Digital Marketing Director

Marketing Digital DirectorManage Qualys's paid advertising campaigns in search engines and social media platformsConvert Qualys value propositions to different audiences into highly converting ad conceptsImprove and maintain a coherent paid advertising strategy that keeps a balance between experimental and battle-tested campaignsBudget planning, campaign creation and optimization across digital marketing channels: Google ads, Paid Social, Video ads, App review platformsIdentify channels for and improve campaign performance by optimizing campaigns in real-time to maximize ROI and running A/B testsWho We Are Looking For:At least 5 years of experience with Meta, Google, and Microsoft advertising tools, programmatic advertisingAbility to write high-quality content for awareness and acquisition adsData-centric approach to work: you optimize campaigns based on numbers and facts.Willingness to research and learn new advertising toolsResult-driven and resilient with a proven track record in performance marketingAnalytical and data-driven marketer capable of building performance marketing analytics and metricsUnderstanding of the latest AdTech industry trends and best practices in performance marketingGreat communication and knowledge transfer skillsAdventurous attitude: at its core, Qualys is a fast-moving organization. Plans and focus might change from time to time

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