Clearyst°
Director of Marketing
Clearyst°, New York, New York, United States,
Clearyst°, a leading sustainability technology platform, is seeking a talented and strategic Director of Marketing to join our team. As the Director of Marketing, you will be responsible for developing and executing Clearyst's marketing strategies to promote our SaaS based sustainability solutions to drive business growth. You will work closely with the leadership team to define and align all brand visions, enhance market presence, and generate leads.At Clearyst°, we are passionate about making a positive impact on the environment and society. Our employees are driven by our mission to accelerate sustainability initiatives and drive transformative change for businesses.What You'll Do
Develop and execute comprehensive marketing strategies to increase brand awareness and drive lead generationCollaborate with cross-functional teams to develop and execute campaigns, product launches, and marketing initiativesManage the company website, ensuring it effectively communicates the value proposition and drives conversionsServe as the business owner of revenue operations and marketing automation toolsConduct market research to identify customer needs, market trends, and the competitive landscapeLead and execute a multi-channel content strategy, production process, and editorial calendar for the entire enterpriseProduce marketing collateral, including product case studies, sales presentations, and press releasesManage, measure, and analyze the success, trends, and insights of all digital marketing channels, including social, email, SEO, and sponsorshipsStay up-to-date with industry trends and best practices to ensure Clearyst's marketing strategies remain innovative and effectiveWho You Are
A thought leader in the SaaS or technology industryPassionate about sustainability and the environmentA guru in digital marketing strategies, paid media and tools such as Google Ads, LinkedIn marketing campaigns, HubSpot, etc.Passionate about market research and data analysisRespected by your peers, directs, and managers as a strategic partnerInnovative, creative, organized and thoroughAble to juggle multiple competing priorities with focus and composureRequirementsGeneral experience working for a SaaS startupKnowledge of sustainability and ESG practicesMinimum of 5 years of experience in marketing, with at least 2 years in a leadership roleExperience managing multiple product lines, portfolio or operating companies a plusProven track record of developing and executing successful marketing strategiesExperience in digital marketing, including SEO, SEM, email marketing, and social mediaStrong analytical skills and ability to use data to drive decision-makingExcellent written and verbal communication skillsBenefitsHealth, dental, vision,Disability and life insurancePaid HolidaysUnlimited PTOPaid Parental LeavePaid Family Medical LeavePaid Bereavement LeaveEquityWork 100% From Home
Develop and execute comprehensive marketing strategies to increase brand awareness and drive lead generationCollaborate with cross-functional teams to develop and execute campaigns, product launches, and marketing initiativesManage the company website, ensuring it effectively communicates the value proposition and drives conversionsServe as the business owner of revenue operations and marketing automation toolsConduct market research to identify customer needs, market trends, and the competitive landscapeLead and execute a multi-channel content strategy, production process, and editorial calendar for the entire enterpriseProduce marketing collateral, including product case studies, sales presentations, and press releasesManage, measure, and analyze the success, trends, and insights of all digital marketing channels, including social, email, SEO, and sponsorshipsStay up-to-date with industry trends and best practices to ensure Clearyst's marketing strategies remain innovative and effectiveWho You Are
A thought leader in the SaaS or technology industryPassionate about sustainability and the environmentA guru in digital marketing strategies, paid media and tools such as Google Ads, LinkedIn marketing campaigns, HubSpot, etc.Passionate about market research and data analysisRespected by your peers, directs, and managers as a strategic partnerInnovative, creative, organized and thoroughAble to juggle multiple competing priorities with focus and composureRequirementsGeneral experience working for a SaaS startupKnowledge of sustainability and ESG practicesMinimum of 5 years of experience in marketing, with at least 2 years in a leadership roleExperience managing multiple product lines, portfolio or operating companies a plusProven track record of developing and executing successful marketing strategiesExperience in digital marketing, including SEO, SEM, email marketing, and social mediaStrong analytical skills and ability to use data to drive decision-makingExcellent written and verbal communication skillsBenefitsHealth, dental, vision,Disability and life insurancePaid HolidaysUnlimited PTOPaid Parental LeavePaid Family Medical LeavePaid Bereavement LeaveEquityWork 100% From Home