Marketing Manager - Health Care Professional

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope.The Health Care Professional (HCP) Customer Marketing Manager develops and executes successful marketing campaigns and tactics based on the HCP Marketing Plan by integrating the voice of the customer for one or more key customer types with the goal of increasing the value of our portfolio offering nationally to drive growth and retention. Provides subject matter expertise on HCP call point requirements.The Marketing Manager is responsible in assisting to drive growth through the development and execution of differentiated value proposition and testing solutions for key stakeholders. In consultation with the Marketing Director and Clinical Segment Directors, this role will help develop and execute an annual marketing/communications plan.This role is open to Secaucus-based and remote individuals.Duties and Responsibilities:Work with Customer Marketing Director to ensure execution of Customer marketing planDevelop effective and efficient marketing strategies and related tactics based on deep understanding of customer channelGenerate customer insights and VOC into demand barriers, call points, and trends and develop strategies and related tactics aligned to the buyer's journeyIdentify opportunities and create marketing programs based on market and customer needsDesign and deploy successful marketing campaigns and own their implementation from ideation to executionDevelop strategy, prioritization, and budget allocation at a customer channel and segment levelCreate national programs (e.g., program models, key messages, templates) to be localized by regional marketersManage marketing spend on programs and use spend effectiveness measurement to improveMeasure and report performance of marketing campaigns, gain insight, and assess against goalsDrive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, event management, publicity, social media, lead generation campaigns, and campaign performance analysisBuild relationships and partner with internal (business partners, peers) and external (key industry players, agencies, and vendors) stakeholdersEducation Required:* Bachelor's degree, Business degree preferredWork Experience:* Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferredOther:* Team oriented - ability to motivate and work well with diverse, cross-functional teams and in a matrix environment* Excellent project management skills, including management of agencies and vendors to ensure execution* Superior communication skills, including ability to develop impactful slide presentations and deliver formal business presentations* Initiative - ability to independently problem-solve and find resolutions* Strong strategic thinking and analytical skills to synthesize customer insights into prioritized marketing opportunities* Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results* Core marketing capabilities to design marketing strategies and tactics to maximize opportunities* Key competencies include priority-setting, organizational agility, presentation skills, action-oriented, relationship-building, and customer focus