Clearwater Security & Compliance LLC
Senior Marketing Manager
Clearwater Security & Compliance LLC, Nashville, Tennessee, United States, 37247
Job Type
Full-time
Description
Clearwater is the largest healthcare cybersecurity, cyber risk management, and HIPAA compliance provider, resulting from two acquisitions in 2022. We assist healthcare organizations in meeting compliance requirements and protecting patient data through our comprehensive cyber risk management software as a service (SaaS) and differentiated cybersecurity and compliance consulting services. Recognized as the gold standard for risk analysis and risk management, our deep HIPAA compliance expertise is highly recommended by healthcare attorneys and industry professionals. Backed by a healthcare-focused private equity fund with $5B under management, we operate in a market projected to grow at a CAGR of 15%. Our focus on recurring revenue through multi-year software subscriptions and managed services offerings is a key driver of our profitability and growth.
POSITION SUMMARY
This role is the glue that binds our brand strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will play an integral role in successful adoption of Clearwater products and services.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn't guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning, messaging, and content that resonates with buyers and generates interest in our products and services.
You will collaborate with Marketing team colleagues to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our solutions' value propositions in a way that resonates and clearly articulates how we solve our buyers' problems.
Along with your Marketing colleagues, you will regularly collaborate with Consulting, Product Innovation, Sales, and Leadership. As such, you must have excellent interpersonal and communication skills. You will be responsible for brand and content marketing across the Clearwater portfolio of services and products, and as a result, must balance multiple projects and priorities. The results of your work will directly drive lead generation and equip our Sales team to be more effective in developing and closing business. The important work you do directly influences our growth, and the success of the company in meeting its objectives.
SPECIFIC JOB RESPONSIBILITIES
• Market intelligence-be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape-be an expert on our competition and how they are positioned.
• Collaborate with senior leadership to develop brand positioning and messaging that resonates with our target buyer personas.
• Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing messaging and processes based on what you learn.
• Become knowledgeable on our products and services and the benefits they provide to our clients.
• Develop, refine and communicate the value proposition of our solutions.
• Develop marketing plans for the products and services you support in conjunction with the Chief Marketing Officer, including key activities to support the retention of existing clients and the acquisition of new clients.
• Create presentations, marketing collateral, website content, and other sales and marketing material that effectively communicates the value of our products and services.
• Develop content, aligned with our brand position in healthcare, that educates buyers on key challenges and the need to take action and positions Clearwater as the right partner to assist them
• Manage the distribution of messaging and content across owned and third-party marketing channels, including website, email, and social media
• Plan and manage the commercialization and launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Understand and support our Sales team; develop internal tools and external collateral and teach them how and when to use it.
Requirements
EXPERIENCE REQUIRED
The Senior Marketing Manager for Healthcare must have at least 8 years of brand and content marketing experience and at least 4 years of experience in the healthcare services or technology arena. The candidate must have experience in developing compelling thought leadership, creating and delivering presentations, managing projects, and meeting deadlines.
QUALIFICATIONS, SKILLS, & KNOWLEDGE
• A strong understanding of healthcare industry market dynamics
• Comfortable using marketing automation tools such as HubSpot
• Familiar with collaboration and CRM tools such as Microsoft Teams and SharePoint and Salesforce.com
• Exceptional writing and communication skills
• High degree of intellectual curiosity with the desire and aptitude to learn and effectively present Clearwater's products and services in various ways
• Exceptional ROI-tracking skills, able to prove what is -or isn't-working
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Bachelor's degree in Marketing
• Strong command of MS Word, Excel, and PowerPoint
• Highly resourceful with the ability to solve problems and get things done
• Self-starter, highly entrepreneurial with the ability to excel in a virtual company environment
WORK ENVIRONMENT
• Currently, Clearwater is an entirely "virtual" company, and all colleagues work remotely.
• Work remotely and provide own computer, printer/scanner, computer audio capability, cell phone, Internet service, and Microsoft Office software.
• Company provides subscriptions to Salesforce.com, HubSpot, ZoomInfo, Microsoft On-Line Servics, and other tools selected as standard by the Company.
COMPENSATION & BENEFITS
• Base salary
• Bonus Incentive Plan after the completion of your first year with the company
• Participation in Company's Medical/RX, Disability, Life/ADD Insurance, and 401K benefit programs
• Flexible Time Off (FTO) vacation policy
Clearwater is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.
If you require a reasonable accommodation to complete an application, interview or otherwise participate in the recruiting process, please direct your inquiries to a recruiter @ 615-669-8896 or jobs@clearwatersecurity.com.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.
Employers can only use E-Verify once you have accepted a job offer and completed the form I-9.
