitches for a client or providing content pillar recommendations for a new line of business. This role is very client-facing and requires excellent client communication skills, creative problem-solving, and seamless collaboration. You will serve as the primary success owner for assigned customer campaigns and projects, with ample support from your content director, program team, and co-strategists.Serve as lead strategist for some annual client programs, which includes driving and overseeing content production as well as advising clients on content marketing strategy to help them meet their unique goalsIdeate on content pitches, leveraging your knowledge of the life sciences industryEdit written content assets for style, clarity, tone, and relevance to client goalsOwn the successful production and delivery of content products (e-books, promoted stories, surveys, webinars, etc)Consistently review performance data to provide data-driven insights and recommendations for content directionProject manage production timelines across all assigned projectsOrganize and run project kickoff calls with clientsAct as the designated point of contact for clients, responding to and managing client requestsOversee licensed content curationCollaborate closely with your co-strategists, program team, and content director to manage client expectations and resolve escalated client issuesManage and collaborate with freelance writers and editorsQualifications
3-4 years of experience in a content marketing roleKnowledge of the life sciences or tech industryComfort within a very client-facing roleStrong project management skillsAbility to manage multiple projects, multitask, and work within tight deadlinesWork well on a team but also be able to take ownership of independent projectsGrowth mindset and a positive attitudeAdditional Information
The salary for this role is 70,000k - 75,000k USD depending on experience.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patternsGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job movesTime out: Open Vacation PolicyCompetitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discountStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and moreRecognition for great work, with global awards and kudos programsAs an international company, the chance to collaborate with teams around the world
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.