NBCUniversal
Omnichannel Audience & Marketing Manager
NBCUniversal, Miami, Florida, us, 33222
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
As the Omnichannel Audience and Marketing Manager for Telemundo’s Strategic Marketing & Creative Strategy department, you’ll be responsible for:
Marketing Strategy
Leading go-to-market strategy and promotional efforts for the Telemundo App inclusive of brief development, campaign deck creation, and implementation
Building & executing 360-degree app marketing campaigns focused on awareness and retention, including on-air, organic social, CRM, etc.
Serving as primary liaison across marketing, creative product and streaming programming as well as key consultant for Peacock marketing in promotion of Telemundo titles
Leading CRM strategy holistically for the app as well as for key promotables, driving the agenda for increasing FEPs, retention and app engagement
Acting as key advocate for A/B testing and data driven decision making to improve performance
Audience Data
Leading overall audience strategy for Telemundo’s data-driven initiatives including: 1st party data, Lookalike modeling, 2nd and 3rd party data suppression, audience segmentation
Building data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation
Translating business objectives into actionable, data-driven audience recommendations
Managing internal audience platforms, finding ways to enhance audience development and increasing 1P scale
Providing strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
Leveraging understanding of available attributes, models, segmentation, and onboarding capabilities to creatively think about ways to use audience data
Overseeing data taxonomy creation, set up and measurement
Managing Audience Activation Workbook to keep track of match rates and scale of audiences across publishers used for activation
Guiding and influence cross-functional efforts to improve quality of data across end-to-end processes that affect reporting and analytics, working with data domain owners
Ensuring compliance with data privacy regulations and best practices for data security, working with the Chief Privacy, Security and Technology Officers and their teams
Leading brand governance approvals when 1P data is requested to be used across the organization as well as seek brand approvals when other brand data is being requested to be used for media activation
Working under the direct supervision of the VP, Omnichannel Marketing Strategy and is responsible for completing any other tasks as assigned by supervisor.
Basic Requirements:
Bachelor’s Degree in marketing, communications, analytics or relevant field.
3+ years of relevant work experience
Experience crafting data-driven, audience-first strategies for direct channels and/or paid media as well as 360 marketing campaigns
Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)
Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)
Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google)
Experience using data and insights from multiple sources to provide actionable recommendations
Experience translating insights and recommendations into presentations for various stakeholders
Desired Characteristics:
Works well under pressure.
Strong strategic thinker.
Analytical and process oriented
Strong initiative and results oriented
Ability to manage ambiguity and thrive
Strong Project Management skills
Clear communicator with ability to articulate ideas, rationale and nuance.
Team player with excellent interpersonal skills, particularly with diverse cultures
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity
or expression, age, national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership in the uniformed
services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran, you have the
right to request a reasonable accommodation if you are unable or limited in your
ability to use or access nbcunicareers.com as a result of your disability. You can
request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
As the Omnichannel Audience and Marketing Manager for Telemundo’s Strategic Marketing & Creative Strategy department, you’ll be responsible for:
Marketing Strategy
Leading go-to-market strategy and promotional efforts for the Telemundo App inclusive of brief development, campaign deck creation, and implementation
Building & executing 360-degree app marketing campaigns focused on awareness and retention, including on-air, organic social, CRM, etc.
Serving as primary liaison across marketing, creative product and streaming programming as well as key consultant for Peacock marketing in promotion of Telemundo titles
Leading CRM strategy holistically for the app as well as for key promotables, driving the agenda for increasing FEPs, retention and app engagement
Acting as key advocate for A/B testing and data driven decision making to improve performance
Audience Data
Leading overall audience strategy for Telemundo’s data-driven initiatives including: 1st party data, Lookalike modeling, 2nd and 3rd party data suppression, audience segmentation
Building data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation
Translating business objectives into actionable, data-driven audience recommendations
Managing internal audience platforms, finding ways to enhance audience development and increasing 1P scale
Providing strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
Leveraging understanding of available attributes, models, segmentation, and onboarding capabilities to creatively think about ways to use audience data
Overseeing data taxonomy creation, set up and measurement
Managing Audience Activation Workbook to keep track of match rates and scale of audiences across publishers used for activation
Guiding and influence cross-functional efforts to improve quality of data across end-to-end processes that affect reporting and analytics, working with data domain owners
Ensuring compliance with data privacy regulations and best practices for data security, working with the Chief Privacy, Security and Technology Officers and their teams
Leading brand governance approvals when 1P data is requested to be used across the organization as well as seek brand approvals when other brand data is being requested to be used for media activation
Working under the direct supervision of the VP, Omnichannel Marketing Strategy and is responsible for completing any other tasks as assigned by supervisor.
Basic Requirements:
Bachelor’s Degree in marketing, communications, analytics or relevant field.
3+ years of relevant work experience
Experience crafting data-driven, audience-first strategies for direct channels and/or paid media as well as 360 marketing campaigns
Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)
Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)
Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google)
Experience using data and insights from multiple sources to provide actionable recommendations
Experience translating insights and recommendations into presentations for various stakeholders
Desired Characteristics:
Works well under pressure.
Strong strategic thinker.
Analytical and process oriented
Strong initiative and results oriented
Ability to manage ambiguity and thrive
Strong Project Management skills
Clear communicator with ability to articulate ideas, rationale and nuance.
Team player with excellent interpersonal skills, particularly with diverse cultures
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity
or expression, age, national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership in the uniformed
services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran, you have the
right to request a reasonable accommodation if you are unable or limited in your
ability to use or access nbcunicareers.com as a result of your disability. You can
request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.