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Qualys

Digital Marketing Director

Qualys, New York City, NY, United States


Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Marketing Digital Director

  • Manage Qualys's paid advertising campaigns in search engines and social media platforms
  • Convert Qualys value propositions to different audiences into highly converting ad concepts
  • Improve and maintain a coherent paid advertising strategy that keeps a balance between experimental and battle-tested campaigns
  • Budget planning, campaign creation and optimization across digital marketing channels: Google ads, Paid Social, Video ads, App review platforms
  • Identify channels for and improve campaign performance by optimizing campaigns in real-time to maximize ROI and running A/B tests

Who We Are Looking For

  • At least 5 years of experience with Meta, Google and Microsoft advertising tools, programmatic advertising
  • Ability to write high-quality content for awareness and acquisition ads
  • Data-centric approach to work: you optimize campaigns based on numbers and facts.
  • Willingness to research and learn new advertising tools
  • Result-driven and resilient with a proven track record in performance marketing
  • Analytical and data-driven marketer capable of building performance marketing analytics and metrics
  • Understanding of the latest AdTech industry trends and best practices in performance marketing
  • Great communication and knowledge transfer skills
  • Adventurous attitude: at its core, Qualys is a fast-moving organization. Plans and focus might change from time to time

LI-remote

Annual Salary Guidelines: $125,000 - $145,000

Qualys is an Equal Opportunity Employer, please see our EEO policy.