For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. 888-897-7781
Salary Description
100,000-115,000
Full-time
Description
Clearwater is the largest healthcare cybersecurity, cyber risk management, and HIPAA compliance provider, resulting from two acquisitions in 2022. We assist healthcare organizations in meeting compliance requirements and protecting patient data through our comprehensive cyber risk management software as a service (SaaS) and differentiated cybersecurity and compliance consulting services. Recognized as the gold standard for risk analysis and risk management, our deep HIPAA compliance expertise is highly recommended by healthcare attorneys and industry professionals. Backed by a healthcare-focused private equity fund with $5B under management, we operate in a market projected to grow at a CAGR of 15%. Our focus on recurring revenue through multi-year software subscriptions and managed services offerings is a key driver of our profitability and growth.
POSITION SUMMARY
This role is the glue that binds our brand strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will play an integral role in successful adoption of Clearwater products and services.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn't guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning, messaging, and content that resonates with buyers and generates interest in our products and services.
You will collaborate with Marketing team colleagues to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our solutions' value propositions in a way that resonates and clearly articulates how we solve our buyers' problems.
Along with your Marketing colleagues, you will regularly collaborate with Consulting, Product Innovation, Sales, and Leadership. As such, you must have excellent interpersonal and communication skills. You will be responsible for brand and content marketing across the Clearwater portfolio of services and products, and as a result, must balance multiple projects and priorities. The results of your work will directly drive lead generation and equip our Sales team to be more effective in developing and closing business. The important work you do directly influences our growth, and the success of the company in meeting its objectives.
SPECIFIC JOB RESPONSIBILITIES
• Market intelligence-be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape-be an expert on our competition and how they are positioned.
• Collaborate with senior leadership to develop brand positioning and messaging that resonates with our target buyer personas.
• Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing messaging and processes based on what you learn.
• Become knowledgeable on our products and services and the benefits they provide to our clients.
• Develop, refine and communicate the value proposition of our solutions.
• Develop marketing plans for the products and services you support in conjunction with the Chief Marketing Officer, including key activities to support the retention of existing clients and the acquisition of new clients.
• Create presentations, marketing collateral, website content, and other sales and marketing material that effectively communicates the value of our products and services.
• Develop content, aligned with our brand position in healthcare, that educates buyers on key challenges and the need to take action and positions Clearwater as the right partner to assist them
• Manage the distribution of messaging and content across owned and third-party marketing channels, including website, email, and social media
• Plan and manage the commercialization and launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Understand and support our Sales team; develop internal tools and external collateral and teach them how and when to use it.
Requirements
EXPERIENCE REQUIRED
The Senior Marketing Manager for Healthcare must have at least 8 years of brand and content marketing experience and at least 4 years of experience in the healthcare services or technology arena. The candidate must have experience in developing compelling thought leadership, creating and delivering presentations, managing projects, and meeting deadlines.
QUALIFICATIONS, SKILLS, & KNOWLEDGE
• A strong understanding of healthcare industry market dynamics
• Comfortable using marketing automation tools such as HubSpot
• Familiar with collaboration and CRM tools such as Microsoft Teams and SharePoint and Salesforce.com
• Exceptional writing and communication skills
• High degree of intellectual curiosity with the desire and aptitude to learn and effectively present Clearwater's products and services in various ways
• Exceptional ROI-tracking skills, able to prove what is -or isn't-working
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Bachelor's degree in Marketing
• Strong command of MS Word, Excel, and PowerPoint
• Highly resourceful with the ability to solve problems and get things done
• Self-starter, highly entrepreneurial with the ability to excel in a virtual company environment
WORK ENVIRONMENT
• Currently, Clearwater is an entirely "virtual" company, and all colleagues work remotely.
• Work remotely and provide own computer, printer/scanner, computer audio capability, cell phone, Internet service, and Microsoft Office software.
• Company provides subscriptions to Salesforce.com, HubSpot, ZoomInfo, Microsoft On-Line Servics, and other tools selected as standard by the Company.
COMPENSATION & BENEFITS
• Base salary
• Bonus Incentive Plan after the completion of your first year with the company
• Participation in Company's Medical/RX, Disability, Life/ADD Insurance, and 401K benefit programs
• Flexible Time Off (FTO) vacation policy
Clearwater is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.
If you require a reasonable accommodation to complete an application, interview or otherwise participate in the recruiting process, please direct your inquiries to a recruiter @ 615-669-8896 or jobs@clearwatersecurity.com.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.
Employers can only use E-Verify once you have accepted a job offer and completed the form I-9.
For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. 888-897-7781
Salary Description
100,000-115,000