Aesop
Senior Integrated Communications Manager, Americas
Aesop, New York, New York, us, 10261
For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organization, we offer professional development and advancement opportunities to complement career goals and aspirations.
Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.
We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.
PURPOSE OF ROLE
We're looking for a Senior Integrated Communications Manager to lead strategic brand communications for the Americas market, leveraging expertise in brand communications to deliver best-in-class communications and PR campaigns and initiatives.
You will be responsible for overseeing traditional PR and editorial activities, managing agency relationships, developing content creator outreach programs, fostering media and brand partnerships, and collaborating closely with the global team to ensure consistent messaging and brand integrity across all communication channels.
PRIMARY RESPONSIBILITIESTraditional PR and Editorial
Develop and implement strategic PR campaigns to increase brand visibility and drive positive media coverageWrite and edit press releases, media pitches, and other communication materialsCultivate relationships with key media contacts to secure press placements, reporting on number of positive media placements, press mentions, and editorial featuresTrack media coverage through press clippings, online articles, and editorial featuresMonitor sentiment analysis and share of voice compared to competitors
Managing Agency Relationships
Coordinate with external PR agencies to ensure alignment with brand messaging and objectives. Provide guidance, feedback, and direction to agency partners to optimize results and maximize ROI.Monitor agency performance metrics such as media outreach success rate, campaign ROI, and adherence to timelines.Conduct regular performance reviews with agencies to evaluate key metrics. Monitor campaign results, media coverage, and overall impact of agency efforts.Negotiate annual agency SOW and budget in partnership with Head of MarketingBuilding Content Creator Outreach and Programs
Identify and collaborate with influencers, content creators, and brand ambassadors to amplify brand presence across digital platformsDevelop creative partnerships and campaigns to engage target audiences and drive brand awarenessMonitor engagement metrics including reach, impressions, and conversion rates generated by content creator partnerships.Analyze social media metrics, website traffic, and sales data attributed to content creator collaborations. Monitor follower growth and audience engagement.Partner with L'Oreal resources to remain informed on best practices and learnings in the advocacy and influencer spaceMedia Partnerships
Cultivate relationships with media outlets, publications, and online platforms to secure editorial features, interviews, and product placementsNegotiate and manage media partnerships to maximize brand exposure and reachMonitor number of media partnerships secured, reach of media collaborations, and impact on brand visibilityTrack the success of media partnerships through website traffic, social media mentions, and brand sentiment analysisMeasure the increase in brand awareness and engagement resulting from media collaborations.
Brand Partnerships
Identify and establish strategic partnerships with like-minded brands and organizations to enhance brand positioning and expand market reachCollaborate on co-branded initiatives, events, and campaigns to drive mutual brand growth and engagementMonitor number of strategic brand partnerships established, joint campaign performance, and brand lift from collaborative effortEvaluate the success of brand partnerships through sales data, customer surveys, and brand perception studies. Measure the impact on brand positioning, market share, and customer loyalty.Negotiate scope, terms and budget for brand partners, alongside Head of MarketingGlobal Marketing Team Collaboration
Effectively with cross-functional teams across regions to ensure consistent messaging, brand alignment, and seamless execution of communication strategiesProvide guidance and support to regional teams to drive cohesive global communication effortsAlignment of communication strategies across regions, successful implementation of global campaigns, and team collaboration effectiveness.Monitor communication consistency through brand guidelines adherence, messaging alignment, and campaign performance metricsConduct team feedback surveys to assess collaboration and effectivenessKEY SKILLS & QUALIFICATIONS
5+ years of Brand Communications and PR experience, ideally within Luxury Fashion, Skincare/Beauty or similarA passion and appreciation and understanding of the luxury industry and productsA clear understanding of the changing face of the global media landscape to inform the creation of new PR and Communications strategiesConsistent track record of securing high-level media coverage with PressAbility to work collaboratively across global teams; comfortable interacting with senior leaders and executives.Must demonstrate strong communication skills and be a strategic, creative, and highly analytical mindExperience working with agency partners, fluency in media reporting and analyticsSelf-starter with strong initiative, ownership, and accountability for business goals/financial targetsTeam management experience preferred
What's On OfferThe salary for this position is $100,000-120,000k
We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.
We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.
Employee Benefits Include
Generous product discount allowance and bi-annual complimentary product allocationPaid time off with length of service increasePaid volunteering allowance for all employeesBonus opportunity based on personal, and business, performanceSuite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunitiesAccess to employee assistance programs, complimentary subscription to Headspace mindfulness app and summer hours options.
