Digital Marketing Director

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!Marketing Digital DirectorManage Qualys's paid advertising campaigns in search engines and social media platformsConvert Qualys value propositions to different audiences into highly converting ad conceptsImprove and maintain a coherent paid advertising strategy that keeps a balance between experimental and battle-tested campaignsBudget planning, campaign creation and optimization across digital marketing channels: Google ads, Paid Social, Video ads, App review platformsIdentify channels for and improve campaign performance by optimizing campaigns in real-time to maximize ROI and running A/B testsWho We Are Looking ForAt least 5 years of experience with Meta, Google and Microsoft advertising tools, programmatic advertisingAbility to write high-quality content for awareness and acquisition adsData-centric approach to work: you optimize campaigns based on numbers and facts.Willingness to research and learn new advertising toolsResult-driven and resilient with a proven track record in performance marketingAnalytical and data-driven marketer capable of building performance marketing analytics and metricsUnderstanding of the latest AdTech industry trends and best practices in performance marketingGreat communication and knowledge transfer skillsAdventurous attitude: at its core, Qualys is a fast-moving organization. Plans and focus might change from time to time#LI-remote*************************Annual Salary Guidelines: $125,000 - $145,000Qualys is an Equal Opportunity Employer, please see our EEO policy.