Quest Diagnostics Incorporated
Marketing Manager - Clinical Solutions
Quest Diagnostics Incorporated, Secaucus, New Jersey, us, 07094
Recognized by FORTUNE magazine as one of the "World's Most Admired Companies," Quest Diagnostics (www.QuestDiagnostics.com) is the world's leading provider of diagnostic testing, information and services that doctors and patients need to make better healthcare decisions. We are pioneers in developing innovative diagnostic tests and advanced healthcare information technology solutions that help improve patient care.Clinical SolutionsQuest Diagnostics is a comprehensive provider of laboratory testing, research, and consultation for a broad span of clinical areas including Infectious Diseases, Immunology, Cardiometabolic, Women's and Reproductive Health, Drug Monitoring, and Wellness, among many others. Continually innovating to meet the testing needs of our clients and patients, we deliver solutions and insights to help inform predisposition, diagnosis, treatment, and monitoring diseases, and forge strategic collaborations across the medical industry to ensure critical data is accessible and actionable.The
Marketing
Manager, Clinical Solutions
will support product and portfolio level marketing execution across the full breadth of Quest's clinical solutions as listed above, driving promotions through various B2B customer channels including specialty and primary care providers. Using marketing insights and strategic marketing plans as their north star, the manager will foster collaboration between portfolio and customer marketing to deliver impactful campaigns, programs, and sales enablement.
This is a remote opportunity.Work with clinical segment marketing leads to ensure execution of marketing planDevelop tactics based on marketing plan to drive awareness of Quest Diagnostics' portfolio and drive qualified leadsConduct research and distill customer and market data and analytics into various tacticsProvide guidance on call point requirements and develop and execute tactics aligned to the buyer's journeyIntegrate voice of customer and product lifecycle into marketing strategies and tacticsDesign and deploy successful marketing campaigns and own their implementation from ideation to executionDrive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysisBuild relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)Manage budget and allocate/invest funds wiselyMeasure and report performance of marketing campaigns, gain insight and assess against goalsEducation Required:* Bachelor's Degree, Business degree preferredWork Experience:* Minimum 3 years success in a marketing role;* 3+ years healthcare industry experience preferred;* Product marketing experience a plusOther:* Team oriented - ability to motivate and work well with diverse, cross functional teams and in a matrix environment* Excellent project management skills, including management of agencies and vendors to ensure execution* Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations* Initiative - ability to independently problem solve and find resolutions* Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results* Core marketing capabilities to design marketing strategies and tactics to maximize opportunities* Up to 25% business travel requiredCompetencies & Qualities*
Customer Focus
- build strong (internal) customer relationships and delivering customer-centric solutions*
Story Telling + Effective Communication
- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences*
Collaborates
- Building partnerships and working collaboratively with others to meet shared objectives*
Decision Quality
- Making good and timely decisions that keep the organization moving forward*
Tech Savvy
- Anticipating and adopting innovations in digital and technology that drives optimized marketing execution*
Curiosity
- demonstrates a proactive interest in understanding clinical context, market dynamics, competitive landscape, customer needs, and channels to growth*
Business Insight
- Applying knowledge of business and the marketplace to advance the organization's goals*
Plans & Aligns
- Planning and prioritizing work to meet commitments aligned with organizational goalsTechnical skills:* Marketing Strategy and Planning* Demand Generation* Campaign Management & Measurement* Segmentation & Targeting
Marketing
Manager, Clinical Solutions
will support product and portfolio level marketing execution across the full breadth of Quest's clinical solutions as listed above, driving promotions through various B2B customer channels including specialty and primary care providers. Using marketing insights and strategic marketing plans as their north star, the manager will foster collaboration between portfolio and customer marketing to deliver impactful campaigns, programs, and sales enablement.
This is a remote opportunity.Work with clinical segment marketing leads to ensure execution of marketing planDevelop tactics based on marketing plan to drive awareness of Quest Diagnostics' portfolio and drive qualified leadsConduct research and distill customer and market data and analytics into various tacticsProvide guidance on call point requirements and develop and execute tactics aligned to the buyer's journeyIntegrate voice of customer and product lifecycle into marketing strategies and tacticsDesign and deploy successful marketing campaigns and own their implementation from ideation to executionDrive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysisBuild relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)Manage budget and allocate/invest funds wiselyMeasure and report performance of marketing campaigns, gain insight and assess against goalsEducation Required:* Bachelor's Degree, Business degree preferredWork Experience:* Minimum 3 years success in a marketing role;* 3+ years healthcare industry experience preferred;* Product marketing experience a plusOther:* Team oriented - ability to motivate and work well with diverse, cross functional teams and in a matrix environment* Excellent project management skills, including management of agencies and vendors to ensure execution* Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations* Initiative - ability to independently problem solve and find resolutions* Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results* Core marketing capabilities to design marketing strategies and tactics to maximize opportunities* Up to 25% business travel requiredCompetencies & Qualities*
Customer Focus
- build strong (internal) customer relationships and delivering customer-centric solutions*
Story Telling + Effective Communication
- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences*
Collaborates
- Building partnerships and working collaboratively with others to meet shared objectives*
Decision Quality
- Making good and timely decisions that keep the organization moving forward*
Tech Savvy
- Anticipating and adopting innovations in digital and technology that drives optimized marketing execution*
Curiosity
- demonstrates a proactive interest in understanding clinical context, market dynamics, competitive landscape, customer needs, and channels to growth*
Business Insight
- Applying knowledge of business and the marketplace to advance the organization's goals*
Plans & Aligns
- Planning and prioritizing work to meet commitments aligned with organizational goalsTechnical skills:* Marketing Strategy and Planning* Demand Generation* Campaign Management & Measurement* Segmentation & Targeting