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognized and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organization. We actively encourage everyone to consider becoming a part of our journey.
#LI-Onsite
Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.
We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.
PURPOSE OF ROLE
We're looking for a Senior Integrated Communications Manager to lead strategic brand communications for the Americas market, leveraging expertise in brand communications to deliver best-in-class communications and PR campaigns and initiatives.
You will be responsible for overseeing traditional PR and editorial activities, managing agency relationships, developing content creator outreach programs, fostering media and brand partnerships, and collaborating closely with the global team to ensure consistent messaging and brand integrity across all communication channels.
PRIMARY RESPONSIBILITIESTraditional PR and Editorial
Develop and implement strategic PR campaigns to increase brand visibility and drive positive media coverageWrite and edit press releases, media pitches, and other communication materialsCultivate relationships with key media contacts to secure press placements, reporting on number of positive media placements, press mentions, and editorial featuresTrack media coverage through press clippings, online articles, and editorial featuresMonitor sentiment analysis and share of voice compared to competitors
Managing Agency Relationships
Coordinate with external PR agencies to ensure alignment with brand messaging and objectives. Provide guidance, feedback, and direction to agency partners to optimize results and maximize ROI.Monitor agency performance metrics such as media outreach success rate, campaign ROI, and adherence to timelines.Conduct regular performance reviews with agencies to evaluate key metrics. Monitor campaign results, media coverage, and overall impact of agency efforts.Negotiate annual agency SOW and budget in partnership with Head of MarketingBuilding Content Creator Outreach and Programs
Identify and collaborate with influencers, content creators, and brand ambassadors to amplify brand presence across digital platformsDevelop creative partnerships and campaigns to engage target audiences and drive brand awarenessMonitor engagement metrics including reach, impressions, and conversion rates generated by content creator partnerships.Analyze social media metrics, website traffic, and sales data attributed to content creator collaborations. Monitor follower growth and audience engagement.Partner with L'Oreal resources to remain informed on best practices and learnings in the advocacy and influencer spaceMedia Partnerships
Cultivate relationships with media outlets, publications, and online platforms to secure editorial features, interviews, and product placementsNegotiate and manage media partnerships to maximize brand exposure and reachMonitor number of media partnerships secured, reach of media collaborations, and impact on brand visibilityTrack the success of media partnerships through website traffic, social media mentions, and brand sentiment analysisMeasure the increase in brand awareness and engagement resulting from media collaborations.
Brand Partnerships
Identify and establish strategic partnerships with like-minded brands and organizations to enhance brand positioning and expand market reachCollaborate on co-branded initiatives, events, and campaigns to drive mutual brand growth and engagementMonitor number of strategic brand partnerships established, joint campaign performance, and brand lift from collaborative effortEvaluate the success of brand partnerships through sales data, customer surveys, and brand perception studies. Measure the impact on brand positioning, market share, and customer loyalty.Negotiate scope, terms and budget for brand partners, alongside Head of MarketingGlobal Marketing Team Collaboration
Effectively with cross-functional teams across regions to ensure consistent messaging, brand alignment, and seamless execution of communication strategiesProvide guidance and support to regional teams to drive cohesive global communication effortsAlignment of communication strategies across regions, successful implementation of global campaigns, and team collaboration effectiveness.Monitor communication consistency through brand guidelines adherence, messaging alignment, and campaign performance metricsConduct team feedback surveys to assess collaboration and effectivenessKEY SKILLS & QUALIFICATIONS
5+ years of Brand Communications and PR experience, ideally within Luxury Fashion, Skincare/Beauty or similarA passion and appreciation and understanding of the luxury industry and productsA clear understanding of the changing face of the global media landscape to inform the creation of new PR and Communications strategiesConsistent track record of securing high-level media coverage with PressAbility to work collaboratively across global teams; comfortable interacting with senior leaders and executives.Must demonstrate strong communication skills and be a strategic, creative, and highly analytical mindExperience working with agency partners, fluency in media reporting and analyticsSelf-starter with strong initiative, ownership, and accountability for business goals/financial targetsTeam management experience preferred
What's On OfferThe salary for this position is $100,000-120,000k
We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.
We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.
Employee Benefits Include
Generous product discount allowance and bi-annual complimentary product allocationPaid time off with length of service increasePaid volunteering allowance for all employeesBonus opportunity based on personal, and business, performanceSuite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunitiesAccess to employee assistance programs, complimentary subscription to Headspace mindfulness app and summer hours options.
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognized and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organization. We actively encourage everyone to consider becoming a part of our journey.
#LI-Onsite